SABRE Awards Latin America 2020 Finalists
Diamond SABRE Awards
Company of the Year
- Winner: Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications
CEO of the Year
- Winner: Samantha Ricciardi, BlackRock Mexico - CEO of the Year — BlackRock with JeffreyGroup
The SABRE Award for Superior Achievement in Brand-Building
- #UnblockTheLove — Doritos with JeffreyGroup
- “Connecting in an Infoxicated era” — BCW Colombia with BCW Colombia
- An Invitation to Approach — Mastercard with JeffreyGroup
- Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications
- The Power of Imagery in Latin America — Getty Images with Sherlock Communications
The SABRE Award for Superior Achievement in Reputation Management
- Communications and the Fight Against COVID-19 — Einstein Medical with JeffreyGroup
- Heroes of the Community — banQi with Sherlock Communications
- La fuerza de un torrente sanguíneo — Clínica Indisa with Extend Comunicaciones/A Weber Shandwick affiliate.
- Stay Well - Fique Bem — Bayer with JeffreyGroup
- Yapo.cl: Undisputed Leader in the TOM of ecommerce in Chile — Yapo.cl
Geographic
Mexico
- Hagamos Esto Juntos — Coca-Cola México with BCW
- Let´s March for Those Who Can’t March Today — Reinserta with Zimat Consultores
- Logitech G Challenge 2019 — Logitech México with Another Company
- Mobil Experience — ExxonMobil with Weber Shandwick
- The Pact that Got Mexico Talking About the 2030 Agenda— UN Global Compact Mexico with Weber Shandwick Mexico
Caribbean
- Winner: First Manual of Good Practices for the Dominican Pharmaceutical Industry — Association of Pharmaceutical Representatives, Agents and Producers, Inc. (ARAPF) with LLYC
Central America
- Combating Gender Violence in Latin America — UrSafe with Sherlock Communications
- Entrepreneurs Wednesday — Monge with CCK
- Sangre TIGO — Millicom International Cellular SA with Square Root Marketing and The Lab Ideas
Argentina
- Expansión Cono Sur (AR&UY) — Jeff with Another Company
- Héroes sin capa — Glovo with Agora Public Affairs & Strategic Communications
- Not a Single Baby with Chagas — Fundación Mundo Sano
- Pan American Energy at a glance — Pan American Energy
- The Power of Imagery in Latin America — Getty Images with Sherlock Communications
Brazil
- Bringing Jobs to Brazil — Indeed.com with Sherlock Communications
- Heroes of the Community — banQi with Sherlock Communications
- NBA House 2019: Media & Fan Experience — NBA with MPC Rio Comunicação
- SEMPRE LIVRE®, Sempre Juntas — Johnson & Johnson Consumer Health - SEMPRE LIVRE® (STAY FREE®) Brand with FleishmanHillard Brasil
- UCB Purple Day 2019 (Awareness Epilepsy Campaign) — UCB Brasil with Ketchum Brazil
South America (Excluding Argentina and Brazil)
- #YourSurgeonShouldBePlastic: Patients in danger, lawless cosmetic surgeries — Chilean Society Of Plastic Surgeons with MGC
- Apúestale a Higuita — WPlay.co with Another Company
- Que no C esconda de Tí — Gilead with Edelman Colombia
- Una voz que cruzó fronteras — Robert Half with Extend Comunicaciones/A Weber Shandwick affiliate.
- Yo me quedo en mi Negocio — Credibanco with BCW Colombia
Multi-Market
- Beating Business Complexity — TMF Group with Sherlock Communications
- Promoting a Safer Connected Latin America — Fortinet with LLYC
- Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications
- Suéltate El Pelo — Pantene - P&G with MMK+ (Ketchum Brazil), Grey New York, Devries New York, and Marlon Buenos Aires
- True Social Techonology — Zoho with AXON Marketing & Communications
Practice areas
Business-To-Business Marketing
- Bringing Jobs to Brazil — Indeed.com with Sherlock Communications
- Carbyne - Saving Lives Intelligently — Carbyne Mexico with Another Company
- Edelman Colombia — mipOS with Edelman
Cause-Related Marketing
- A Breath for Argentina and A Breath for the World — Inventu Ingenieria with Sherlock Communications
- La Voz del Bosque, cuando la savia habla — Unbranded with Extend Comunicaciones/A Weber Shandwick affiliate.
