2021 SABRE Awards Asia-Pacific Winners

Winners were announced during the 2021 Asia-Pacific SABRE Awards ceremony, which was held virtually  on September 15.

IN2 SABRE Award Winners, which recognize excellence in multimedia content creation, have been unveiled here.

PLATINUM SABRE AWARD FOR BEST IN SHOW

Winner

From the World's Factory to the World's Engine — Lenovo with BCW

Finalists

2) Save Our Seafarers — Uniteam Marine with ERA

3) #WeCanDoIt: International Women’s Day campaign — LinkedIn with VCCP

4) U=U: Decriminalizing people with HIV — Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

5) Still Six Lives — Red Nose with Icon Agency

Diamond SABRE Awards

Company of The Year

• CoreLogic: Making Property Data Accessible — CoreLogic with Alexander PR

CEO of the Year

• Dawn of an Era with M1's New Brand — M1 with Mutant Communications

The SABRE Award for Superior Achievement in Brand-Building

• From the World's Factory to the World's Engine — Lenovo with BCW

The SABRE Award for Superior Achievement in Reputation Management

• LG Local Legends / #LGLocalLegends — LG Electronics Australia with Hill+Knowlton Strategies Australia and Tonic The Agency
  

The SABRE Award for Superior Achievement in Research and Planning

• Tuna Scope 2020 — Kura Sushi with Dentsu

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Road to Recreate — adidas Singapore with Current Global

Geographic

Australia/New Zealand

• #WeCanDoIt: International Women’s Day campaign — LinkedIn with VCCP

Greater China

• U=U: Decriminalizing people with HIV — Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

Indian Sub-continent

• Protekt India Movement with Indian Railways — Godrej Protekt with Godrej Group

Japan

• Belated Congratulations With Flowers — Nippon flower Council with Dentsu
  

Korea

• Hope Full Campaign — 11Street with Prain Global

South-East Asia

• Save Our Seafarers — Uniteam Marine with ERA

Multi-Country (at least 2 countries)

• Sunkist Crossing – Welcome to the Grove — Sunkist Growers with Edelman Hong Kong

Regional (more than 5 countries)

• #WeCanDoIt: International Women’s Day campaign — LinkedIn with VCCP

Global (led out of Asia-Pacific with work in other regions)

• Kia VR Driving Center (VRDC) — Kia with KPR

Industry sectors

Consumer Goods

Automotive

• Kia VR Driving Center (VRDC) — Kia with KPR

Fashion & Beauty

• #GroomTheirFuture with Gillette Barber Suraksha (Safety) Programme — Gillette India with Genesis BCW

Food & Beverage

• Sunkist Crossing – Welcome to the Grove — Sunkist Growers with Edelman Hong Kong

Home & Furniture

• Making India Sleep Well — Sleepwell with Genesis BCW

Consumer Products

• “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness — Libresse with BlueFocus Digital

Consumer Services

Entertainment

• Project UNI-FORM — Vogue x Angus Chiang with Ogilvy Taiwan

Financial Services

• Charting the Course for Global Business Increase — EquitiesFirst with Ruder Finn Asia/RFI Asia

Food Service

• Eat Equal — Westlife Development with AvianWE

Retailers

• Road to Recreate — adidas Singapore with Current Global

Travel & Tourism

• QT Biggest Staycay — QT Hotels & Resorts with Sling & Stone

Business-to-Business

Energy and Natural Resources

• Solar Forest — Hanwha Group with Innocean Worldwide

Chemicals & Industrials

• Old factory goes Smart! — Schneider Electric Korea with the spring company

Professional Service Firms

• Executive Loneliness — EGN Singapore with Pinpoint PR
  

Real Estate & Construction

• CoreLogic: Making Property Data Accessible — CoreLogic with Alexander PR

Transportation & Logistics

• Cannings Purple Helped Hyzon To Accelerate the Energy Transition — Hyzon Motors with Cannings Purple

Technology

Consumer Electronics

• From Voice Assistant to Teaching Assistant - Amazon Alexa Bastar Campaign — Amazon Devices, India with The PRactice

Technology: Hardware

• Why is online better than offline — Schneider Electric Korea with the spring company

Technology: Software & Services

• Tuna Scope 2020 — Kura Sushi with Dentsu

Telecommunications

• Telkomsel Terus Bergerak Maju — PT Telekomunikasi Selular with Hill+Knowlton Strategies Indonesia

