SABRE Awards Latin America 2021 Finalists

Diamond SABRE Awards

Company of the Year

• Winner: Planet Love — PepsiCo with JeffreyGroup

The SABRE Award for Superior Achievement in Brand-Building

• Driving a sustainable future, from local to global — Zayed Sustainability Prize with Sherlock Communications
• Lupe — IKEA with Weber Shandwick, Momentum & MRM
• Transforming the Present to Protect the Future — Tetra Pak with JeffreyGroup

The SABRE Award for Superior Achievement in Reputation Management

• Changing the World, One Case at a Time — PGMBM with Sherlock Communications
• The Longest Virtual Pride Parade — Marriott International with JeffreyGroup
• Transforming the Present to Protect the Future — Tetra Pak with JeffreyGroup

The SABRE Award for Superior Achievement in Research and Planning

• Bora Testar — Latam Intersect PR
  
• Helping Companies and Job Seekers Overcome Employment Market Challenges — Indeed.com with Sherlock Communications
• The Impact of the pandemic on Newsrooms — Latam Intersect PR

Geographic

Mexico

• Dolor a Mis Espaldas — Novartis with Weber Shandwick, McCann & MRM
• Keep Family Close — Kentucky Fried Chicken with Edelman México
• Lupe — IKEA with Weber Shandwick, Momentum & MRM
  
• Proper use of facemasks — Consejo de la Comunicación with Zimat Consultores
  
• The Right to Sanitation — Harpic with JeffreyGroup

Caribbean

• Winner: El Lado Positivo — Banco Popular Dominicano

Central America

• Winner: Juntos Somos Héroes | Digicel: Together we are heroes — Digicel Panamá with LLYC

Argentina

• #MasQueEstatura — Novo Nordisk with Edelman Argentina
• Building health together with the community — Fundación Mundo Sano
• La Caja Te Cuida — La Caja with Feedback PR
• SME Program conversion - Comprehensive plan to preserve socioeconomic development in pandemic times — Pan American Energy
• UniPyME — Unilever Argentina with Urban Grupo de Comunicación

Brazil

• Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil
• Bora Testar — Latam Intersect PR
• Budweiser - A New Media Partner for the NBA — Budweiser with NBA Brasil
  
• What's rare can also happen — Biogen  with Edelman Brasil
• Work without harassment — LinkedIn and Think Eva with Edelman and InPress Porter Novelli

South America (Excluding Argentina and Brazil)

• #ConverseCityForest — Converse with MGC
• #PonteEnMiPiel — La Fabril - Jabón Duet with LLYC - McCann
• 100 Kilómetros de Prevención — Liga Contra El Cáncer Perú with Orange 360
• Programa Tu Vacuna — Una Vida Por Dakota with Orange 360
• The Unknown Power of Visual Content throughout Latin America — Getty Images with Sherlock Communications

Multi-Market

• #ApóyateEnLinkedIn / #LinkedInTeApoia — LinkedIn México y Brasil with Edelman México
• Donate your Cough to help Detect Covid-19 — Virufy with Sherlock Communications
• Helping Consumers Stay Safe at Home — McAfee with VIANEWS
• Nissan Kicks — Nissan América del Sur with Edelman Argentina
• Salud sin Pausa — Janssen Latam with Edelman Colombia

Practice areas

Business-To-Business Marketing

• Bringing Expertise and Addressing the Cibersecurity Issue in Brazil — Akamai with Sherlock Communications
• Championing Binational Business — AMCHAM Mexico with JeffreyGroup
• Digital Presence and Omnichannel service in the Covid-19 pandemic — Fortics with VIANEWS
• Saving Lives Intelligently — Carbyne with another
• Tieless Banking — Temenos with Latam Intersect PR

Cause-Related Marketing

• Keep Family Close — Kentucky Fried Chicken with Edelman México
• Madres eXtraordinarias — Roche Latin America with Edelman Miami
• World Food Day — Kellogg´s with Porter Novelli

Corporate Image

• High Performance Storytelling — BMW Group with JeffreyGroup
• Latin American Trailblazers — Salesforce with JeffreyGroup
• Meli Logistics — Mercado Libre Mexico with another
• Planet Love — PepsiCo with JeffreyGroup
• Tieless Banking — Temenos with Latam Intersect PR

Corporate Social Responsibility

• #PonteEnMiPiel — La Fabril - Jabón Duet with LLYC - McCann
• Building health together with the community — Fundación Mundo Sano
• Work without harassment — LinkedIn and Think Eva with Edelman and InPress Porter Novelli

Crisis/Issues Management

• Los Cabos with care — Los Cabos Tourism Board with LLYC
• Qualcomm and the communication of the arrival of 5G in Latin America — Qualcomm with Ideal H+K Strategies
• Tren Suburbano — Ferrocarriles Suburbanos with Zimat Consultores
  

Digital Campaign

• #SomosAbraço — Abraço Cultural with Sherlock Communications
• Dogs en ZOOM — Pedigree México with Porter Novelli
• Por Un Perú Sin Hambre — Banco De Alimentos Perú with Orange 360
• Streamlining the passengers' daily routine in São Paulo's public transport — Autopass with VIANEWS
• WhataHellmann's — Unilever - Hellmann's with Edelman Brazil

Employee Communications

• A Transformational Journey — Bayer with JeffreyGroup
• Autlán es comunidad — Autlán
• Minha Casa — Boehringer Ingelheim with Ideal H+K Strategies

Influencer Marketing

• Disney Launch by Influencers — The World Disney Company with MGC
• Dolor a Mis Espaldas — Novartis with Weber Shandwick, McCann & MRM
• Narradores De Historias — Una Vida Por Dakota with Orange 360
• Paramount Latam Launch Influencer Marketing Campaign — Paramount
• Uber Drivers — Uber with Ideal H+K Strategies

Integrated Marketing

• 100 Kilómetros de Prevención — Liga Contra El Cáncer Perú with Orange 360
• Bringing the WOW factor to Mexico — WOW with Sherlock Communications
• Salud sin Pausa — Janssen Latam with Edelman Colombia
• Sonrisas de Duchenne / Duchenne Smiles — Fundación ADN Chile, Fundación Felch, fenpof y Dimus with LLYC
• Talking Inspires Life — Janssen Brazil with Edelman Brazil

Marketing to Consumer (New Product)

• ASICS Gel-Nimbus 23 — ASICS with InPress Porter Novelli
• Lupe — IKEA with Weber Shandwick, Momentum & MRM
  
• PS5 Launch by PlayStation — Playstation with MGC

Marketing to Consumers (Existing Product)

• Almond Day — Almond Board of California with Porter Novelli
• Independent fund by MG Motors — MG Motors with MGC
• Vivication — Marriott International with JeffreyGroup

Media Relations

• Bora Testar — Latam Intersect PR
  
• Independent fund by MG Motors — MG Motors with MGC
• Quarantine Corporate and Brand PR Activities — Mars Mexico with Porter Novelli

Public Affairs/Government Relations

• Movimiento Salud (Health Movement) 2030 — Roche with JeffreyGroup
• Programa Tu Vacuna — Una Vida Por Dakota with Orange 360
• Propuestas del Bicentenario — Videnza with LLYC

Public Education

• #SigoPositivamente — Janssen with Inpress Porter Novelli
• Comunidad de Super Investigadores — Innovec with Zimat Consultores
• Narradores de Historias — Una Vida por Dakota with Orange 360
• Protecting Digital Transformation — Kaspersky with JeffreyGroup

Social Media Campaign

• A Colorful Campaign — Prismacolor - Newell with Burson Cohn & Wolfe
• Intensivão da PPK — Canesten with AnalogFolk
• Introducing Brazilians to Affordable New Smartphones — realme with Sherlock Communications

Special Event/Sponsorship

• Winner: Red Bull Battle of the Cocks/ Red Bull Batalla de los Gallos — Red Bull Mexico with another

Industry sectors

Industry sectors

Associations

• Winner: Proper use of facemasks — Consejo de la Comunicación with Zimat Consultores
  

Consumer Products/Services

• Building a healthy environment online for Brazilian kids — Yubo with Sherlock Communications
• Mecánico Online — ExxonMobil with Weber Shandwick Mexico, MRM
• The Home Depot — The Home Depot with Porter Novelli

Fashion & Beauty

• Winner: Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil

Financial & Professional Services

• Addressing the importance of responsible ads on the open web in Latin America — Criteo with Sherlock Communications
• Changing the World, One Case at a Time — PGMBM with Sherlock Communications
• Hazte Eco — Banco Popular Dominicano 

Food & Beverage

• Papa Johns and the Slice of Happiness — Papa John’s with Sherlock Communications
• WhataHellmann's — Unilever - Hellmann's with Edelman Brazil
• World Food Day — Kellogg´s with Porter Novelli

Healthcare

• Bupa Contigo — Bupa Global Latin America
• Entender No Temer — Astrazeneca with BCW Colombia
• Intensivão da PPK — Canesten with AnalogFolk

Industrial/Manufacturing

• Transforming the Present to Protect the Future — Tetra Pak with JeffreyGroup
• UniPyME — Unilever Argentina with Urban Grupo de Comunicación

Media, Arts & Entertainment

• Disney Launch — The World Disney Company with MGC
• PS5 Launch by PlayStation — Playstation with MGC
• The Unknown Power of Visual Content throughout Latin America — Getty Images with Sherlock Communications

Not for Profit

• #CientistaTrabalhando — Instituto Serrapilheira with Corcovado Comunicação Estratégica
• Giving A Voice to Invisible Heroes — Pimp My Carroça with Sherlock Communications
• Por Un Perú Sin Hambre — Banco de Alimentos Perú with Orange 360

Public Sector/Government

• Expanding the World’s First Digital Residency to Brazil — Estonian E-Residency with Sherlock Communications
• Programa Tu Vacuna — Una Vida por Dakota with Orange 360

Technology

• 20 years of magic at Intel’s Guadalajara Design Center — Intel with BCW Mexico
• Codigos 2020 — T-Systems México with Zimat Consultores
  
• Helping Consumers Stay Safe at Home — McAfee with VIANEWS

Travel & Leisure

• Winner: The Longest Virtual Pride Parade — Marriott International with JeffreyGroup