2022 SABRE Awards Asia-Pacific Winners

Winners were announced during the 2022 Asia-Pacific SABRE Awards ceremony, which was held in Singapore on October 13.

IN2 SABRE Award Winners, which recognize excellence in multimedia content creation, have been unveiled here.

PLATINUM SABRE AWARD FOR BEST IN SHOW

Winner

Dove | #LetHerGrow — Dove (Unilever) with Edelman

Finalists

2) Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick

3) Continental Tyres Bald Stars — Continental Tyres with Eleven

4) Kellogg Gut Barrier Reef — Kellogg with Eleven

5) REmemory — Taiwan alzheimer's disease association with Ogilvy Taiwan

Diamond SABRE Awards

Company of The Year

• DHL Asia Pacific - Truly Integrated, Truly Digital — DHL

CEO of the Year

• Addressing gender equity through financial wellbeing — Kiwi Wealth with Alexander PR

The SABRE Award for Superior Achievement in Brand-Building

• The Meal That Goes A Long Way — foodpanda with ERA Communications

The SABRE Award for Superior Achievement in Reputation Management

• The Meal That Goes A Long Way — foodpanda with ERA Communications

The SABRE Award for Superior Achievement in Research and Planning

• VaxEnomic Forecaster — Provocate

The SABRE Award for Superior Achievement in Measurement and Evaluation

• How Data Analytics Drove Lenovo's Transformation Story — Lenovo with Zeno Group

The SABRE Award for Superior Achievement in Purpose

• Dove | #LetHerGrow — Dove (Unilever) with Edelman

Geographic

Australia/New Zealand

• I Quit with Contiki — Contiki with Eleven

Greater China

• HKEX: Delivering impactful, purpose-led, future-focused communications during uncertain times — Hong Kong Exchanges and Clearing Limited

Indian Sub-continent

• Berok Zindagi (Unstoppable Life) — Cipla Limited with GCI Health India

Japan

• Fact Fashion — Janssen Pharmaceutical K.K. with OZMA Inc,

Korea

• Nureongi: "The One Where Dogs Are No Longer Meat" — Kevin S. Bright with Weber Shandwick Korea

South-East Asia

• To Dance, Or Not To Dance? — Samsung with ERA Communications

Multi-Country (at least 2 countries)

• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health

Regional (more than 5 countries)

• Google for Education: School in a New Light — Google with Ogilvy Asia

Global (led out of Asia-Pacific with work in other regions)

• Changing the world with the 4 Day Week — 4 Day Week Global with Alexander PR

Industry sectors

Consumer Goods

Automotive

• Continental Tyres Bald Stars — Continental Tyres with Eleven

Fashion & Beauty

• Dove | #LetHerGrow — Dove (Unilever) with Edelman

Food & Beverage

• Vegetable Pharmacy — Tokyo Good Manners Project with Dentsu Inc./Dentsu Ad-Gear Inc./J.C.Spark Inc. /Nissho.Co.,Ltd/Dash Co. Ltd./Initial Inc.

Consumer Products

• Dove | #LetHerGrow — Dove (Unilever) with Edelman

Consumer Services

Entertainment

• Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick

Financial Services

• What's in a number — HSBC with Edelman Australia

Food Service

• The Meal That Goes A Long Way — foodpanda with ERA Communications

Retailers

• Home of Sport — adidas with Current Global

Travel & Tourism

• I Quit with Contiki — Contiki with Eleven

Business-to-Business

Energy and Natural Resources

• Saving planet Earth with New Energy Solutions to beat Global Warming — Offgrid Energy Labs with First Partners

Chemicals & Industrials

• Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners

Professional Service Firms

• Reimagining Quess 2.0 — Quess Corp Pvt Ltd with Adfactors PR

Real Estate & Construction

• 'Hard Hat Challenge' - Uplifting Women in STEM fields — Vedanta Aluminum with Weber Shandwick

Transportation & Logistics

• Road Freight - A Reliable Solution Without An Audience — DHL

Technology

Consumer Electronics

• Empower Every Moment with OPPO Find X5 Pro — OPPO with BCW Beijing

Technology: Hardware

• Jensen’s GTC 2021 Social Campaign — NVIDIA with Archetype China

Technology: Software & Services

• The Meal That Goes A Long Way — foodpanda with ERA Communications

Telecommunications

• Everyday Life that shouldn't Be Taken for Granted — LGU+ with postcommunications

Web-Based Business

• The T20 Pavilion: An Ultimate Cricket Stay India — Booking.com with Six Degrees BCW

Healthcare

Animal Care

• Nureongi: "The One Where Dogs Are No Longer Meat" — Kevin S. Bright with Weber Shandwick Korea

Consumer Health

• Durex Hong Kong - The Durex Of 001, Durex 001 — Durex Hong Kong with Durian HK

Healthcare Providers

• WeStandWithIndia – Building a path to recovery in collaboration with NatHealth – Healthcare Federation of India — NatHealth with AvianWE

Medical Technology

• #ListenAgain — Hearing Partners with The Hoffman Agency Singapore

Pharmaceutical: RX

• Love, Sex, and Mysteries — Merck Sharp & Dohme (I.A.) LLC Taiwan Branch with Era Ogilvy Taiwan

Non-Corporate

Associations

• #NursesMidwife4Change - War Cry for Dignity of Nurses — JHPIEGO with First Partners

Educational and Cultural Institutions

• LEADing the School Edtech sector — LEAD (Leadership Boulevard Pvt. Ltd.) with Adfactors PR

Government Agencies

• Online City Office — Saku City with OZMA Inc.

