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SUPERIOR ACHIEVEMENT IN BRAND-BUILDING
C&A Brand—C&A with Another Company México
SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT
Disfrutar la Vida es Tu Mejor Legado—Parque del Recuerdo with Extend Comunicaciones
RESEARCH AND PLANNING
TNT Oscar—Turner with S2Publicom Weber Shandwick
MEASUREMENT AND EVALUATION
PRMS (PR Measurement System) for Microsoft LATAM—Microsoft LATAM with Porter Novelli
GOLD SABRE AWARDS
My First Photo—Nikon with JeffreyGroup
CARIBBEAN AND CENTRAL AMERICA
Honduras' Country Brand Contest—The Government of Honduras with Burson-Marsteller
Dejá Tu Huella—Villavicencio - Aguas Danone Argentina with Muchnik.co Compañía Contemporánea de Comunicación
BRAZILFrom Pessimism to Success: The "World Cup of all World Cups"—Ministry of Sports – Brazil with FSB Comunicação
The Technology for Peace-Building—Microsoft with Burson-Marsteller
Player Escort Program—Arcos Dorados with Porter Novelli
Delivering Something Xtra—Airbus with JeffreyGroup
#vemprocoracao (#cometotheheart) - Mundial 2014 - Cuiabá Vira o Jogo e Ganha a Copa— SECOPA – MT (Extraordinary Secretariat for FIFA World Cup 2014 – Brazil in Mato Grosso) with In Press Assessoria de Imprensa e Promoções Ltda
CORPORATE SOCIAL RESPONSIBILITY
Adidas Border Scholarship—Adidas with Another Company México
Shopping Nova América—ANCAR with Approach Comunicação Integrada
Revista ELLE, #VOCÊNACAPA – Primeira Selfie-Ready Cover— Elle with Agência Ideal
Ford Mexico: 360° Storytelling—Ford Mexico with Burson-Marsteller
The History of the Sale from CGE and Gas Natural Fenosa that Ended in the Largest Takeover in the Country—Gas Natural Fenosa with LLORENTE & CUENCA
MARKETING TO CONSUMER (NEW PRODUCT)
Personal 4G—Personal with URBAN Grupo de Comunicación
MARKETING TO CONSUMER EXISTING PRODUCT)
Music for Every Moment—Spotify with JeffreyGroup
Barbie Room—Hilton Buenos Aires with Ketchum Argentina
Yacimientos No Convencionales—Asociación Colombiana del Petróleo with Burson-Marsteller
Seguro DPVAT—Seguradora Líder with Approach Comunicação Integrada / Master
SOCIAL MEDIA CAMPAIGN
Toddy en Redes Sociales—Toddy (PepsiCo Alimentos Argentina) with Ketchum Argentina - Carlos y Darío
Coca-Cola: “Everyone’s Cup” - Leadership, Reputation and Celebration—Coca-Cola Brasil with Textual Serviços de Comunicação
Como Ganhar uma Copa do Mundo fora dos Campos—NIKE with Agência Ideal
FINANCIAL AND PROFESSIONAL SERVICES
Plataforma Digital Yasuda Marítima - Conteúdo e Relacionamento—Yasuda Marítima Seguros with RMA Comunicação Corporativa
FOOD AND BEVERAGE
Sagres-Amstel Launch: Giving the Consumer Freedom of Choice—Heineken with Burson-Marsteller Brazil
Diabetes Urbana—Novo Nordisk with Burson-Marsteller
¿Cómo consiguió una Compañía Minera más de 100 mil Seguidores sin Publicidad?—Compañía Minera Antamina S.A. with LLORENTE & CUENCA
MEDIA, ARTS AND ENTERTAINMENT
De Feira de Livros a Evento Multicultural: Comunicação Integrada para a 23ª Bienal Internacional do Livro de São Paulo—Câmara Brasileira do Livro (CBL) with Edelman Significa and Reed Exhibitions Alcantara Machado
NOT FOR PROFIT
Gen Cero— Fundación Éxito with Burson-Marsteller
From Pessimism to Success: The "World Cup of all World Cups"—Ministry of Sports – Brazil with FSB Comunicação
Beenoculus: Democratising Virtual Reality in Brazil—BeenoculusTech with S2Publicom Weber Shandwick
TRAVEL AND LEISURE
Dubai Tourism Brazilian Bloggers Project—Dubai Tourism with Interamerican Network
Innovative public relations work from around the world.
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