Web-Based Business

• The One and Only Questionnaire in the World — Han Lin Education Technologies with Ogilvy Taiwan

Healthcare

Consumer Health

• Putting Eye Care On The Health Agenda — Johnson & Johnson Vision with DeVries Global Singapore

Healthcare Providers

• VHIS is Relevant to You — FWD Life Insurance Company (Bermuda) Limited with Sinclair

Medical Technology

• Sleep Better. Perform Better. — ResMed Asia with APCO Worldwide

Pharmaceutical: RX

• See What Lies Beneath — Novartis Pharmaceuticals (HK) Limited with Current Global

Non-Corporate

Associations

• Protekt India Movement with Indian Railways — Godrej Protekt with Godrej Group

Educational and Cultural Institutions

• Positioning LASALLE College of the Arts — LASALLE College of the Arts with Pinpoint PR

Government Agencies

• You Haven't Been Drinking Alone — Alcohol and Drug Foundation with Icon Agency

Not-For-Profit Organizations

• Strengthening Survivor Voice in Anti-Human Trafficking Space — Kamonohashi Project with Chase India

Practice areas

Marketing Communications

Business-To-Business Marketing

• Avalon/SoftBank Robotics: Generating New Product Sales Volumes, Sales Enquiries — Avalon SteriTech with Ruder Finn Asia

Consumer Marketing (Existing Product)

• ＃Let’s connect Santaro — KDDI with Dentsu

Consumer Marketing (New Product)

• From mother’s bags to family bags — Daio Paper Corporation with Dentsu and Dentsu Public Relations

Integrated Marketing

• 2020 Shell Eco-Marathon “Minds in Motion” Campaign — Shell with BCW

Corporate Reputation

Institutional Image

• Poetry Festival at Hotel Royal Chiaohsi — Hotel Royal Chiaohsi with Ogilvy Taiwan

Employee Communications

• Culture Connect Campaign — Becton Dickinson with SPAG

Employer Branding

• For All: An Employer that Values Your Differences — Micron Technology with Golin Taipei

Executive Communications

• CreditorWatch — Mapping the health of the Australian economy — CreditorWatch with Sling & Stone

Capital Markets Communications

• OR IPO - Together for the Greater Growth — PTT Oil and Retail Business with Ogilvy Public Relations

Engaging Society

Cause-Related Marketing

• Still Six Lives — Red Nose with Icon Agency

Community Relations

• Save Our Seafarers — Uniteam Marine with ERA

Corporate Social Responsibility

• From Voice Assistant to Teaching Assistant - Amazon Alexa Bastar Campaign — Amazon Devices, India with The PRactice

Public Education

• #BehindTheMask — Mind Hong Kong with Sinclair

Advocacy

Crisis Management

• Road to Recreate — adidas Singapore with Current Global

Issues Management

• Save Our Seafarers — Uniteam Marine with ERA

Public Affairs

• U=U: Decriminalizing people with HIV — Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

Media Relations

Corporate Media Relations

• Skills Ignition SG - Empowering Singaporeans today, for tomorrow — Google Singapore with Tate Anzur

Product Media Relations (consumer media)

• Introducing ETFs to everyday Australians — BetaShares with Honner

Product Media Relations (Trade Media)

• Avalon/SoftBank Robotics: Generating New Product Sales Volumes, Sales Enquiries — Avalon SteriTech with Ruder Finn Asia

Digital and Social Media

Digital Campaign

• Transforming retail with AI-based AR — SenseMARS

Social Media/Social Networking Campaign

• Midnight-Temptation Anime — Saga Prefecture with Dentsu
  

Influencer Marketing

• Hope Full Campaign — 11Street with Prain Global

Branded Journalism

• Jiran-Hyperlocal Content & Commerce Platform — TM Net with Edelman Malaysia

Word of Mouth

• Weaving Garment Workers Together — SMART Myanmar with the European Union with ERA

Experiential

Publicity Stunt

• Eau De Holiday — Hotels.com with Weber Shandwick

Special Event

• Love Beyond Borders — Médecins Sans Frontières (MSF Taiwan) with Era Ogilvy

Sponsorship

• Champion Restart — Nike with Weber Shandwick

Specialist Audience

Marketing to Men

• Viatris VIAGRA Social Media Campaign — Viatris with Ogilvy Beijing

Marketing to Women

• Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-Creators — Britannia with Genesis BCW

Marketing to Youth

• “Non-scripted” Documentary: The Beauty of Age 18 is Only For Once — Rejoice with BlueFocus Digital