The first ever African SABRE Awards ceremony was held as part of the African Public Relations Association’s annual conference in Morocco in May 2017. The conference was May 10-12 with the SABRE dinner on the evening of the May 11.

2017 SABRE Awards Africa Winners

PLATINUM SABRE AWARD FOR BEST IN SHOW (the winner of the Platinum SABRE will be announced at the awards ceremony)
Finalists:

• Ford—Ford with PR Media
• Making Nuclear Necessary: South African Campaign—Rosatom with Instinctif Partners
• NextGenFactor: Fishing for Talent—PwC Mauritius with Blast Burson-Marsteller
• #ProTESTHIV—Anglo-American with Ogilvy Public Relations Joheannsburg
• SA Tomorrow—Johannesburg Stock Exchange with Hill+Knowlton Strategies
  

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

REPUTATION MANAGEMENT
WINNER:
SA Tomorrow—Johannesburg Stock Exchange with Hill+Knowlton
CERTIFICATES OF EXCELLENCE:
Credit du Maroc—Credit du Maroc        
Making Nuclear Necessary: South African Campaign—Rosatom with Instinctif Partners Africa                    

BRAND-BUILDING                
WINNNER:
Ford—Ford with PR Media
CERTIFICATES OF EXCELLENCE:
Kaspersky—Kaspersky with PR Media
“Sage Knows” Budget Speech Campaign 2016—Sage                     

MEASUREMENT AND EVALUATION             
CERTIFICATE OF EXCELLENCE:
Sala Puleesa Consumer Promotion—Crown Beverages Limited (Pepsi) with Brainchild Burson Marsteller

GOLD SABRE AWARDS FOR PUBLIC RELATIONS CAMPAIGNS

NORTHERN AFRICA              
WINNER:
Mawazine—Mawazine      
CERTIFICATES OF EXCELLENCE:
Social Media Campaign—African Entrepreneurship Award with Social Eyez
Westin Hotels & Resorts Brand Launch - Egypt—Westin Hotels & Resorts with Starwood Hotels & Resorts (now Marriott International)

WESTERN AFRICA                 
WINNER:
The Royal Visit—Facebook with Red Media Africa
CERTIFICATES OF EXCELLENCE:
The 2016 Nana Akufo-Addo GHANA Presidential Election Campaign—Nana Akufo-Addo with StateCraft Inc.
Centre for Crisis Communication—Centre for Crisis Communication with Image Merchants Promotion Limited

EASTERN AFRICA                  
WINNER:
My #ColgateSmilefie—Colgate-Palmolive with Burson-Marsteller Africa
CERTIFICATES OF EXCELLENCE:
mVisa Kenya Launch—Visa Inc. with Tell-Em Public Relations East Africa
Sala Puleesa Consumer Promotion—Crown Beverages Limited (Pepsi) with Brainchild Burson Marsteller

CENTRAL AFRICA                 
CERTIFICATES OF EXCELLENCE:
Airtel TRACE Music Star 2016—TRACE with Mason Company                       

SOUTHERN AFRICA              
WINNER:
“Sage Knows” Budget Speech Campaign 2016—Sage  
CERTIFICATES OF EXCELLENCE:
Empty Truck—Isuzu Truck South Africa with Weber Shandwick
KFC Burritos—KFC South Africa with Ogilvy Public Relations Johannesburg
Makarapa City—Anglo American with Ogilvy Public Relations Johannesburg
TLC Next Great Presenter—Discovery Networks with FleishmanHillard South Africa

CORPORATE IMAGE            
WINNER:
Making Nuclear Necessary: South African Campaign—Rosatom with Instinctif Partners Africa
CERTIFICATE OF EXCELLENCE:
Multi-Country Brand Building Across Africa—SES with Burson-Marsteller Africa

CORPORATE SOCIAL RESPONSIBILITY                    
WINNER:
#ProTESTHIV—Anglo American with Ogilvy Public Relations Johannesburg
CERTIFICATES OF EXCELLENCE:
Launch of the Sage Foundation in Africa 2016—Sage with Idea Engineers
NBCU - Launch of S2 of the Librarians—NBCUniversal with Clockwork Media

CRISIS MANAGEMENT                     
CERTIFICATE OF EXCELLENCE:
UEFA Champions League: Drink & Peel Promotion—Crown Beverages Limited (Pepsi) with Brainchild Burson Marsteller

