SABRE Awards Africa 2020 Winners | PRovoke Media
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2020 SABRE Awards Africa Winners

The trophies were originally scheduled to be presented at the African Public Relations Association Congress is Dar-es-Salaam in May, which has been postponed due to concerns over the Covid-19 pandemic. PRovoke Media and APRA are exploring other options for both the Congress and the awards presentation.

THE PLATINUM SABRE AWARD FOR BEST IN SHOW
FINALISTS:
#BiogenJourney: The world's first unfluencer campaign — Biogen with Retroactive
#ClearTheStigma — Jet with Joe Public United
African migrations: Changing global perceptions — Mo Ibrahim Foundation
Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman
Wings To Fly — Equity Group PLC with Ogilvy Africa

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE 

COMPANY OF THE YEAR
WINNER:
Company of the Year — MTN GHANA with Touchpoint Magna Carta

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING
WINNER:
#SeeFinish — Leadway Assurance Plc with Modion Communications

CERTIFICATE OF EXCELLENCE:
Darling X LFW19 — Darling with LSF PR
Wings To Fly — Equity Group PLC with Ogilvy Africa

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT
WINNER:
#Gokada2.0 — Gokada Nigeria with Modion Communications

CERTIFICATE OF EXCELLENCE:
M-KOPA Impact Report : From Promise To Reality — M-KOPA Solar with Levanter Africa/ 5ive Africa
Superior Achievement in Brand Building — MTN Ghana with Touchpoint Magna Carta

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN RESEARCH AND PLANNING
WINNER:
Age of AI — Microsoft Middle East and Africa with WE Communications

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION
WINNER:
Scaling up: Researching stakeholder relations to boost innovation in Africa — SA Innovation Summit with Reputation Matters

CERTIFICATE OF EXCELLENCE:
Artificial Insermination- "Uhimilishaji wa Tija kwa Wafugaji" — Land O' Lakes Venture 37 with Blueink Group Ltd.
HGTV Channel Launch — Discovery Inc with FleishmanHillard

GOLD SABRE AWARDS FOR PUBLIC RELATIONS CAMPAIGNS

GEOGRAPHIC CATEGORIES
NORTHERN AFRICA
WINNER:
Knowing which way the wind blows — Siemens Gamesa with BCW Africa

WESTERN AFRICA
WINNER:
African migrations: Changing global perceptions — Mo Ibrahim Foundation

CERTIFICATE OF EXCELLENCE:
#SheaOnTheBeach — SheaMoisture with Redrick PR, Coker Creative
Alleviating Poverty Through Human Capital Investments — The National Social Investment Office (NSIO) with StateCraft Inc.
Raise Awareness and Drive Participation for The Jack Ma Foundation’s  Africa Netpreneur Prize Initiative - Jack Ma Foundation with Chain Reactions Nigeria
Leveraging on Emergency Communication Centre for National Security — Nigerian Communication Commission with Image Merchants Promotion Limited

EASTERN AFRICA
WINNER:
Wings To Fly — Equity Group PLC with Ogilvy Africa

CERTIFICATE OF EXCELLENCE:
Chapa Dimba Na Safaricom — Safaricom PLC with Ogilvy Africa
Takeover of Kenol Kobil by Rubis SCA. — Bowmans with 1. Media Edge Public Relations 2. TBWA Integrated 3. Redhouse Digital

SOUTHERN AFRICA
WINNER:
#ClearTheStigma — Jet with Joe Public United

CERTIFICATE OF EXCELLENCE:
Dove 100 Colours of Africa — Unilever South Africa - DOVE with Edelman
Hyundai Don't Cross Your T's — Hyundai South Africa with Clockwork
Lenovo Father's Day Confessions — Lenovo with WE Communications
Philips Back to Rhythm — Philips with FleishmanHillard

PRACTICE AREA CATEGORIES

BUSINESS-TO-BUSINESS MARKETING
WINNER:
Nupen Staude de Vries: Year One — Nupen Staude de Vries Inc. with Tribeca Public Relations

