2016 IN2SABRE Awards Asia-Pacific winners

The 2016 IN2SABRE Awards, which recognize excellence in multimedia content creation, were presented at a lunchtime ceremony at the Asia-Pacific IN2 Innovation Summit, which was held at the Island Shangri-La, Hong Kong, on September 28. The conference preceded the 2016 Asia-Pacific SABRE Awards ceremony, at the same venue, in the evening.

A complete list of winners follows:

LIVE EVENTS
WINNER:
DYNAFLYTE: EVERY RUNNER WANTS TO FEEL FAST—ASICS Corporation with Edelman Japan
CERTIFICATES OF EXCELLENCE:
Empowering Children on Seatbelt Safety: AXA’s No Belt, No Drive Safety Campaign—AXA with MSLGROUP
Galaxy Emojis Alive—Samsung with EDELMAN
The Story of A Roaring Revival—Department of Industrial Policy and Promotion, Govt. Of India with Genesis Burson-Marsteller
UST Paskuhan x Panasonic 3D Projection Mapping—Panasonic with We Love Videos Manila Inc.

SPONSORSHIPS
WINNER:
Max Power: Never Let the Ball Drop—Coca-Cola Myanmar with TODAY Ogilvy Public Relations
CERTIFICATE OF EXCELLENCE:
Primed for Runway Ready Hair—TRESemmé with Edelman

TRADE SHOW AND AWARDS
WINNER:
Sustainability Takes on New Life at BEX and MCE Asia 2015—Reed Exhibitions with The Hoffman Agency Asia Pacific Pte Ltd
CERTIFICATES OF EXCELLENCE:
2015 Taiwan Industry Image Enhancing Project - Taiwan Excellence Campaign in the Philippines—Taiwan External Trade Development Council (TAITRA) with EON. The Stakeholder Relations Group
RISE of Opportunity – Launching a Tech Investment Game-Changer in APAC—Ci with FleishmanHillard Hong Kong

DIGITAL AND PRINT MEDIA
WINNER:
SBI Chairman Ms. Arundhati Bhattacharya - The CEO Who Boxed Defaulters and Won Over the Millennials—State Bank of India with Adfactors PR Pvt Ltd
CERTIFICATES OF EXCELLENCE:
Change Destiny—P&G with DeVriesGlobal
Empowering Children on Seatbelt Safety: AXA’s No Belt, No Drive Safety Campaign—AXA with MSLGROUP
The Lightning Bolt Convoy—Stand Tall 4 PTS with Rowland
Travelodge April Fool's Day PR Campaign—TFE Hotels – Travelodge with Frank PR

BROADCAST MEDIA
WINNER:
BrainBAND—Samsung with Edelman
CERTIFICATES OF EXCELLENCE:
Building Brand Leadership for ALDI Australia—ALDI Australia with Creation
Coca-Cola Olympic Torchbearer Campaign—Coca-Cola China with Hill+Knowlton Strategies
Hong Kong Chef Redefines Local Cuisine on CNN—Fish School with Sinclair Communications
No Bots About It, Nadine is a Hit for NTU Singapore—Nanyang Technological University, Singapore

CREATION OF PERSUASIVE CONTENT
WINNER:
I’m Only 50!—GLIDE ENTER PRIZE Inc. with DENTSU PUBLIC RELATIONS INC.
CERTIFICATES OF EXCELLENCE:
The Fingerband Campaign—Ministry of Health & Welfare with FleishmanHillard Korea
LOVE THERMO #WarmUpWithLove—Panasonic Corporation with DENTSU PUBLIC RELATIONS INC.
Reboot Microsoft: Leverage President Xi's Visit to Reposition Microsoft as China Partner—Microsoft with Blue Focus Digital
Vital Step Mead Johnson & Joshua Hellman Foundation Ogilvy Public Relations

MEDIA PARTNERSHIP
WINNER:
Change Destiny—P&G with DeVriesglobal.com
CERTIFICATES OF EXCELLENCE:
Cohn &Wolfe/Actis Pen Relaunch—Colgate with Cohn&Wolfe
Meet The Opportunities in China - 2015 CKGSB's Media Partnership In Korea—CKGSB with The Hoffman Agency Korea

PUBLIC SERVICE ANNOUNCEMENT
WINNER:
The Vote Scam—Verite Research with Ogilvy Public Relations Sri Lanka

ADVERTISING
WINNER:
Flying the Nest – Helping British Airways Reconnect with Chinese Travellers—British Airways with Ogilvy Public Relations, Beijing
CERTIFICATES OF EXCELLENCE:
Change Destiny—P&G with DeVriesGlobal
I Do Anniversary—I Do with Hengxin Xili Industrial Limited by Share Ltd

