SABRE Awards Latin America 2021 Finalists | Provoke Media
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SABREAwards

SABRE Awards Latin America 2021 Finalists

Diamond SABRE Awards

Company of the Year

  • Winner: Planet Love — PepsiCo with JeffreyGroup

The SABRE Award for Superior Achievement in Brand-Building

  • Driving a sustainable future, from local to global — Zayed Sustainability Prize with Sherlock Communications
  • Lupe — IKEA with Weber Shandwick, Momentum & MRM
  • Transforming the Present to Protect the Future — Tetra Pak with JeffreyGroup

The SABRE Award for Superior Achievement in Reputation Management

  • Changing the World, One Case at a Time — PGMBM with Sherlock Communications
  • The Longest Virtual Pride Parade — Marriott International with JeffreyGroup
  • Transforming the Present to Protect the Future — Tetra Pak with JeffreyGroup

The SABRE Award for Superior Achievement in Research and Planning

  • Bora Testar — Latam Intersect PR
  • Helping Companies and Job Seekers Overcome Employment Market Challenges — Indeed.com with Sherlock Communications
  • The Impact of the pandemic on Newsrooms — Latam Intersect PR

Geographic

Mexico

  • Dolor a Mis Espaldas — Novartis with Weber Shandwick, McCann & MRM
  • Keep Family Close — Kentucky Fried Chicken with Edelman México
  • Lupe — IKEA with Weber Shandwick, Momentum & MRM
  • Proper use of facemasks — Consejo de la Comunicación with Zimat Consultores
  • The Right to Sanitation — Harpic with JeffreyGroup

Caribbean

  • Winner: El Lado Positivo — Banco Popular Dominicano

Central America

  • Winner: Juntos Somos Héroes | Digicel: Together we are heroes — Digicel Panamá with LLYC

Argentina

  • #MasQueEstatura — Novo Nordisk with Edelman Argentina
  • Building health together with the community — Fundación Mundo Sano
  • La Caja Te Cuida — La Caja with Feedback PR
  • SME Program conversion - Comprehensive plan to preserve socioeconomic development in pandemic times — Pan American Energy
  • UniPyME — Unilever Argentina with Urban Grupo de Comunicación

Brazil

  • Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil
  • Bora Testar — Latam Intersect PR
  • Budweiser - A New Media Partner for the NBA — Budweiser with NBA Brasil
  • What's rare can also happen — Biogen  with Edelman Brasil
  • Work without harassment — LinkedIn and Think Eva with Edelman and InPress Porter Novelli

South America (Excluding Argentina and Brazil)

  • #ConverseCityForest — Converse with MGC
  • #PonteEnMiPiel — La Fabril - Jabón Duet with LLYC - McCann
  • 100 Kilómetros de Prevención — Liga Contra El Cáncer Perú with Orange 360
  • Programa Tu Vacuna — Una Vida Por Dakota with Orange 360
  • The Unknown Power of Visual Content throughout Latin America — Getty Images with Sherlock Communications

Multi-Market

  • #ApóyateEnLinkedIn / #LinkedInTeApoia — LinkedIn México y Brasil with Edelman México
  • Donate your Cough to help Detect Covid-19 — Virufy with Sherlock Communications
  • Helping Consumers Stay Safe at Home — McAfee with VIANEWS
  • Nissan Kicks — Nissan América del Sur with Edelman Argentina
  • Salud sin Pausa — Janssen Latam with Edelman Colombia

Practice areas

Business-To-Business Marketing

  • Bringing Expertise and Addressing the Cibersecurity Issue in Brazil — Akamai with Sherlock Communications
  • Championing Binational Business — AMCHAM Mexico with JeffreyGroup
  • Digital Presence and Omnichannel service in the Covid-19 pandemic — Fortics with VIANEWS
  • Saving Lives Intelligently — Carbyne with another
  • Tieless Banking — Temenos with Latam Intersect PR

Cause-Related Marketing

  • Keep Family Close — Kentucky Fried Chicken with Edelman México
  • Madres eXtraordinarias — Roche Latin America with Edelman Miami
  • World Food Day — Kellogg´s with Porter Novelli

Corporate Image

  • High Performance Storytelling — BMW Group with JeffreyGroup
  • Latin American Trailblazers — Salesforce with JeffreyGroup
  • Meli Logistics — Mercado Libre Mexico with another
  • Planet Love — PepsiCo with JeffreyGroup
  • Tieless Banking — Temenos with Latam Intersect PR

Corporate Social Responsibility

  • #PonteEnMiPiel — La Fabril - Jabón Duet with LLYC - McCann
  • Building health together with the community — Fundación Mundo Sano
  • Work without harassment — LinkedIn and Think Eva with Edelman and InPress Porter Novelli

Crisis/Issues Management

  • Los Cabos with care — Los Cabos Tourism Board with LLYC
  • Qualcomm and the communication of the arrival of 5G in Latin America — Qualcomm with Ideal H+K Strategies
  • Tren Suburbano — Ferrocarriles Suburbanos with Zimat Consultores

Digital Campaign

  • #SomosAbraço — Abraço Cultural with Sherlock Communications
  • Dogs en ZOOM — Pedigree México with Porter Novelli
  • Por Un Perú Sin Hambre — Banco De Alimentos Perú with Orange 360
  • Streamlining the passengers' daily routine in São Paulo's public transport — Autopass with VIANEWS
  • WhataHellmann's — Unilever - Hellmann's with Edelman Brazil

