2023 IN2 SABRE Awards Asia-Pacific Winners

The 2023 Asia-Pacific Innovation (IN2) SABRE Awards, which recognize excellence in multimedia content creation, will be presented during PRovoke Media's Asia-Pacific daytime Summit on 27 September. Tickets are available here, along with tables for evening SABRE Awards ceremony, which will reveal Gold and Diamond SABRE winners.

A complete list of winners follows:

Agency of the Future

Winner:

• Agency of the Future - Ogilvy PR Australia — Ogilvy PR Australia

Certificate of Excellence

• Accelerating Change in Asia — Golin APAC
  

Earned Media

Digital and Print Media

Winner:

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate

Certificates of Excellence

• Clearing confusion: Vaccine effectiveness — AstraZeneca with GCI Health
• Earth Hour 2023: Biggest Hour for Earth — WWF
• Helping the world’s fastest growing cryptocurrency platform break ground in Australia — Crypto.com with Honner
• McDonald’s Family Feelings: Advocating for Family Mental Wellness — McDonald's Singapore with Golin

Broadcast Media (Radio/Television)

Winner:

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate

Certificates of Excellence

• Get2It – National Bowel Cancer Screening Program — Cancer Council and the Department of Health and Aged Care with Herd MSL
• Rethinking Energy in Southeast Asia — Wärtsilä Energy with Miltton, Greenhouse Communications, Hill+Knowlton Strategies, Ogilvy, Jolen Consulting
• Setting the Stage for the 15th Anniversary of the Singapore International Energy Week — Energy Market Authority with Finn Partners Singapore
• The Next Breath — Primary Health Care Foundation with Edelman China

Creation of Persuasive Content

Winner:

• Addressing 'cost of life', not just living: Suicide Prevention Australia Community Tracker with Reserve Bank of Australia — Suicide Prevention Australia with Provocate

Certificates of Excellence

• Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group
• Feels Like the First Time — Expedia Group with Weber Shandwick
• Peering into our Future — Coastal Natives, Our Singapore Reefs & Ocean Purpose Project with Mutant
• Travel for Real: Post-pandemic travel mystery unravelled — Hotels.com / Expedia with Weber Shandwick
  

Best In Digital/Print B2B Media

Winner:

• Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group

Certificates of Excellence

• Driving Sustainable Solutions: Schneider Electric's Innovation Summit Revolutionises Corporate Sustainability in Australia — Schneider Electric with Icon Agency
• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

Best In Product Reviews (Earned)

Winner:

• The61S: 61 Sizes 61 people — Determinant with Weber Shandwick

Certificates of Excellence

• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
• Streaming Cinema — Nebula with CampaignLab

Sponsored and Paid Media

Media Partnership

Winner:

• Almonds, Radiance — Almond Board of California with Ruder Finn China

Certificate of Excellence

• Hyperview VR Video Creators Contest — Canon with Hill+Knowlton Strategies China

Public Service Announcement - broadcast, digital or print.

Winner:

• #VoicesForRivers: Our Rivers, Our Future — Rice Communications

Best Influencer Programs Endorsements (Paid)

Winner:

• Fighting Against HPV — MSD with Ogilvy Singapore and Ogilvy Health

Certificates of Excellence

• #TeamGalaxy Growing Advocates in Singapore — Samsung Electronics Singapore with IN.FOM
• Bia Saigon Lager - Together We Make Tet — SABECO with T&A Ogilvy Vietnam
• Creating Unforgettable EMOI Travel Memories — Hotels.com / Expedia with Weber Shandwick
  
• Sprite x Mono "Partnership" — The Coca-Cola Company with WPP Open X, led by T&A Ogilvy Vietnam

Best SEO/Content Distribution Program (Paid Organic)

Winner:

• Helping Refugees Find a Sense of Safety — UNHCR with Ogilvy PR Shenzhen

Certificates of Excellence

• Love How You Buzz Hotel Suite — Lovehoney with CampaignLab
• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

Advertising - broadcast, digital or print.