CERTIFICATE OF EXCELLENCE:
Knowing which way the wind blows — Siemens Gamesa with BCW Africa

CAUSE-RELATED MARKETING
WINNER:
Philips Back to Rhythm — Philips with FleishmanHillard

CERTIFICATE OF EXCELLENCE:
#BackToRhythm — Philips South Africa with Ogilvy South Africa
Vodacom Mum & Baby Service — Vodacom with WE Communications

CORPORATE IMAGE
WINNER:
Bolt: An enabler of progress — Bolt with Tribeca Public Relations

CERTIFICATE OF EXCELLENCE:
Bringing Good Times from a Good Place — Pernod Ricard with BCW Africa
LinkedIn Social Advocacy — Microsoft Middle East and Africa with WE Communications

CORPORATE SOCIAL RESPONSIBILITY
WINNER:
Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

CERTIFICATE OF EXCELLENCE:
Employee CSR Challenge — Vivo Energy Ghana Limited
FQM BOREHOLES PROJECT – WATER IS LIFE — First Quantum Minerals Ltd (FQM) with Langmead & Baker Ltd

CRISIS/ISSUES MANAGEMENT
WINNER:
Pharma Students Demonstrate — United States International University - Africa (USIU_A) with Engage BCW, Kenya

CERTIFICATE OF EXCELLENCE:
MTN Momo is Not Shutting Down — MTN Ghana with Touchpoint Magna Carta
Stanbic Music Festival 2019 — Stanbic Bank Zambia with Langmead & Baker Ltd

DIGITAL CAMPAIGN
WINNER:
Count Me In - 2019 National Census For Kenya — Kenya National Bureau For Statistics (KNBS) with Apex Porter Novelli

CERTIFICATE OF EXCELLENCE:
Hyundai Don't Cross Your T's — Hyundai South Africa with Clockwork
Launch of Win by inwi — inwi with PR Media

EMPLOYEE COMMUNICATIONS
WINNER:
Employee CSR Challenge — Vivo Energy Ghana Limited

CERTIFICATE OF EXCELLENCE:
Sage Africa & Middle East : Your Voice Pulse Survey 2019 — Sage

FINANCIAL COMMUNICATIONS
WINNER:
Chaka Launch — Chaka with LSF PR

CERTIFICATE OF EXCELLENCE:
Sage Budget Speech campaign 2019 — Sage South Africa with Idea Engineers

INTEGRATED MARKETING
WINNER:

Launch of White Walker by Johnnie Walker — East African Breweries Limited with 1. Media Edge Public Relations 2. Redhouse Digital

CERTIFICATE OF EXCELLENCE:
Artificial Insermination- "Uhimilishaji wa Tija kwa Wafugaji" — Land O' Lakes Venture 37 with Blueink Group Ltd.
Ndoto Zetu — Safaricom PLC with Ogilvy Africa

MARKETING TO CONSUMERS (NEW PRODUCT)
WINNER:
#LiveInTheNow — Audi South Africa with Ogilvy South Africa

CERTIFICATE OF EXCELLENCE:
Boomerang Tunes — WarnerMedia with BCW Africa
HGTV Channel Launch — Discovery Inc with FleishmanHillard

MARKETING TO CONSUMERS (EXISTING PRODUCT)
WINNER:
MenaCal.7 Woman to the Bone — MenaCal.7 with Tribeca Public Relations

CERTIFICATE OF EXCELLENCE:
#ShopTheStreet — Yoco with Avatar PR
Don't tell the kids — Hamleys with Avatar PR

MEDIA RELATIONS
WINNER:
More than Afrobeats — Universal Music Group Nigeria with BWL Agency

CERTIFICATE OF EXCELLENCE:
Cellulant’s Inaugural Partner Summit 2019 - Cellulant with Chain Reactions Nigeria
Communicating Regulatory Compliance for Consumer Loyalty — Kano State Electricity Distribution Company (KEDCO) with Image Merchants Promotion Limited
Launching into Africa — Microsoft Middle East and Africa with WE Communications
Microsoft Stakeholder Engagament - Launch of data centres in South Africa — Microsoft South Africa with FleishmanHillard South Africa