Employee Communications

  • A Transformational Journey — Bayer with JeffreyGroup
  • Autlán es comunidad — Autlán
  • Minha Casa — Boehringer Ingelheim with Ideal H+K Strategies

Influencer Marketing

  • Disney Launch by Influencers — The World Disney Company with MGC
  • Dolor a Mis Espaldas — Novartis with Weber Shandwick, McCann & MRM
  • Narradores De Historias — Una Vida Por Dakota with Orange 360
  • Paramount Latam Launch Influencer Marketing Campaign — Paramount
  • Uber Drivers — Uber with Ideal H+K Strategies

Integrated Marketing

  • 100 Kilómetros de Prevención — Liga Contra El Cáncer Perú with Orange 360
  • Bringing the WOW factor to Mexico — WOW with Sherlock Communications
  • Salud sin Pausa — Janssen Latam with Edelman Colombia
  • Sonrisas de Duchenne / Duchenne Smiles — Fundación ADN Chile, Fundación Felch, fenpof y Dimus with LLYC
  • Talking Inspires Life — Janssen Brazil with Edelman Brazil

Marketing to Consumer (New Product)

  • ASICS Gel-Nimbus 23 — ASICS with InPress Porter Novelli
  • Lupe — IKEA with Weber Shandwick, Momentum & MRM
  • PS5 Launch by PlayStation — Playstation with MGC

Marketing to Consumers (Existing Product)

  • Almond Day — Almond Board of California with Porter Novelli
  • Independent fund by MG Motors — MG Motors with MGC
  • Vivication — Marriott International with JeffreyGroup

Media Relations

  • Bora Testar — Latam Intersect PR
  • Independent fund by MG Motors — MG Motors with MGC
  • Quarantine Corporate and Brand PR Activities — Mars Mexico with Porter Novelli

Public Affairs/Government Relations

  • Movimiento Salud (Health Movement) 2030 — Roche with JeffreyGroup
  • Programa Tu Vacuna — Una Vida Por Dakota with Orange 360
  • Propuestas del Bicentenario — Videnza with LLYC

Public Education

  • #SigoPositivamente — Janssen with Inpress Porter Novelli
  • Comunidad de Super Investigadores — Innovec with Zimat Consultores
  • Narradores de Historias — Una Vida por Dakota with Orange 360
  • Protecting Digital Transformation — Kaspersky with JeffreyGroup

Social Media Campaign

  • A Colorful Campaign — Prismacolor - Newell with Burson Cohn & Wolfe
  • Intensivão da PPK — Canesten with AnalogFolk
  • Introducing Brazilians to Affordable New Smartphones — realme with Sherlock Communications

Special Event/Sponsorship

  • Winner: Red Bull Battle of the Cocks/ Red Bull Batalla de los Gallos — Red Bull Mexico with another

Industry sectors

Industry sectors

Associations

  • Winner: Proper use of facemasks — Consejo de la Comunicación with Zimat Consultores

Consumer Products/Services

  • Building a healthy environment online for Brazilian kids — Yubo with Sherlock Communications
  • Mecánico Online — ExxonMobil with Weber Shandwick Mexico, MRM
  • The Home Depot — The Home Depot with Porter Novelli

Fashion & Beauty

  • Winner: Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil

Financial & Professional Services

  • Addressing the importance of responsible ads on the open web in Latin America — Criteo with Sherlock Communications
  • Changing the World, One Case at a Time — PGMBM with Sherlock Communications
  • Hazte Eco — Banco Popular Dominicano 

Food & Beverage

  • Papa Johns and the Slice of Happiness — Papa John’s with Sherlock Communications
  • WhataHellmann's — Unilever - Hellmann's with Edelman Brazil
  • World Food Day — Kellogg´s with Porter Novelli

Healthcare

  • Bupa Contigo — Bupa Global Latin America
  • Entender No Temer — Astrazeneca with BCW Colombia
  • Intensivão da PPK — Canesten with AnalogFolk

Industrial/Manufacturing

  • Transforming the Present to Protect the Future — Tetra Pak with JeffreyGroup
  • UniPyME — Unilever Argentina with Urban Grupo de Comunicación

Media, Arts & Entertainment

  • Disney Launch — The World Disney Company with MGC
  • PS5 Launch by PlayStation — Playstation with MGC
  • The Unknown Power of Visual Content throughout Latin America — Getty Images with Sherlock Communications

Not for Profit

  • #CientistaTrabalhando — Instituto Serrapilheira with Corcovado Comunicação Estratégica
  • Giving A Voice to Invisible Heroes — Pimp My Carroça with Sherlock Communications
  • Por Un Perú Sin Hambre — Banco de Alimentos Perú with Orange 360

Public Sector/Government

  • Expanding the World’s First Digital Residency to Brazil — Estonian E-Residency with Sherlock Communications
  • Programa Tu Vacuna — Una Vida por Dakota with Orange 360

Technology

  • 20 years of magic at Intel’s Guadalajara Design Center — Intel with BCW Mexico
  • Codigos 2020 — T-Systems México with Zimat Consultores
  • Helping Consumers Stay Safe at Home — McAfee with VIANEWS

Travel & Leisure

  • Winner: The Longest Virtual Pride Parade — Marriott International with JeffreyGroup