2019 SABRE Awards Asia-Pacific Winners

Winners were announced during the 2019 Asia-Pacific SABRE Awards ceremony, which was held at the Mandarin Oriental Hotel, Singapore, on September 12.

IN2 SABRE Award Winners, which recognize excellence in multimedia content creation, have been unveiled here.

See the winning case studies here

PLATINUM SABRE AWARD FOR BEST IN SHOW

The cUUpcakes — Roche Hong Kong Limited with DNA Medical Communications

Finalists:
2. The Global Four-Day Movement — Perpetual Guardian with Alexander PR
3. NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.
4. From Rubbish to Roads – turning waste plastics and toner into better quality asphalt roads — Close the Loop with Market Eye
5. Cabcharge Digital Pass - An Australian-first digital taxi ticket — Cabcharge Australia with Howorth Communications, part of opr Agency

DIAMOND SABRE AWARDS

THE DIAMOND SABRE AWARD FOR BRAND-BUILDING

• Emotional Nutrition — GSK with Genesis BCW
  

THE DIAMOND SABRE AWARD FOR REPUTATION MANAGEMENT

• PNB Back On Track — Punjab National Bank with Genesis BCW
  

THE DIAMOND SABRE AWARD FOR RESEARCH & PLANNING

• Diversity in Disaster Preparation — Yahoo! Japan with Dentsu In.
  

THE DIAMOND SABRE AWARD FOR MEASUREMENT & EVALUATION

• Sport18: Here to Create — adidas Singapore with Current Global
  

GOLD SABRE AWARDS

GEOGRAPHIC CATEGORIES

Australia/New Zealand

• The Global Four-Day Movement — Perpetual Guardian with Alexander PR

Greater China

• The “Kiss” Campaign — Vienna Tourist Board with Archetype China

Indian Sub-continent

• Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

Japan

• NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.

Korea

• Who Sprinkled Salt on My Cake! — Eisai Korea with Weber Shandwick Korea/ McCANN Health Korea

South-East Asia

• Holiday Quickies — AirAsia with W Asia & The Teeth

Multi-Country (at least 2 countries)

• She Makes It Work — Monster.com with Mutant Communications

Regional (more than 5 countries)

• Establishing Vivo as an Innovative Brand with NEX — Vivo with Edelman Hong Kong

Global (led out of Asia-Pacific with work in other regions)

• The Global Four-Day Movement — Perpetual Guardian with Alexander PR
  

PRACTICE AREAS

Marketing Communications

Business-To-Business Marketing

• Cabcharge Digital Pass - An Australian-first digital taxi ticket — Cabcharge Australia with Howorth Communications, part of opr Agency

Consumer Marketing (Existing Product)

• NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.

Consumer Marketing (New Product)

• Yeh Diwali HONOR Wali’ (A Diwali with HONOR) — HONOR with Genesis BCW

Integrated Marketing

• The cUUpcakes — Roche Hong Kong Limited with DNA Medical Communications

Corporate Reputation

Institutional Image

• Diversity in Disaster Preparation — Yahoo! Japan with Dentsu In.

Employer Branding

• We're Hiring...Based on Looks! — ISEHAN Co., Ltd. with Dentsu Inc.

Executive Communications

• LAUNCHING THE IMPOSSIBLE IN SINGAPORE: THE FUTURE OF FOOD — Impossible Foods with AKA Asia

Capital Markets Communications

• Singapore Press Holdings: Driving Positive Market Perceptions — Singapore Press Holdings Ltd with Tulchan Communications LLP

Engaging Society

Cause-Related Marketing

• High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar

Community Relations

• Do you think YOGA can sell more truck lubricants? — Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare

Corporate Social Responsibility

• Wings for our girls — Mahindra Group with Adfactors PR

Public Education

• Keep It Pumping — Novartis with SPAG Asia

Advocacy

Crisis Management

• Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India

Issues Management

• Beyond the Label — National Council of Social Service (NCSS) with Ogilvy Singapore

Public Affairs

• Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

Media Relations

Corporate Media Relations

• Diversity in Disaster Preparation — Yahoo! Japan with Dentsu In.

