IN2 SABRE Awards Asia-Pacific 2023 Winners | PRovoke Media

2023 IN2 SABRE Awards Asia-Pacific Winners

The 2023 Asia-Pacific Innovation (IN2) SABRE Awards, which recognize excellence in multimedia content creation, will be presented during PRovoke Media's Asia-Pacific daytime Summit on 27 September. Tickets are available here, along with tables for evening SABRE Awards ceremony, which will reveal Gold and Diamond SABRE winners.

A complete list of winners follows:

Agency of the Future

Winner:

  • Agency of the Future - Ogilvy PR Australia — Ogilvy PR Australia

Certificate of Excellence

  • Accelerating Change in Asia — Golin APAC

Earned Media

Digital and Print Media

Winner:

  • Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate

Certificates of Excellence

  • Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health
  • Earth Hour 2023: Biggest Hour for Earth — WWF
  • Helping the world’s fastest growing cryptocurrency platform break ground in Australia — Crypto.com with Honner
  • McDonald’s Family Feelings: Advocating for Family Mental Wellness — McDonald's Singapore with Golin

Broadcast Media (Radio/Television)

Winner:

  • Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate

    Certificates of Excellence

    • Get2It – National Bowel Cancer Screening Program — Cancer Council and the Department of Health and Aged Care with Herd MSL
    • Rethinking Energy in Southeast Asia — Wärtsilä Energy with Miltton, Greenhouse Communications, Hill+Knowlton Strategies, Ogilvy, Jolen Consulting
    • Setting the Stage for the 15th Anniversary of the Singapore International Energy Week — Energy Market Authority with Finn Partners Singapore
    • The Next Breath — Primary Health Care Foundation with Edelman China

    Creation of Persuasive Content

    Winner:

    • Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate

    Certificates of Excellence

    • Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group
    • Feels Like the First Time — Expedia Group with Weber Shandwick
    • Peering into our Future — Coastal Natives, Our Singapore Reefs & Ocean Purpose Project with Mutant
    • Travel for Real: Post-pandemic travel mystery unravelled — Hotels.com / Expedia with Weber Shandwick

    Best In Digital/Print B2B Media

    Winner:

    • Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group

    Certificates of Excellence

    • Driving Sustainable Solutions: Schneider Electric's Innovation Summit Revolutionises Corporate Sustainability in Australia — Schneider Electric with Icon Agency
    • Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

    Best In Product Reviews (Earned)

    Winner:

    • The61S: 61 Sizes 61 people — Determinant with Weber Shandwick

    Certificates of Excellence

    • Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
    • Streaming Cinema — Nebula with CampaignLab

    Sponsored and Paid Media

    Media Partnership

    Winner:

    • Almonds, Radiance — Almond Board of California with Ruder Finn China

    Certificate of Excellence

    • Hyperview VR Video Creators Contest — Canon with Hill+Knowlton Strategies China

    Public Service Announcement - broadcast, digital or print.

    Winner:

    • #VoicesForRivers: Our Rivers, Our Future — Rice Communications

    Best Influencer Programs Endorsements (Paid)

    Winner:

    • Fighting Against HPV — MSD with Ogilvy Singapore and Ogilvy Health

    Certificates of Excellence

    • #TeamGalaxy Growing Advocates in Singapore — Samsung Electronics Singapore with IN.FOM
    • Bia Saigon Lager - Together We Make Tet — SABECO with T&A Ogilvy Vietnam
    • Creating Unforgettable EMOI Travel Memories — Hotels.com / Expedia with Weber Shandwick
    • Sprite x Mono "Partnership" — The Coca-Cola Company with WPP Open X, led by T&A Ogilvy Vietnam

    Best SEO/Content Distribution Program (Paid Organic)

    Winner:

    • Helping Refugees Find a Sense of Safety — UNHCR with Ogilvy PR Shenzhen

    Certificates of Excellence

    • Love How You Buzz Hotel Suite — Lovehoney with CampaignLab
    • Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

    Advertising - broadcast, digital or print.