Not-For-Profit Organizations

• REmemory — Taiwan alzheimer's disease association with Ogilvy Taiwan
  

Practice areas

Marketing Communications

Business-To-Business Marketing

• The Meal That Goes A Long Way — foodpanda with ERA Communications

Consumer Marketing (Existing Product)

• Continental Tyres Bald Stars — Continental Tyres with Eleven

Consumer Marketing (New Product)

• Momo Mia influencer campaign — Pizza Hut India with Archetype India

Inclusive Marketing

• RecruitAble: Building Careers for People with Disability — Randstad ANZ with History Will Be Kind

Integrated Marketing

• Kellogg Gut Barrier Reef — Kellogg with Eleven

Corporate Reputation

DEI Engagement

• Sprinting towards gender-equality — Senco Gold & Diamonds with Adfactors PR

Institutional Image

• Vegetable Pharmacy — Tokyo Good Manners Project with Dentsu Inc./Dentsu Ad-Gear Inc./J.C.Spark Inc. /Nissho.Co.,Ltd/Dash Co. Ltd./Initial Inc.

Employee Communications

• Transforming Employee Communications, Achieving New Heights — Manulife Hong Kong

Employer Branding

• Turning the Tide on Taiwan's Tech Talent Shortage — Micron Technology with Golin Taipei

Executive Communications

• Path to a purpose-driven business: How to communicate growth in uncertainty — Dell Technologies Asia Pacific & Japan with BCW Singapore

Capital Markets Communications

• Grab's Journey to Nasdaq — Grab

Engaging Society

Cause-Related Marketing

• Fact Fashion — Janssen Pharmaceutical K.K. with OZMA Inc,

Community Relations

• People’s Association’s Digital CDC Vouchers Scheme — People's Association with Splash Productions

Corporate Social Responsibility

• Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick

Public Education (Non-Covid-19)

• Talking Loneliness — Telstra with Herd MSL

Public Education (Covid-19)

• Social and Behavioral Change Communications (SBCC) to Decrease Vaccine Hesitancy — CARE India with AvianWE

Advocacy

Crisis Management

• How a powerful communications campaign helped save lives and economies — AstraZeneca with GCI Health

Issues Management

• Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick

Public Affairs

• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health

Media Relations

Corporate Media Relations

• Grab's Journey to Nasdaq — Grab

Product Media Relations (consumer media)

• How a powerful communications campaign helped save lives and economies — AstraZeneca with GCI Health

Product Media Relations (Trade Media)

• Year One — Genesis Motor China with Hill+Knowlton Strategies

Digital and Social Media

Digital Campaign

• REmemory — Taiwan alzheimer's disease association with Ogilvy Taiwan

Social Media/Social Networking Campaign

• To Dance, Or Not To Dance? — Samsung with ERA Communications

Influencer Marketing

• Connect with China’s new generation of consumers through storytelling — Sotheby’s with Sinclair

Branded Journalism

• Tech Cetera — Ericsson with Archetype Australia and Wavelength Creative

Word of Mouth

• Love, Sex, and Mysteries — Merck Sharp & Dohme (I.A.) LLC Taiwan Branch with Era Ogilvy Taiwan

Experiential

Guerrilla Marketing

• Dove | #LetHerGrow — Dove (Unilever) with Edelman

Publicity Stunt

• KFC Degustation — KFC with Ogilvy PR

Special Event

• Sports Change Makers Project — Panasonic with Dentsu inc.

Sponsorship

• Continental Tyres Bald Stars — Continental Tyres with Eleven

Trade Show

• Blue Sky Dreaming: Australia’s Expo 2020 Dubai — Department of Foreign Affairs & Trade with Icon Agency & Acorn Strategy

Specialist Audience

Marketing to Men

• Uncle-Nephew Banter Powers EC200D — Volvo CE India with Adfactors PR

Marketing to Women

• “We CAN Protect the Future” Recycling Program — Mead Johnson Nutrition (Hong Kong) Limited with Ogilvy Public Relations Worldwide Limited

Marketing to Youth

• I Quit with Contiki — Contiki with Eleven

Multicultural Marketing

• Sprinting towards gender-equality — Senco Gold & Diamonds with Adfactors PR