DIGITAL CAMPAIGN            
WINNER:
Mawazine—Mawazine      
CERTIFICATES OF EXCELLENCE:
The Impact of ICT on South African Businesses—Citrix with Hill+Knowlton
Neotel SMB Campaign—Neotel with Epic MSLGROUP

FINANCIAL COMMUNICATIONS                 
WINNER:
#Maymkench (Impossible!)—Credit du Maroc  
CERTIFICATES OF EXCELLENCE:
Standard Bank Inter-Trade and Business Conferences Africa—Standard Bank with Magna Carta Reputation Management Consultants
#ConspicuousSaving – Sanlam with the King James Group/ Atmosphere Communications

MARKETING TO CONSUMERS NEW PRODUCT)                
WINNER:
Ford—Ford with PR Media
CERTIFICATES OF EXCELLENCE:
MARKETING TO CONSUMER - NEW PRODUCT—KENYA RED CROSS SOCIETY          
Telkom FreeMe—Telkom with Edelman South Africa

MARKETING TO CONSUMERS (EXISTING PRODUCT)                       
WINNER:
Coke Studio Africa—The Coca-Cola Company with Ogilvy Public Relations
CERTIFICATES OF EXCELLENCE:
Creating #POWFACTOR for PPG with Local Talent—Turner Broadcasting - Cartoon Network with Burson-Marsteller Africa
The Unbelievable Book of Beasties – Bostik with Atmosphere Communications/ King James Group

MEDIA RELATIONS                
CERTIFICATE OF EXCELLENCE:
Beautiful x Power—Nike with FleishmanHillard South Africa

PUBLIC AFFAIRS                    
CERTIFICATE OF EXCELLENCE:
PRNigeria Press Release Syndication—Image Merchants Promotions Limited                              

PUBLIC EDUCATION             
WINNER:
Be a Buddy and Not a Bully with CN Buddy Network—Turner Broadcasting - Cartoon Network with Burson-Marsteller Africa
CERTIFICATE OF EXCELLENCE:
A New Nutrition Narrative—Children’s Investment Fund Foundation (CIFF) with Weber Shandwick

SOCIAL MEDIA CAMPAIGN            
WINNER:
#ProTESTHIV—Anglo American with Ogilvy Public Relations Johannesburg
CERTIFICATES OF EXCELLENCE:
Almond Breeze Social Media Campaign—Almond Breeze with Magna Carta Reputation Management Consultants
SOCIAL MEDIA CAMPAIGN OF THE YEAR—KENYA RED CROSS SOCIETY

SPECIAL EVENT                     
WINNER:
Lion Guard – Return of the Roar—MultiChoice Kenya with Engage Burson Marsteller
CERTIFICATES OF EXCELLENCE:
Aids Healthcare Foundation Keep The Promise 2016—Aids Healthcare Foundation with Magna Carta Reputation Management Consultants
SPECIAL EVENT OF THE YEAR—KENYA RED CROSS SOCIETY         

FINANCIAL AND PROFESSIONAL SERVICES                       
WINNER:
NextGenFactor - Fishing for Talent—PwC Mauritius with Blast Burson-Marsteller

FOOD AND BEVERAGE                   
CERTIFICATE OF EXCELLENCE:
Caramelfie – Steri Stumpie with the King James Group

HEALTHCARE            
WINNER:
#MisingType—The South African National Blood Service with FleishmanHillard South Africa

INDUSTRIAL/MANUFACTURING                   
WINNER:
Making Nuclear Necessary: South African Campaign—Rosatom with Instinctif Partners Africa

NONPROFIT               
WINNER:
Help, Hope, Life—Faraja Cancer Support Trust with Levanter Africa
CERTIFICATES OF EXCELLENCE:
A New Nutrition Narrative—Children’s Investment Fund Foundation (CIFF) with Weber Shandwick
Djembe Communications—Djembe Communications

PUBLIC SECTOR                    
WINNER:
2016 Municipal Elections – Democratic Alliance (DA) with the King James Group

TECHNOLOGY                      
CERTIFICATE OF EXCELLENCE:
Multi-country Brand Building Across Africa—SES with Burson-Marsteller Africa