2015 IN2SABRE Awards Asia-Pacific winners

A dozen agencies from across the Asia-Pacific region were recognized for the quality of their multimedia content creation at the IN2SABRE Awards presentation, which took place in Hong Kong in September as part of our IN2Summit.

The IN2SABREs focus on excellence in insight and innovation, and focus on the broad range of content created by public relations firms, from live events to social media campaigns to digital video to paid advertising.

There were two trophies each for the clients of BlueDigital, Edelman, and Ogilvy Public Relations Worldwide, and Weber Shandwick, and awards also for clients of EON, FleishmanHillard, Hill+Knowlton Strategies, The Hoffman Agency, MSLGroup, N2N Communications, Ruder Finn, Text 100, and Weber Shandwick.

“The great thing about public relations is that it works across all and any channels; it is not defined by a single product or a single medium,” says Paul Holmes, who chaired the SABRE Awards jury. “The IN2 SABREs recognize the incredible variety of paid, earned, owned and shared media being developed by the region’s leading public relations firms.”

The awards were presented during a lunchtime ceremony at the IN2Summit, which took place—like the SABRE Awards ceremony that evening—at the Island Shangri-La in Hong Kong on September 23.

A complete list of winners follows:

ADVERTISING

Winner

Great Chinese Names for Great Britain—Visit Britain with Ogilvy Public Relations Worldwide

BEST USE OF BLOGGING

Winner

Fresh Thinking Day: ThinkPad S3 Yoga Launch—Lenovo with BlueDigital

Certificate of Excellence

MSD Tecos Integrated Communications Campaign—MSD with Cohn & Wolfe

 

BEST USE OF FACEBOOK

Winner

2014 Content Development & Community Management—Spotify with EON The Stakeholder Relations Group

Certificates of Excellence

#HeartofGold—GRGG with Cannings Purple

Kiss Him or Not—Gillette with Ketchum

Wardah, Inspiring Beauty: Building Confidence of Indonesian Moslem Women—Wardah with PT Fortune Pramana Rancang

Click, Like, Share: NTU on Facebook—Nanyang Technological University, Singapore

 

BEST USE OF LINKEDIN

Winner

Creating an online community to drive conversations on working capital—DBS Singapore with Text 100

 

BEST USE OF TWITTER/WECHAT

Winner

The Full Picture—Symantec with Edelman

Certificates of Excellence

An Open Letter on the Newest Rolls-Royce—Rolls-Ryce Motor Cars with Cohn & Wolfe

Dulux Color Run: Creating the Strongest Association for Dulux as a co-sponsor in the Color Run— AkzoNobel Decorative (PT ICI paints Indonesia) with PT Fortune Indonesia Tbk.

 

BRAND DIGITAL PLATFORMS

Winner

#YearOnTwitter—Twitter with Howorth and Ogilvy PR Australia

Certificates of Excellence

Project Paladin - The Rise of Alpha Imaging—Sony India with MSLGroup

ibis PLAY—ibis Hotels with Weber Shandwick

Kindle Voyage: Re-Igniting a Love for Reading in China—Amazon with Weber Shandwick

How We Helped Tommy Hilfiger Score the Perfect Touchdown in China—Tommy Hilfiger with Ogilvy PR Beijing

 

BRANDING AND IDENTITY

Winner

How We Helped Tommy Hilfiger Score the Perfect Touchdown in China—Tommy Hilfiger with Ogilvy PR Beijing

Certificates of Excellence

Haobaba Classroom Across China Campaign—Liby with Hill & knowlton strategies Guangzhou

COM-MUNI-CAT-ING—Dentsu Public Relations

 

BROADCAST MEDIA (RADIO/TELEVISION)

Winner

Use Your Power for Earth Hour 2014—World Wildlife Fund for Nature Singapore with The Hoffman Agency

Certificates of Excellence

AncestryDNA: Australia, where do you come from?—Ancestry with Howorth, Ogilvy PR Australia

BSE: From mind-share to market-share—BSE with Adfactors PR

 

CREATION OF PERSUASIVE CONTENT

Winner

Australia's Future Submarines—“Confidential” with Weber Shandwick

Certificates of Excellence

COM-MUNI-CAT-ING—Dentsu Public Relations

VTE Awareness—Covidien with Weber Shandwick

Great Chinese Names for Great Britain—Visit Britain with Ogilvy PR Beijing

LYCRA Moves You Consumer Campaign—LYCRA with MSLGroup

 

DIGITAL NEWSROOMS

Winner

Where does the Internet come from?—Tata Communications with Hill+Knowlton Strategies

Certificates of Excellence

#YearOnTwitter—Twitter with Howorth and Ogilvy PR Australia

Dell XPS 13 China Virtual Launch—Dell with Cohn & Wolfe

 

DIGITAL VIDEO

Winner:

"Mian is" Touch of Cotton, Touch of True Me—Cotton Incorporated and Cotton Council International with Ruder Finn International

Certifoicates of Excellence

“Kiss Him Or Not?”—P&G Gillette with Ketchum Hong Kong
British Airways: Ambassadors of British Etiquette in China—British Airways with Ogilvy PR

Great Chinese Names for Great Britain—Visit Britain Ogilvy Public Relations

Head & Shoulder's: Flacker's Date—P&G with MSLGroup

 

DIGITAL AND PRINT MEDIA

Winner

Samsung LifeLIVE—Samsung Electronics Australia with Edelman

Certificates of Excellence

British Airways: Ambassadors of British Etiquette in China—British Airways with Ogilvy PR

Go For the Goal: The Bajaj Allianz Way—Bajaj Allianz Insurance with Adfactors PR

Look Again Campaign—Ministry of Gender Equality and Family with FleishmanHillard

UFC Fight Night Macao—Zugga LLC with Ogilvy Public Relations Worldwide

 

LIVE EVENTS

Winner

Dettol: Give Models A Shower—BlueDigital

Certificates of Excellence

Expedia.com.hk- Impactful “Live” Events that Create Consumer Engagement—Expedia with Sinclair Communications

Hotel Indigo Bangkok - Be Illuminated by the Neighbourhood—InterContinental Hotels Group with Ogilvy Public Relations, Singapore

Samsung LifeLIVE—Samsung Electronics Australia with Edelman

Use Your Power for Earth Hour 2014—World Wide Fund for Nature Singapore with The Hoffman Agency Asia Pacific

 

MEDIA PARTNERSHIP

Winner

From Working man to Daddy—Ministry of Gender Equality and Family with FleishmanHillard Korea

Certificate of Excellence

Dongfeng Citroën C3-XR: “When I say, Go!”—Dongfeng Citroën with MSLGroup

 

SPONSORSHIPS

Winner

Stay With Pride—airbnb with N2N Communications

Certificates of Excellence

Dulux Color Run: Creating the Strongest Association for Dulux as a co-sponsor in the Color Run— AkzoNobel Decorative (PT ICI paints Indonesia) with PT Fortune Indonesia Tbk.

Maximising Indeed’s sponsorship of Vivid Sydney: Creating dialogue about the changing face of work and recruitment—Indeed with Hotwire

 

TRADE SHOW AND AWARDS

Winner

CeBIT India, from ‘just a trade fair’ to ‘technology intelligentsia’— Hannover Milano Fairs India Pvt. Ltd. with MSLGROUP

Certificate of Excellence

Sustainability comes to life at BEX Asia 2014— Build Eco Xpo (BEX) Asia with The Hoffman Agency Singapore