SABRE Awards Latin America 2020 Finalists | Provoke Media
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SABREAwards

SABRE Awards Latin America 2020 Finalists

Diamond SABRE Awards

Company of the Year

  • Winner: Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications

CEO of the Year

  • Winner: Samantha Ricciardi, BlackRock Mexico - CEO of the Year — BlackRock with JeffreyGroup

The SABRE Award for Superior Achievement in Brand-Building

  • #UnblockTheLove — Doritos with JeffreyGroup
  • “Connecting in an Infoxicated era” — BCW Colombia with BCW Colombia
  • An Invitation to Approach — Mastercard with JeffreyGroup
  • Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications
  • The Power of Imagery in Latin America — Getty Images with Sherlock Communications

The SABRE Award for Superior Achievement in Reputation Management

  • Communications and the Fight Against COVID-19 — Einstein Medical with JeffreyGroup
  • Heroes of the Community — banQi with Sherlock Communications
  • La fuerza de un torrente sanguíneo — Clínica Indisa with Extend Comunicaciones/A Weber Shandwick affiliate.
  • Stay Well - Fique Bem — Bayer with JeffreyGroup
  • Yapo.cl: Undisputed Leader in the TOM of ecommerce in Chile — Yapo.cl

Geographic

Mexico

  • Hagamos Esto Juntos — Coca-Cola México with BCW
  • Let´s March for Those Who Can’t March Today — Reinserta with Zimat Consultores
  • Logitech G Challenge 2019 — Logitech México with Another Company
  • Mobil Experience — ExxonMobil with Weber Shandwick
  • The Pact that Got Mexico Talking About the 2030 Agenda— UN Global Compact Mexico with Weber Shandwick Mexico

Caribbean

  • Winner: First Manual of Good Practices for the Dominican Pharmaceutical Industry — Association of Pharmaceutical Representatives, Agents and Producers, Inc. (ARAPF) with LLYC

Central America

  • Combating Gender Violence in Latin America — UrSafe with Sherlock Communications
  • Entrepreneurs Wednesday — Monge with CCK
  • Sangre TIGO — Millicom International Cellular SA with Square Root Marketing and The Lab Ideas

Argentina

  • Expansión Cono Sur (AR&UY) — Jeff with Another Company
  • Héroes sin capa — Glovo with Agora Public Affairs & Strategic Communications
  • Not a Single Baby with Chagas — Fundación Mundo Sano
  • Pan American Energy at a glance — Pan American Energy
  • The Power of Imagery in Latin America — Getty Images with Sherlock Communications

Brazil

  • Bringing Jobs to Brazil — Indeed.com with Sherlock Communications
  • Heroes of the Community — banQi with Sherlock Communications
  • NBA House 2019: Media & Fan Experience — NBA with MPC Rio Comunicação
  • SEMPRE LIVRE®, Sempre Juntas — Johnson & Johnson Consumer Health - SEMPRE LIVRE® (STAY FREE®) Brand with FleishmanHillard Brasil
  • UCB Purple Day 2019 (Awareness Epilepsy Campaign) — UCB Brasil with Ketchum Brazil

South America (Excluding Argentina and Brazil)

  • #YourSurgeonShouldBePlastic: Patients in danger, lawless cosmetic surgeries — Chilean Society Of Plastic Surgeons with MGC
  • Apúestale a Higuita — WPlay.co with Another Company
  • Que no C esconda de Tí — Gilead with Edelman Colombia
  • Una voz que cruzó fronteras — Robert Half with Extend Comunicaciones/A Weber Shandwick affiliate.
  • Yo me quedo en mi Negocio — Credibanco with BCW Colombia

Multi-Market

  • Beating Business Complexity — TMF Group with Sherlock Communications
  • Promoting a Safer Connected Latin America — Fortinet with LLYC
  • Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications
  • Suéltate El Pelo — Pantene - P&G with MMK+ (Ketchum Brazil), Grey New York, Devries New York, and Marlon Buenos Aires
  • True Social Techonology — Zoho with AXON Marketing & Communications

Practice areas

Business-To-Business Marketing

  • Bringing Jobs to Brazil — Indeed.com with Sherlock Communications
  • Carbyne - Saving Lives Intelligently — Carbyne Mexico with Another Company
  • Edelman Colombia — mipOS with Edelman

Cause-Related Marketing

  • A Breath for Argentina and A Breath for the World — Inventu Ingenieria with Sherlock Communications
  • La Voz del Bosque, cuando la savia habla — Unbranded with Extend Comunicaciones/A Weber Shandwick affiliate.
  • Yo me quedo en mi Negocio — Credibanco with BCW Colombia

