2015 SABRE Awards Latin America winners

Burson-Marsteller took home seven SABRE trophies on behalf of its clients and Brazilian agency FSB Comunicação took home the Platinum SABRE Award for the best public relations program of 2015 at The Holmes Report’s first Latin American SABRE Awards ceremony, held in Sao Paulo.
 
Burson-Marsteller was the most awarded agency—it picked up the Latin American Agency of the Year trophy as well as its seven campaign awards. Other multiple award-winners included The Jeffrey Group (three SABREs for its client work), and Agência Ideal, Approach Comunicação Integrada, FSB, Ketchum, Llorente & Cuenca, Porter Novelli, and S2 Publicom Weber Shandwick (two SABREs each).
 
FSB’s work on behalf of the Brazilian Ministry of Sports and the 2014 World Cup won the Platinum SABRE, beating out four strong campaigns: Ketchum’s work on the “Barbie Room” project for the Hilton Buenos Aires; Muchnik’s “Dejá Tu Huella” campaign for Danone; Agência Ideal’s work for Elle; and Burson-Marsteller and Microsoft’s “The Technology for Peace-Building” initiative.

You can find our 2015 Latin American PR Agencies of the Year here.

DIAMOND SABRE AWARDS

SUPERIOR ACHIEVEMENT IN BRAND-BUILDING                 

C&A Brand—C&A with Another Company México

SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT           

Disfrutar la Vida es Tu Mejor Legado—Parque del Recuerdo with Extend Comunicaciones

RESEARCH AND PLANNING                

TNT Oscar—Turner with S2Publicom Weber Shandwick

MEASUREMENT AND EVALUATION                

PRMS (PR Measurement System) for Microsoft LATAM—Microsoft LATAM with Porter Novelli

GOLD SABRE AWARDS

MEXICO               

My First Photo—Nikon with JeffreyGroup

CARIBBEAN AND CENTRAL AMERICA           

Honduras' Country Brand Contest—The Government of Honduras with Burson-Marsteller     

ARGENTINA          

Dejá Tu Huella—Villavicencio - Aguas Danone Argentina with Muchnik.co Compañía Contemporánea de Comunicación

BRAZIL                   

From Pessimism to Success: The "World Cup of all World Cups"—Ministry of Sports – Brazil with FSB Comunicação

SOUTH AMERICA            

The Technology for Peace-Building—Microsoft with Burson-Marsteller

MULTI-MARKET CAMPAIGN                 

Player Escort Program—Arcos Dorados with Porter Novelli

BUSINESS-TO-BUSINESS              

Delivering Something Xtra—Airbus with JeffreyGroup

CORPORATE IMAGE                 

#vemprocoracao (#cometotheheart) - Mundial 2014 - Cuiabá Vira o Jogo e Ganha a Copa—         SECOPA – MT (Extraordinary Secretariat for FIFA World Cup 2014 – Brazil in Mato Grosso) with In Press Assessoria de Imprensa e Promoções Ltda

CORPORATE SOCIAL RESPONSIBILITY           

Adidas Border Scholarship—Adidas with Another Company México

CRISIS/ISSUES MANAGEMENT              

Shopping Nova América—ANCAR with Approach Comunicação Integrada

DIGITAL CAMPAIGN                 

Revista ELLE, #VOCÊNACAPA – Primeira Selfie-Ready Cover— Elle with Agência Ideal

EMPLOYEE COMMUNICATIONS          

Ford Mexico: 360° Storytelling—Ford Mexico with Burson-Marsteller

FINANCIAL COMMUNICATIONS          

The History of the Sale from CGE and Gas Natural Fenosa that Ended in the Largest Takeover in the Country—Gas Natural Fenosa with LLORENTE & CUENCA

MARKETING TO CONSUMER (NEW PRODUCT)                  

Personal 4G—Personal with URBAN Grupo de Comunicación

MARKETING TO CONSUMER EXISTING PRODUCT)             

Music for Every Moment—Spotify with JeffreyGroup

MEDIA RELATIONS           

Barbie Room—Hilton Buenos Aires with Ketchum Argentina

PUBLIC AFFAIRS              

Yacimientos No Convencionales—Asociación Colombiana del Petróleo with Burson-Marsteller

PUBLIC EDUCATION                  

Seguro DPVAT—Seguradora Líder with Approach Comunicação Integrada / Master

SOCIAL MEDIA CAMPAIGN                

Toddy en Redes Sociales—Toddy (PepsiCo Alimentos Argentina) with Ketchum Argentina - Carlos y Darío

SPECIAL EVENT               

Coca-Cola: “Everyone’s Cup” - Leadership, Reputation and Celebration—Coca-Cola Brasil with Textual Serviços de Comunicação

CONSUMER PRODUCTS/SERVICES                

Como Ganhar uma Copa do Mundo fora dos Campos—NIKE with Agência Ideal

FINANCIAL AND PROFESSIONAL SERVICES             

Plataforma Digital Yasuda Marítima - Conteúdo e Relacionamento—Yasuda Marítima Seguros with RMA Comunicação Corporativa

FOOD AND BEVERAGE             

Sagres-Amstel Launch: Giving the Consumer Freedom of Choice—Heineken with Burson-Marsteller Brazil

HEALTHCARE                  

Diabetes Urbana—Novo Nordisk with Burson-Marsteller

INDUSTRIAL/MANUFACTURING           

¿Cómo consiguió una Compañía Minera más de 100 mil Seguidores sin Publicidad?—Compañía Minera Antamina S.A. with LLORENTE & CUENCA

MEDIA, ARTS AND ENTERTAINMENT              

De Feira de Livros a Evento Multicultural: Comunicação Integrada para a 23ª Bienal Internacional do Livro de São Paulo—Câmara Brasileira do Livro (CBL) with Edelman Significa and Reed Exhibitions Alcantara Machado

NOT FOR PROFIT             

Gen Cero— Fundación Éxito with Burson-Marsteller

PUBLIC SECTOR/GOVERNMENT          

From Pessimism to Success: The "World Cup of all World Cups"—Ministry of Sports – Brazil with FSB Comunicação

TECHNOLOGY                

Beenoculus: Democratising Virtual Reality in Brazil—BeenoculusTech with S2Publicom Weber Shandwick

TRAVEL AND LEISURE                

Dubai Tourism Brazilian Bloggers Project—Dubai Tourism with Interamerican Network