    Winner:

    • Thyseed: Postpartum Escape Room — Thyseed with BlueFocus

    Social Media and Community Management

    Best use of global social networking platforms

    Winner:

    • Good Vibe Tribe – Building One of Myanmar’s Largest Health & Wellness Communities — Prudential Myanmar Life Insurance

    Certificates of Excellence

    • Audi - Shaping the Future of Premium Mobility — Audi Singapore with Rice Communications
    • Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
    • Own Your Future – Envisioning Maritime Possibilities — Singapore Maritime Foundation with Archetype Singapore
    • Travel for Real: Post-pandemic travel mystery unravelled — Hotels.com / Expedia with Weber Shandwick

    Best use of visual social platforms

    Winner:

    • Feels Like the First Time — Expedia Group with Weber Shandwick

    Certificates of Excellence

    • Creating Unforgettable EMOI Travel Memories — Hotels.com / Expedia with Weber Shandwick
    • The61S: 61 Sizes 61 people — Determinant with Weber Shandwick

    Best use of Asian social platforms

    Winner:

    • Flu Pendant: A jewel shining in Covid’s shadow — Roche with DeVries Global

    Certificates of Excellence

    • Douyin: #Strange Fun Goods Contest — Douyin with BlueFocus
    • Start Where You Are — Kaltendin with 2M2 Art Direction
    • Sunrise Chasers 2023 (追光2023) — Tencent

    Best In Real-Time Engagement

    Winner:

    • Budweiser 2022 FIFA: AR Interaction & Conversational AI — Budweiser with Kivisense

    Best Meme/Viral Campaign

    Winner:

    • LaMianFan: Noodles "Forbes" — LaMianFan with BlueFocus

    Digital & Creative Categories

    Best Use of NFTs and PR in the Metaverse

    Winner:

    • Rivaahverse — Tanishq with Adfactors PR

    Certificates of Excellence

    • 2022/23 Max Mara Metaverse-Digital Twin/Native Art Exhibition Project — Max Mara with VK Group
    • Engineering Your Dreams - "DreamVerse: NFT Campaign — House of Hiranandani with Madchatter Brand Solutions
    • MakeMyTrip Launches Limited Edition Non-Fungible Tokens (NFTs) — MakeMyTrip
    • Shiseido China Beautiful Future Garden — Shiseido China with Red Wasabi Marketing Consulting (Shanghai)

    Brand Digital Platforms

    Winner:

    • Illuminate Tomorrow — Nippon Boehringer lngelheim with Hakuhodo

    Certificates of Excellence

    • AIDS Avatar — Taiwan AIDS Society & Taiwan AIDS Nurse Association with Golin Taipei
    • Own Your Future – Envisioning Maritime Possibilities — Singapore Maritime Foundation with Archetype Singapore
    • Samsung SEAO Content Hub - Reimagining Digital Storytelling — Samsung Electronics Southeast Asia & Oceania with IN.FOM
    • Voice Watch — Toyota Mobility Foundation with Dentsu Inc.

    Digital Newsrooms

    Winner:

    • Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

    Certificate of Excellence

    • From Local to Global: SK hynix’s Newsroom Makeover — SK hynix with Weber Shandwick Korea

    Digital Video

    Winner:

    • #Light Up Every Moment of Childhood# — UNICEF with Ogilvy Beijing

    Certificates of Excellence

    • BOE’S Wonder Lab of Worry Solutions — BOE Technology Group with Allison+Partners China
    • Find Your Shangri-La — Shangri-La Hotels and Resorts with McCann Worldgroup Southeast Asia
    • Sunrise Chasers 2023 (追光2023) — Tencent
    • "What Is Your Legacy?" — Lungyen Life Service Corporation with Ogilvy Taiwan

    Podcast/Webinar/Webcast

    Winner:

    • Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

    Branding and Identity- including logo and other design work

    Winner:

    • Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

    Certificates of Excellence

    • Bye Bye Microbeads: Parting Ways with Tiny Plastic Pollutants for Good — The Environmental Protection Department of the Government of the Hong Kong Special Administrative Region with Golin Hong Kong
    • CDIFS “I Am Here”— IP Marketing for Growth — Chengdu IFS (Chengdu International Finance Square)
    • Earth Hour 2023: Biggest Hour for Earth — WWF
    • Rebranding for growth in a competitive tech market — INX Software with Cannings Purple