Corporate Image

  • ¡Esto es Strendus! — Strendus with Another Company
  • mAbxience, a landmark in the biotech industry of Argentina — mAbxience
  • Nossa Cultura É A Transformação— Dell technologies with Ideal H+K Strategies

Corporate Social Responsibility

  • Alimentá Buenos Hábitos — Unilever with Urban Grupo de Comunicación
  • Comprometidos con el Sur, mucho más que salmoneros — SalmonChile with Extend Comunicaciones/A Weber Shandwick affiliate.
  • Hagamos Esto Juntos — Coca-Cola México with BCW
  • Más Mujeres — LinkedIn with Edelman Mexio
  • Scientific Vocations — Pan American Energy

Crisis/Issues Management

  • Gestión de crisis sobre regulación en la industria de movilidad — Cabify with Another Company
  • Niterói contra o coronavírus — Prefeitura de Niteróiwith with FSB
  • Zoom: Connecting People During the Covid-19 Pandemic— Zoom Video Communications with VIANEWS

Digital Campaign

  • #EnergiaParaSuperar — IBP - Instituto Brasileiro de Petróleo, Gás e Biocombustíveis with FSB
  • #SWEXICO — IKEA Mexico with Weber Shandwick // MRM McCann
  • Dahua Technology: Local Strategies for Regional PR & Social Media Initiatives in Latin America — Dahua Technology with VIANEWS

Employee Communications

  • BREW — Constellation Brands with Zimat Consultores
  • Delivering excellence in the midst of a global pandemic — Novartis with Weber Shandwick
  • Ingenious Minds - Internal Communications — Ford of Mexico with Burson Cohn & Wolfe Mexico
  • Together we are more energy — Pan American Energy
  • TrinityRail, a great family — TrinityRail with Zimat Consultores

Financial/Capital Markets Communications

  • A Better Financial Future for Mexicans — BlackRock with JeffreyGroup
  • Proving the Economic Impact of Trademarks — The International Trademark Association with Sherlock Communications
  • The Voice of FX in Latin America — OANDA with Sherlock Communications

Influencer Marketing

  • Campaña de posicionamiento Arvejas en envase Tetra Recart — Tetra Pak with Agora Public Affairs & Strategic Communications
  • Dubai Adventures — Emirates with LLYC
  • Gillette #ANDOFRESHCHALLENGE — Gillette with Another Company
  • Rock in Rio with Ford — Ford Peru with BCW (Burson Cohn & Wolfe)
  • SummerHouse Raw — Raw Talent with Another Company/ A RAW Talent affiliate

Integrated Marketing

  • Casa Dragones - Décimo Aniversario — Tequila Casa Dragones with Another Company
  • Cybersecurity against the threats during COVID19 pandemic — Sophos with Another Company
  • Hagamos Esto Juntos — Coca-Cola México with BCW
  • Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications
  • Rock in Rio with Ford — Ford Peru with BCW (Burson Cohn & Wolfe)

Marketing to Consumer (New Product)

  • #PRIMEIRO Banho Real Com A Nova Linha Glicerinada Baby Dove— Dove with Ideal H+K Strategies
  • Heroes of the Community — banQi with Sherlock Communications
  • Revving Up for the New 1 Series — BMW with JeffreyGroup

Marketing to Consumers (Existing Product)

  • Bringing back the love for the game — Pericos de Puebla with Zimat Consultores
  • Bringing Acast Stories to Mexico — Acast with Sherlock Communications
  • Smart Lighting Brazil — Signify with Sherlock Communications

Media Relations

  • An Invitation to Approach — Mastercard with JeffreyGroup
  • Iniciativa ANGELS — Boehringer Ingelheim with Agora Public Affairs & Strategic Communications Colombia
  • IPO XP Além do Impossível— XP with Ideal H+K Strategies

Public Affairs/Government Relations

  • Plan estratégico para el desarrollo y promoción de la industria automotriz argentina 2030 — IAE Business School with Agora Public Affairs & Strategic Communications
  • The Pact that Got Mexico Talking About the 2030 Agenda— UN Global Compact Mexico with Weber Shandwick Mexico
  • T-MEC (Cuarto de a lado) — Leading negotiation team of the CCE and private sector with Zimat Consultores
  • Together Against the Pandemic — JeffreyGroup
  • Youth Building the Future — Secretaria del Trabajo y Previsión Social y el Consejo Coordinador Empresarial with Zimat Consultores

Public Education

  • Bringing the Mayo Clinic to Brazil — Mayo Clinic with Sherlock Communications
  • Let’s March for Those Who Can’t March Today — Reinserta with Zimat Consultores
  • The Tasty SPF (Solar Protection Food) — Liga Contra El Cáncer Perú with Orange 360 / Olístico

Social Media Campaign

  • Winner: NBA Mexico City Games 2019 — NBA with Another Company

Special Event/Sponsorship

  • Fighting for an open, globally-connected, secure, and trustworthy Internet — The Internet Society with Sherlock Communications
  • Mobil Experience — ExxonMobil with Weber Shandwick
  • NBA House 2019: Media & Fan Experience — NBA with MPC Rio Comunicação

Industry sectors

Associations

  • #EnergiaParaSuperar — IBP - Instituto Brasileiro de Petróleo, Gás e Biocombustíveis with FSB
  • "Al pie de tu ventana" A serenade for Mexico — Agrega with Zimat Consultores
  • ecoins en casa — ecoins with AXON Marketing & Communications

Consumer Products/Services

  • KFC Prayer Candle — KFC with Edelman Mexico
  • MG Motors Best Automotive Brand 2020 — MG Motors with MGC
  • SEMPRE LIVRE®, Sempre Juntas — Johnson & Johnson Consumer Health - SEMPRE LIVRE® (STAY FREE®) Brand with FleishmanHillard Brasil

Fashion & Beauty

  • From Streetwear to Homewear— UGG with Another Company
  • Suéltate El Pelo — Pantene - P&G with MMK+ (Ketchum Brazil), Grey New York, Devries New York, and Marlon Buenos Aires
  • The Beauty of Helping — L'Oréal Argentina with JeffreyGroup

Financial & Professional Services

  • “Connecting in an Infoxicated era” — BCW Colombia with BCW Colombia
  • Bitcoin Back to Basics — Paxful with Sherlock Communications
  • Bringing Jobs to Brazil — Indeed.com with Sherlock Communications
  • Facing Covid with the Right Information — Analysis Unit at Zimat with Zimat Consultores
  • Itaú Unibanco Takes on National Prominence in Combating Covid-19 in Brazil — Itaú Unibanco with Weber Shandwick

Food & Beverage

  • #UnblockTheLove — Doritos with JeffreyGroup
  • AlmondsMX — California Almond Board with Porter Novelli Mexico
  • Doritos Rainbow 2019 — PepsiCo (Doritos) with Approach Comunicação Integrada

Healthcare

  • #YourSurgeonShouldBePlastic: Patients in danger, lawless cosmetic surgeries — Chilean Society Of Plastic Surgeons with MGC
  • Delivering excellence in the midst of a global pandemic — Novartis with Weber Shandwick
  • Fonde Despensa Mx, Helping One Another — Cemefi Proyecto Fondo Despensa MX with Zimat Consultores
  • Head&Shoulders: #PasionInMyHead — Head&Shoulders with MGC
  • Salud Oral-B — Oral B - P&G with Another Company

Industrial/Manufacturing

  • #AVIDAEMNOSSASMÃOS — DSM Produtos Nutricionais Brasil S.A. with Ideal H+K Strategies
  • Apaixonados por Scania (Scania Lovers) — Scania Brasil with LLYC

Mining/Extractive Industries

  • Multimedia Content for A Corporate Narrative — Neoenergia with Agora Public Affairs And Strategic Communications
  • Scientific Vocations — Pan American Energy 
  • Shedding [Thermal] Light on Latin America — FLIR Systems with Sherlock Communications

Media, Arts & Entertainment

  • Winner: The Power of Recommendation — Taboola with Sherlock Communications

Not for Profit

  • Not a Single Baby with Chagas — Fundación Mundo Sano
  • O impacto social da Olimpíada de Matemática — Impa (Instituto de Matemática Pura e Aplicada) with Corcovado Comunicação Estratégica
  • Working Together for Mother-and-Child Health Care — Fundación Mundo Sano

Public Sector/Government

  • Election night 2019 — LLYC
  • Juegos Panamericanos y Panamericanos Lima — Embajada Británica en Perú with Another Company
  • Renda Básica de Cidadania de Maricá, benchmarking internacional — Prefeitura de Maricá - RJ with FSB

Technology

  • Logitech G Challenge 2019 — Logitech México with Another Company
  • Más Mujeres — LinkedIn with Edelman Mexico
  • Oracle Executive Positioning — Oracle with LLYC

Travel & Leisure

  • Winner: Radar Turístico, a market intelligence tool for the Mexican travel industry — Travel Trade Industry in Mexico with PR Central, Oghen Consulting and STA Consultores