- Yo me quedo en mi Negocio — Credibanco with BCW Colombia
Corporate Image
- ¡Esto es Strendus! — Strendus with Another Company
- mAbxience, a landmark in the biotech industry of Argentina — mAbxience
- Nossa Cultura É A Transformação— Dell technologies with Ideal H+K Strategies
Corporate Social Responsibility
- Alimentá Buenos Hábitos — Unilever with Urban Grupo de Comunicación
- Comprometidos con el Sur, mucho más que salmoneros — SalmonChile with Extend Comunicaciones/A Weber Shandwick affiliate.
- Hagamos Esto Juntos — Coca-Cola México with BCW
- Más Mujeres — LinkedIn with Edelman Mexio
- Scientific Vocations — Pan American Energy
Crisis/Issues Management
- Gestión de crisis sobre regulación en la industria de movilidad — Cabify with Another Company
- Niterói contra o coronavírus — Prefeitura de Niteróiwith with FSB
- Zoom: Connecting People During the Covid-19 Pandemic— Zoom Video Communications with VIANEWS
Digital Campaign
- #EnergiaParaSuperar — IBP - Instituto Brasileiro de Petróleo, Gás e Biocombustíveis with FSB
- #SWEXICO — IKEA Mexico with Weber Shandwick // MRM McCann
- Dahua Technology: Local Strategies for Regional PR & Social Media Initiatives in Latin America — Dahua Technology with VIANEWS
Employee Communications
- BREW — Constellation Brands with Zimat Consultores
- Delivering excellence in the midst of a global pandemic — Novartis with Weber Shandwick
- Ingenious Minds - Internal Communications — Ford of Mexico with Burson Cohn & Wolfe Mexico
- Together we are more energy — Pan American Energy
- TrinityRail, a great family — TrinityRail with Zimat Consultores
Financial/Capital Markets Communications
- A Better Financial Future for Mexicans — BlackRock with JeffreyGroup
- Proving the Economic Impact of Trademarks — The International Trademark Association with Sherlock Communications
- The Voice of FX in Latin America — OANDA with Sherlock Communications
Influencer Marketing
- Campaña de posicionamiento Arvejas en envase Tetra Recart — Tetra Pak with Agora Public Affairs & Strategic Communications
- Dubai Adventures — Emirates with LLYC
- Gillette #ANDOFRESHCHALLENGE — Gillette with Another Company
- Rock in Rio with Ford — Ford Peru with BCW (Burson Cohn & Wolfe)
- SummerHouse Raw — Raw Talent with Another Company/ A RAW Talent affiliate
Integrated Marketing
- Casa Dragones - Décimo Aniversario — Tequila Casa Dragones with Another Company
- Cybersecurity against the threats during COVID19 pandemic — Sophos with Another Company
- Hagamos Esto Juntos — Coca-Cola México with BCW
- Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications
- Rock in Rio with Ford — Ford Peru with BCW (Burson Cohn & Wolfe)
Marketing to Consumer (New Product)
- #PRIMEIRO Banho Real Com A Nova Linha Glicerinada Baby Dove— Dove with Ideal H+K Strategies
- Heroes of the Community — banQi with Sherlock Communications
- Revving Up for the New 1 Series — BMW with JeffreyGroup
Marketing to Consumers (Existing Product)
- Bringing back the love for the game — Pericos de Puebla with Zimat Consultores
- Bringing Acast Stories to Mexico — Acast with Sherlock Communications
- Smart Lighting Brazil — Signify with Sherlock Communications
Media Relations
- An Invitation to Approach — Mastercard with JeffreyGroup
- Iniciativa ANGELS — Boehringer Ingelheim with Agora Public Affairs & Strategic Communications Colombia
- IPO XP Além do Impossível— XP with Ideal H+K Strategies
Public Affairs/Government Relations
- Plan estratégico para el desarrollo y promoción de la industria automotriz argentina 2030 — IAE Business School with Agora Public Affairs & Strategic Communications
- The Pact that Got Mexico Talking About the 2030 Agenda— UN Global Compact Mexico with Weber Shandwick Mexico
- T-MEC (Cuarto de a lado) — Leading negotiation team of the CCE and private sector with Zimat Consultores
- Together Against the Pandemic — JeffreyGroup
- Youth Building the Future — Secretaria del Trabajo y Previsión Social y el Consejo Coordinador Empresarial with Zimat Consultores