BEST USE OF GLOBAL SOCIAL NETWORKING PLATFORMS
WINNER:
Tourism by Tourists—Goa Tourism with Adfactors PR Pvt Ltd
CERTIFICATES OF EXCELLENCE:
APEC Reaches the Masses: Social Media and Newsroom Management—The Asia-Pacific Economic Cooperation (APEC) Secretariat with Edelman Indonesia
LUX Perfume Portraits—Lux with Golin Singapore
May the Force Be with You – LEGO Star Wars Days 2016 Launch—LEGOLAND Malaysia Resort with The Hoffman Agency Asia Pacific Pte Ltd
The “Omron Stories”—Omron Singapore with Text100

BEST USE OF VISUAL SOCIAL PLATFORMS
WINNER:
The Fingerband Campaign—Ministry of Health & Welfare with FleishmanHillard Korea
CERTIFICATES OF EXCELLENCE:
THE BURRP! NYE HUNT—BBlunt with MSLGROUP in India
Change Destiny—P&G with DeVriesglobal.com
Secoo Saves the Best for Last—Secoo.com with Weber Shandwick
Wearable IoT World U.S.-Pan Asia IoT Superhighway Accelerator Program - 2016—Wearable IoT World with The Hoffman Agency

BEST USE OF ASIAN SOCIAL PLATFORMS
WINNER:
China Goes Bananas for Minions—Universal Pictures with Weber Shandwick
CERTIFICATES OF EXCELLENCE:
Growing UL's Social Community Through WeChat—UL with Allison+Partners
Intel: Smashing Our Attachments to Old PCs!—Intel with Ogilvy Public Relations, Beijing
The Power of the Crowd: 700Bike’s Backstreet MINI Digital Campaign Crowd-Sources, Crowd-Creates, and Crowd-Funds Creativity—700Bike with MSLGROUP
Wrigley 'Bin It IN' Anti-littering Education—Wrigley China with Ruder Finn Asia

BRAND DIGITAL PLATFORMS
WINNER:
The Power of the Crowd: 700Bike’s Backstreet MINI Digital Campaign Crowd-Sources, Crowd-Creates, and Crowd-Funds Creativity—700Bike with MSLGROUP
CERTIFICATES OF EXCELLENCE:
#Gr8Debate – China’s First Debate to Reward “Out-of-the-Box” Thinking—Nestle (China) Ltd. with Ogilvy Public Relations, Beijing
Empowering Children on Seatbelt Safety: AXA’s No Belt, No Drive Safety Campaign—AXA with MSLGROUP
The Modern Brand Newsroom in Asia—Microsoft Asia with IN.FOM
Samsung Discover—Samsung with Golin

DIGITAL NEWSROOMS
WINNER:
Porsche Digital Newsroom Project —Porsche with Ruder Finn Asia
CERTIFICATES OF EXCELLENCE:
#YearOnTwitter 2015—Twitter with Howorth - Ogilvy PR Australia
LUX Bathe with Perfume Every Day—LUX with Golin Singapore
The Modern Brand Newsroom in Asia—Microsoft Asia with IN.FOM
Sinclair Communications' Digital Newsroom is the Talk of the Town—Sinclair Communications

DIGITAL VIDEO
WINNER:
LOVE THERMO #WarmUpWithLove—Panasonic Corporation with DENTSU PUBLIC RELATIONS INC.
CERTIFICATES OF EXCELLENCE:
The Fingerband Campaign—Ministry of Health & Welfare with FleishmanHillard Korea
IKEA Cooks its Way into Chinese Hearts: It’s the Little Things that Matter¬—IKEA China with MSLGROUP
Share the Shave—P&G/Braun with Ketchum
Virgin Australia Kids Class—Virgin Australia with Pulse Communications - Ogilvy PR Australia

BRANDING AND IDENTITY
WINNER:
Second LifeToys—Green Ribbon Project Committee with Dentsu Inc.
CERTIFICATES OF EXCELLENCE:
Kina - Together it's Possible—Kina Group with Rowland
Norwegian Arctic Cod China Brand Positioning—Norwegian Seafood Council with Red Bridge Communications
Wearable IoT World U.S.-Pan Asia IoT Superhighway Accelerator Program - 2016—Wearable IoT World with The Hoffman Agency
Windows 10 Social Marketing & Communication Campaign in China—Microsoft with BlueFocus Digital