PUBLIC AFFAIRS/GOVERNMENT RELATIONS
WINNER:
Curtailing Foreign Rice Smuggling into Nigeria — RIPAN and Nigeria Customs Service with Image Merchants Promotion Limited

PUBLIC EDUCATION
WINNER:
Restating the Obvious — ARS - COREVIH with Blast BCW

CERTIFICATE OF EXCELLENCE:
Republic of Sexual Abuse — Black River FC / POWA with Avatar PR

SOCIAL MEDIA CAMPAIGN
WINNER:
#ClearTheStigma — Jet with Joe Public United

CERTIFICATE OF EXCELLENCE:
Axe Advocate Programme — Unilever South Africa - AXE with Edelman
Cell C Inanda Africa Cup 2019 — Inanda Club with Mason Show Management (Pty) Ltd
Lenovo Digital Scavenger Hunt — Lenovo with WE Communications
Vaseline - Journey of a Jar — Unilever South Africa - Vaseline with Edelman

SPECIAL EVENT/SPONSORSHIP
WINNER:
Darling X LFW19 — Darling with LSF PR

CERTIFICATE OF EXCELLENCE:
TRESemmé - New York Fashion Week — Unilever South Africa - TRESemmé with Edelman

INDUSTRY SECTOR CATEGORIES

CONSUMER PRODUCTS/SERVICES
WINNER:
Dulux Colour Futures Colour of the Year 2019 — Dulux with FleishmanHillard

FASHION & BEAUTY
WINNER:
Dove 100 Colours of Africa — Unilever South Africa - DOVE with Edelman

FINANCIAL & PROFESSIONAL SERVICES
WINNER:
Fuliza — Safaricom PLC with Ogilvy Africa

FOOD & BEVERAGE
WINNER:
KFC Proposal — KFC - South Africa with Edelman Africa

HEALTHCARE
WINNER:
#BiogenJourney: The world's first unfluencer campaign — Biogen with Retroactive

MEDIA, ARTS & ENTERTAINMENT
WINNER:
Cartoon Network Soccer Superfan — WarnerMedia with BCW Africa

CERTIFICATE OF EXCELLENCE:
LaLiga Community & Corporate Engagements — LaLiga with Clockwork
Long Live the Bat! — WarnerMedia with BCW Africa


MINING AND EXTRACTIVE INDUSTRIES
WINNER:
#SheRocks — Glencore South Africa with Ogilvy South Africa

CERTIFICATE OF EXCELLENCE:
Exxaro Powering SAs Possibility — Exxaro with Clockwork

NOT FOR PROFIT/CHARITIES
WINNER:
Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

CERTIFICATE OF EXCELLENCE:
African migrations: Changing global perceptions — Mo Ibrahim Foundation
Pharma Students Demonstrate — United States International University - Africa (USIU_A) with Engage BCW, Kenya

PUBLIC SECTOR/GOVERNMENT
WINNER:
NAF Women of War — Nigerian Air Force NAF with Image Merchants Promotion Limited

TECHNOLOGY
WINNER:
Customer Private Lounge — Audi South Africa with Ogilvy South Africa

CERTIFICATE OF EXCELLENCE:
Icons of Change – Facebook with Chain Reactions Nigeria
Lenovo #Built4EveryU Campaign — Lenovo with WE Communications
Scaling up: Researching stakeholder relations to boost innovation in Africa — SA Innovation Summit with Reputation Matters
Vodacom- Beyond a Telco — Vodacom with WE Communications

TELECOMMUNICATIONS
WINNER:
Vodacom- Beyond a Telco — Vodacom with WE Communications

TRAVEL & LEISURE
WINNER:
Building Positive Narrative for Dubai as Affordable Destination for Nigerians — Chain Reactions Nigeria