Public Education
- Bringing the Mayo Clinic to Brazil — Mayo Clinic with Sherlock Communications
- Let’s March for Those Who Can’t March Today — Reinserta with Zimat Consultores
- The Tasty SPF (Solar Protection Food) — Liga Contra El Cáncer Perú with Orange 360 / Olístico
Social Media Campaign
- Winner: NBA Mexico City Games 2019 — NBA with Another Company
Special Event/Sponsorship
- Fighting for an open, globally-connected, secure, and trustworthy Internet — The Internet Society with Sherlock Communications
- Mobil Experience — ExxonMobil with Weber Shandwick
- NBA House 2019: Media & Fan Experience — NBA with MPC Rio Comunicação
Industry sectors
Associations
- #EnergiaParaSuperar — IBP - Instituto Brasileiro de Petróleo, Gás e Biocombustíveis with FSB
- "Al pie de tu ventana" A serenade for Mexico — Agrega with Zimat Consultores
- ecoins en casa — ecoins with AXON Marketing & Communications
Consumer Products/Services
- KFC Prayer Candle — KFC with Edelman Mexico
- MG Motors Best Automotive Brand 2020 — MG Motors with MGC
- SEMPRE LIVRE®, Sempre Juntas — Johnson & Johnson Consumer Health - SEMPRE LIVRE® (STAY FREE®) Brand with FleishmanHillard Brasil
Fashion & Beauty
- From Streetwear to Homewear— UGG with Another Company
- Suéltate El Pelo — Pantene - P&G with MMK+ (Ketchum Brazil), Grey New York, Devries New York, and Marlon Buenos Aires
- The Beauty of Helping — L'Oréal Argentina with JeffreyGroup
Financial & Professional Services
- “Connecting in an Infoxicated era” — BCW Colombia with BCW Colombia
- Bitcoin Back to Basics — Paxful with Sherlock Communications
- Bringing Jobs to Brazil — Indeed.com with Sherlock Communications
- Facing Covid with the Right Information — Analysis Unit at Zimat with Zimat Consultores
- Itaú Unibanco Takes on National Prominence in Combating Covid-19 in Brazil — Itaú Unibanco with Weber Shandwick
Food & Beverage
- #UnblockTheLove — Doritos with JeffreyGroup
- AlmondsMX — California Almond Board with Porter Novelli Mexico
- Doritos Rainbow 2019 — PepsiCo (Doritos) with Approach Comunicação Integrada
Healthcare
- #YourSurgeonShouldBePlastic: Patients in danger, lawless cosmetic surgeries — Chilean Society Of Plastic Surgeons with MGC
- Delivering excellence in the midst of a global pandemic — Novartis with Weber Shandwick
- Fonde Despensa Mx, Helping One Another — Cemefi Proyecto Fondo Despensa MX with Zimat Consultores
- Head&Shoulders: #PasionInMyHead — Head&Shoulders with MGC
- Salud Oral-B — Oral B - P&G with Another Company
Industrial/Manufacturing
- #AVIDAEMNOSSASMÃOS — DSM Produtos Nutricionais Brasil S.A. with Ideal H+K Strategies
- Apaixonados por Scania (Scania Lovers) — Scania Brasil with LLYC
Mining/Extractive Industries
- Multimedia Content for A Corporate Narrative — Neoenergia with Agora Public Affairs And Strategic Communications
- Scientific Vocations — Pan American Energy
- Shedding [Thermal] Light on Latin America — FLIR Systems with Sherlock Communications
Media, Arts & Entertainment
- Winner: The Power of Recommendation — Taboola with Sherlock Communications
Not for Profit
- Not a Single Baby with Chagas — Fundación Mundo Sano
- O impacto social da Olimpíada de Matemática — Impa (Instituto de Matemática Pura e Aplicada) with Corcovado Comunicação Estratégica
- Working Together for Mother-and-Child Health Care — Fundación Mundo Sano
Public Sector/Government
- Election night 2019 — LLYC
- Juegos Panamericanos y Panamericanos Lima — Embajada Británica en Perú with Another Company
- Renda Básica de Cidadania de Maricá, benchmarking internacional — Prefeitura de Maricá - RJ with FSB
Technology
- Logitech G Challenge 2019 — Logitech México with Another Company
- Más Mujeres — LinkedIn with Edelman Mexico
- Oracle Executive Positioning — Oracle with LLYC
Travel & Leisure
- Winner: Radar Turístico, a market intelligence tool for the Mexican travel industry — Travel Trade Industry in Mexico with PR Central, Oghen Consulting and STA Consultores