Product Media Relations (consumer media)

• It's Sydney Time — Sydney Beer Co with Red Havas, BD and BLVD

Product Media Relations (Trade Media)

• Is New Zealand Worth The Time? — Air New Zealand with Weber Shandwick Taiwan

Digital and Social Media

Digital Campaign

• Air China Land Your Dream Digital Campaign — Air China with BCW Beijing

Social Media/Social Networking Campaign

• Ode to the Last Maharaja — Narendra Bhawan Bikaner with PR Pundit Public Relations Private Limited

Influencer Marketing

• Sport18: Here to Create — adidas Singapore with Current Global

Branded Journalism

• The A List — National Arts Council with Ogilvy Singapore

Word of Mouth

• The Global Four-Day Movement — Perpetual Guardian with Alexander PR

Experiential

Guerrilla Marketing

• Celebrating the Yellow Fellow — Child Rights and You with Adfactors PR

Publicity Stunt

• Gut Bacteria Zoo — Kellogg with Edelman

Special Event

• adidas x Parley, Run For The Oceans — adidas India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.

Sponsorship

• All The Stories Are True — Converse with BCW

Trade Show

• GREAT Festival of Innovation — Department for International Trade of the UK Government with Sinclair

Specialist Audience

Marketing to Men

• INTRODUCING BLEISURE TO JAPAN — Hotels.com with Weber Shandwick Singapore

Marketing to Women

• Chando "She says" Campaign — Chando with Shanghai Soho Square

Marketing to Youth

• HONOR Artology — HONOR with BCW Hong Kong

Multicultural Marketing

• Jewellery beyond gender — Senco Gold and Diamonds with Adfactors PR
  

INDUSTRY SECTORS

Consumer Goods

Automotive

• Do you think YOGA can sell more truck lubricants? — Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare

Fashion & Beauty

• OLAY Women's Day 2019 — P$G OLAY with DeVries Global

Food & Beverage

• Gut Bacteria Zoo — Kellogg with Edelman

Home & Furniture

• Happiness Starts at Home — Bosch Home Appliances with Allison Partners

Consumer Products

• Huddle’s Kanga Cover — Huddle with Sling & Stone

Consumer Services

Entertainment

• NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.

Financial Services

• Break Bias, Create Possibilities — China CITIC Bank Credit Card with Ruder Finn

Food Service

Retailers

• Chengdu IFS Parcours Art Festival- Art Fuels Commerce in Beautiful Fashion — Chengdu International Finance Square (CDIFS) with

Travel & Tourism

• Is New Zealand Worth The Time? — Air New Zealand with Weber Shandwick Taiwan

Business-to-Business

Energy and Natural Resources

• GRASSROOTS COMMUNICATION THROUGH FOLK ART — Cairn Oil & Gas, Vedanta Ltd. with Weber Shandwick

Chemicals & Industrials

• From Enemy to Family — LCY Education Foundation with Era Ogilvy

Professional Service Firms

• Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

Real Estate & Construction

• From Rubbish to Roads – turning waste plastics and toner into better quality asphalt roads — Close the Loop with Market Eye

Transportation & Logistics

• Launching Japan’s Next Generation of Women Leaders in STEM — Lockheed Martin with APCO Worldwide

Technology

Consumer Electronics

• Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu — Staqu Technologies with Value 360 Communications

Technology: Hardware

• Intel Mobileye: Building Trust, Saving Lives — Intel/Mobileye with Ogilvy Beijing

Technology: Software & Services

• Google Online Safety Park — Google Singapore with Tate Anzur

Telecommunications

• Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar

Web-Based Business

• Helping Little India's offline mom & pop stores remain relevant in today’s digital economy — Dei Holdings with PRecious Communications

Healthcare

Consumer Health

• DETTOL BANEGA SWACHH INDIA — DETTOL BANEGA SWACHH INDIA with AvianWE

Healthcare Providers

• The Infertility myth-busters — Nova IVI Fertility with Adfactors PR

Medical Technology

• Royal Philips raises the alarm on sleep disorders and respiratory health — Royal Philips with Omnicom Public Relations Group

Pharmaceutical: RX

• The cUUpcakes — Roche Hong Kong Limited with DNA Medical Communications

Non-Corporate

Associations

• Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE

Educational and Cultural Institutions

• The Hardest Lesson — Lungteng Cutural Co., Ltd. with Ogilvy & Mather Taiwan

Government Agencies

• Shape Our Tomorrow — Early Childhood Development Agency (ECDA) with Ogilvy Singapore

Not-For-Profit Organizations

• Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather