2015 SABRE Awards Latin America finalists

The 2015 Latin American SABRE Awards finalists were selected by a panel of 30 senior professionals, drawn from major corporations and leading agencies across the region.

The winners were announced at our first annual Latin American SABRE Awards ceremony, held in Sao Paulo on December 2, 2015.

DIAMOND SABRE AWARDS

SUPERIOR ACHIEVEMENT IN BRAND-BUILDING                 

C&A Brand—C&A with Another Company México

Dubai Tourism Brazilian Bloggers Project—Dubai Tourism with Interamerican Network

HTC’s PR Strategy to Re-enter the Latam Market—HTC with Golin Latin America

SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT           

Disfrutar la Vida es Tu Mejor Legado—Parque del Recuerdo with Extend Comunicaciones

RESEARCH AND PLANNING                

TNT Oscar—Turner with S2Publicom Weber Shandwick

MEASUREMENT AND EVALUATION                

BUPA SANITAS Enters the Chilean Market Buying One of the Biggest Health Insurance Providers—BUPA SANITAS with LLORENTE & CUENCA

The History of the Sale from CGE and Gas Natural Fenosa That Ended in the Largest Takeover in the Country—Gas Natural Fenosa with LLORENTE & CUENCA

PRMS (PR Measurement System) for Microsoft LATAM—Microsoft LATAM with Porter Novelli

GOLD SABRE AWARDS

MEXICO                port

CIRQUE DU SOLEIL IN MÉXICO—GRUPO VIDANTA with Another Company México

Ford Mexico: 360° Storytelling—Ford Mexico with Burson-Marsteller

My First Photo—Nikon with JeffreyGroup

CARIBBEAN AND CENTRAL AMERICA           

AmbientaDOS—Kimberly-Clark Costa Rica Limitada with Próxima Comunicación y Relaciones Públicas S.A

Honduras' Country Brand Contest—The Government of Honduras with Burson-Marsteller     

M&A Success Story for Smurfit Kappa—Smurfit KappA with LLORENTE & CUENCA

ARGENTINA          

Barbie Room—Hilton Buenos Aires with Ketchum Argentina

Dejá Tu Huella—Villavicencio - Aguas Danone Argentina with Muchnik.co Compañía Contemporánea de Comunicación

Toddy en Redes Sociales —Toddy (PepsiCo Alimentos Argentina) with Ketchum Argentina - Carlos y Darío

BRAZIL                   

BASF's Camaçari Complex—BASF with Imagem Corporativa

Coca-Cola: “Everyone’s Cup” - Leadership, Reputation and Celebration—Coca-Cola Brasil with Textual Serviços de Comunicação

De Feira de Livros a Evento Multicultural: Comunicação Integrada para a 23ª Bienal Internacional do Livro de São Paulo—Câmara Brasileira do Livro (CBL) with Edelman Significa and Reed Exhibitions Alcantara Machado

From Pessimism to Success: The "World Cup of all World Cups"—Ministry of Sports – Brazil with FSB Comunicação

Revista ELLE, #VOCÊNACAPA – Primeira Selfie-Ready Cover—Elle with Agência Ideal

SOUTH AMERICA            

ATREVIA—Coca-Cola

Disfrutar la Vida es Tu Mejor Legado—Parque del Recuerdo with Extend Comunicaciones

The Technology for Peace-Building—Microsoft with Burson-Marsteller

MULTI-MARKET CAMPAIGN                 

The Five Faces of Illegal Alcohol—SABMiller with LLORENTE & CUENCA

Player Escort Program—Arcos Dorados with Porter Novelli

PRMS (PR Measurement System) for Microsoft LATAM—Microsoft LATAM with Porter Novelli

BUSINESS-TO-BUSINESS              

Delivering Something Xtra—Airbus with JeffreyGroup

CORPORATE IMAGE                 

#vemprocoracao (#cometotheheart) - Mundial 2014 - Cuiabá Vira o Jogo e Ganha a Copa—         SECOPA – MT (Extraordinary Secretariat for FIFA World Cup 2014 – Brazil in Mato Grosso) with In Press Assessoria de Imprensa e Promoções Ltda

Programa Speakers Globais Petrobras—Petrobras with LLORENTE & CUENCA

Together, Making Sustainability a Living Commonplace—Unilever with URBAN Grupo de Comunicación

CORPORATE SOCIAL RESPONSIBILITY           

Adidas Border Scholarship—Adidas with Another Company México

AVON Crusade Against Breast Cancer—Avon with LLORENTE & CUENCA

Sustainable Brands 2014—Sustainable Brands with URBAN Grupo de Comunicación

CRISIS/ISSUES MANAGEMENT              

Issue Managment Acertado para una Estrategia Comercial Arriesgada—Tottus with LLORENTE & CUENCA

Monitoring and Managing Corporate Crisis—Various with Imagem Corporativa

Shopping Nova América—ANCAR with Approach Comunicação Integrada

DIGITAL CAMPAIGN                 

A Regional Online Community of Healthy Moms by Similac Mom—Abbott Laboratories with LLORENTE & CUENCA

News Center Microsoft Latinamerica—Microsoft Latinamerica with Porter Novelli México

Revista ELLE, #VOCÊNACAPA – Primeira Selfie-Ready Cover— Elle with Agência Ideal

EMPLOYEE COMMUNICATIONS          

Ford Mexico: 360° Storytelling—Ford Mexico with Burson-Marsteller

FINANCIAL COMMUNICATIONS          

The History of the Sale from CGE and Gas Natural Fenosa that Ended in the Largest Takeover in the Country—Gas Natural Fenosa with LLORENTE & CUENCA

MARKETING TO CONSUMER (NEW PRODUCT)                  

Ascend P7 Integrated Campaign—Huawei with Burson-Marsteller Brazil

Contribución de la Comunicación en la Penetración de Huawei en el Perú—Huawei Perú with LLORENTE & CUENCA

Personal 4G—Personal with URBAN Grupo de Comunicación

MARKETING TO CONSUMER EXISTING PRODUCT)             

Beauty from Within—Pfizer Consumer Healthcare with Ogilvy Public Relations Brasil

Music for Every Moment—Spotify with JeffreyGroup

Sustagen Kids_Minichefs—Mead Johnson with Approach Comunicação Integrada

MEDIA RELATIONS           

Barbie Room—Hilton Buenos Aires with Ketchum Argentina

Falabella Fashion Editorial Show II—Falabella with URBAN Grupo de Comunicación

Starbucks Market Entry to Colombia—Starbucks with Edelman Mexico

PUBLIC AFFAIRS              

Nestlé Brazil: Nourishing Dreams—Nestlé with JeffreyGroup

O uso do Óleo de Canabidiol em Pacientes Brasileiros—HempMeds Brasil with In Press Assessoria de Imprensa e Promoções Ltda

Yacimientos No Convencionales—Asociación Colombiana del Petróleo with Burson-Marsteller

PUBLIC EDUCATION                  

Comics Promote Conscious Consumption of Water and Energy—LOJAS AMERICANAS AND AMERICANAS.COM with Imagem Corporativa Comunicação Ltda

Diabetes Urbana—Novo Nordisk with Burson-Marsteller

Seguro DPVAT—Seguradora Líder with Approach Comunicação Integrada / Master

SOCIAL MEDIA CAMPAIGN                

Cîroc- Ícone de Celebração em Alto Estilo—Cîroc with Agência Ideal

Sims World Brazil: Launch of The Sims 4—Electronic Arts Brazil with S2Publicom Weber Shandwick

Toddy en Redes Sociales—Toddy (PepsiCo Alimentos Argentina) with Ketchum Argentina - Carlos y Darío

SPECIAL EVENT               

Camaçari's Challenge—BASF with Imagem Corporativa

Coca-Cola: “Everyone’s Cup” - Leadership, Reputation and Celebration—Coca-Cola Brasil with Textual Serviços de Comunicação

My First Photo—Nikon with JeffreyGroup

CONSUMER PRODUCTS/SERVICES                

Como Ganhar uma Copa do Mundo fora dos Campos—NIKE with Agência Ideal

Relanzamiento Tododia: Mas poesia para tu Rutina—Natura Cosméticos with Ketchum Argentina

Todos Sembramos Café, a Starbucks Mexico Program— Starbucks with LLORENTE & CUENCA

FINANCIAL AND PROFESSIONAL SERVICES             

Plataforma Digital Yasuda Marítima - Conteúdo e Relacionamento—Yasuda Marítima Seguros with RMA Comunicação Corporativa

FOOD AND BEVERAGE             

Cenando con los 50 Mejores de América Latina—William Reed Business Media with LLORENTE & CUENCA

COP 20: Oportunidad para Poner en Valor las Iniciativas Medioambientales de SABMiller plc. – Backus—    SABMiller plc. – Backus with LLORENTE & CUENCA

Sagres-Amstel Launch: Giving the Consumer Freedom of Choice—Heineken with Burson-Marsteller Brazil

HEALTHCARE                  

Diabetes Urbana—Novo Nordisk with Burson-Marsteller

Still Alice - Raising Awareness of Alzheimer's Disease—Novartis Biociências S/A with S2Publicom Weber Shandwick

Veja bem, Veja para Sempre—Brazilian Retinal and Vitreous Society (BRAVS) with Tino Publicidade e Propaganda

INDUSTRIAL/MANUFACTURING           

¿Cómo consiguió una Compañía Minera más de 100 mil Seguidores sin Publicidad?—Compañía Minera Antamina S.A. with LLORENTE & CUENCA

O Legado das Águas—Votorantim with FSB Comunicação

POWER FOR A BILLION - Aggreko at FIFA 2014 World Cup Brazil—Aggreko with Ogilvy Public Relations

MEDIA, ARTS AND ENTERTAINMENT              

De Feira de Livros a Evento Multicultural: Comunicação Integrada para a 23ª Bienal Internacional do Livro de São Paulo—Câmara Brasileira do Livro (CBL) with Edelman Significa and Reed Exhibitions Alcantara Machado

Hard Line with Marcelo Rezende—Electronic Arts Brazil with S2Publicom Weber Shandwick

TNT Oscar—Turner with S2Publicom Weber Shandwick

NOT FOR PROFIT             

Gen Cero— Fundación Éxito with Burson-Marsteller

PUBLIC SECTOR/GOVERNMENT          

#vemprocoracao (#cometotheheart) - Mundial 2014 - Cuiabá Vira o Jogo e Ganha a Copa—         SECOPA – MT (Extraordinary Secretariat for FIFA World Cup 2014 – Brazil in Mato Grosso) with In Press Assessoria de Imprensa e Promoções Ltda

From Pessimism to Success: The "World Cup of all World Cups"—Ministry of Sports – Brazil with FSB Comunicação

Si No Fumas, #SosVos—Argentina Ministry of Health with JeffreyGroup

TECHNOLOGY                

Beenoculus: Democratising Virtual Reality in Brazil—BeenoculusTech with S2Publicom Weber Shandwick

Internet as a Public Good—Mozilla with JeffreyGroup

PRMS (PR Measurement System) for Microsoft LATAM—Microsoft LATAM with Porter Novelli

TRAVEL AND LEISURE                

Brasil 2014: ¡El Mundial de los Mundiales!—EMBRATUR with Máquina da Notícia / LLORENTE & CUENCA

Brazilians Discover the United States Like Never Before—Brand USA with Ogilvy Public Relations Brasil

Dubai Tourism Brazilian Bloggers Project—Dubai Tourism with Interamerican Network