Winner:

• Thyseed: Postpartum Escape Room — Thyseed with BlueFocus
  

Social Media and Community Management

Best use of global social networking platforms

Winner:

• Good Vibe Tribe – Building One of Myanmar’s Largest Health & Wellness Communities — Prudential Myanmar Life Insurance

Certificates of Excellence

• Audi - Shaping the Future of Premium Mobility — Audi Singapore with Rice Communications
• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.
• Own Your Future – Envisioning Maritime Possibilities — Singapore Maritime Foundation with Archetype Singapore
• Travel for Real: Post-pandemic travel mystery unravelled — Hotels.com / Expedia with Weber Shandwick

Best use of visual social platforms

Winner:

• Feels Like the First Time — Expedia Group with Weber Shandwick

Certificates of Excellence

• Creating Unforgettable EMOI Travel Memories — Hotels.com / Expedia with Weber Shandwick
• The61S: 61 Sizes 61 people — Determinant with Weber Shandwick

Best use of Asian social platforms

Winner:

• Flu Pendant: A jewel shining in Covid’s shadow — Roche with DeVries Global

Certificates of Excellence

• Douyin: #Strange Fun Goods Contest — Douyin with BlueFocus
• Start Where You Are — Kaltendin with 2M2 Art Direction
• Sunrise Chasers 2023 (追光2023) — Tencent

Best In Real-Time Engagement

Winner:

• Budweiser 2022 FIFA: AR Interaction & Conversational AI — Budweiser with Kivisense

Best Meme/Viral Campaign

Winner:

• LaMianFan: Noodles "Forbes" — LaMianFan with BlueFocus

Digital & Creative Categories

Best Use of NFTs and PR in the Metaverse

Winner:

• Rivaahverse — Tanishq with Adfactors PR
  

Certificates of Excellence

• 2022/23 Max Mara Metaverse-Digital Twin/Native Art Exhibition Project — Max Mara with VK Group
• Engineering Your Dreams - "DreamVerse: NFT Campaign — House of Hiranandani with Madchatter Brand Solutions
• MakeMyTrip Launches Limited Edition Non-Fungible Tokens (NFTs) — MakeMyTrip
• Shiseido China Beautiful Future Garden — Shiseido China with Red Wasabi Marketing Consulting (Shanghai)

Brand Digital Platforms

Winner:

• Illuminate Tomorrow — Nippon Boehringer lngelheim with Hakuhodo

Certificates of Excellence

• AIDS Avatar — Taiwan AIDS Society & Taiwan AIDS Nurse Association with Golin Taipei
• Own Your Future – Envisioning Maritime Possibilities — Singapore Maritime Foundation with Archetype Singapore
• Samsung SEAO Content Hub - Reimagining Digital Storytelling — Samsung Electronics Southeast Asia & Oceania with IN.FOM
• Voice Watch — Toyota Mobility Foundation with Dentsu Inc.

Digital Newsrooms

Winner:

• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

Certificate of Excellence

• From Local to Global: SK hynix’s Newsroom Makeover — SK hynix with Weber Shandwick Korea

Digital Video

Winner:

• #Light Up Every Moment of Childhood# — UNICEF with Ogilvy Beijing

Certificates of Excellence

• BOE’S Wonder Lab of Worry Solutions — BOE Technology Group with Allison+Partners China
• Find Your Shangri-La — Shangri-La Hotels and Resorts with McCann Worldgroup Southeast Asia
• Sunrise Chasers 2023 (追光2023) — Tencent
• "What Is Your Legacy?" — Lungyen Life Service Corporation with Ogilvy Taiwan

Podcast/Webinar/Webcast

Winner:

• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

Branding and Identity- including logo and other design work

Winner:

• Midnight Moozart — National Federation of Agricultural Cooperative Associations (ZEN-NOH) with Dentsu Inc./Initial Inc.

Certificates of Excellence

• Bye Bye Microbeads: Parting Ways with Tiny Plastic Pollutants for Good — The Environmental Protection Department of the Government of the Hong Kong Special Administrative Region with Golin Hong Kong
• CDIFS “I Am Here”— IP Marketing for Growth — Chengdu IFS (Chengdu International Finance Square)
• Earth Hour 2023: Biggest Hour for Earth — WWF
• Rebranding for growth in a competitive tech market — INX Software with Cannings Purple