SABRE EMEA 2023 Finalists | PRovoke Media

2023 SABRE EMEA Finalists

The 2023 SABRE Awards EMEA shortlist includes over 400 campaigns, selected from among more than 2,000 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

Our 19th annual EMEA SABRE Awards will take place at Gesellschaftshaus Palmengarten in Frankfurt, Germany on March 23.

The Innovation SABRE Awards winners will be presented during the PRovokeEMEA Summit in the afternoon of the same day.

Tickets for the daytime conference+IN2 SABRE Awards and the evening SABRE Awards are on sale now.

Diamond SABRE Awards

Company of The Year

  • Winner: A colourful year in communications — AkzoNobel with Cirkle

CEO of the Year

  • Winner: People Make Places: C-Suite LinkedIn to build brand and reputation — ISS A/S with Fourtold

The SABRE Award for Superior Achievement in Brand-Building

  • Dramatic Transformation — ASICS with Golin
  • The American Express “Shirt Buy-Back” — American Express with Hope&Glory
  • The KSA Pavilion’s Chief Storyteller — The KSA Government’s Ministry of Culture with APCO Worldwide
  • The Most Inclusive Airline in the Skies — Virgin Atlantic with Tin Man
  • The Unveiling of Lightyear 0 — Lightyear with Team Lewis

The SABRE Award for Superior Achievement in Reputation Management

  • 500 Tonnes Light — Anglo American with Razor - M&C Saatchi Group
  • Closed borders opened space for new progressive communication — CzechTrade with KNOWCOMM
  • FMN - B2B, Employee comms & Superior reputation management — Flour Mills of Nigeria
  • Qatar-MENASA 2022 Year of Culture: Using the Global Spotlight for Good — Qatar Museums, Years of Culture with BLJ Worldwide
  • Queen of the SME sector — Trumpf SE Co. KG

The SABRE Award for Superior Achievement in Research and Planning

  • #DontMissYourVaccine — NHS South East London Integrated Care System with Lynn
  • Charting a new course — 14th annual ASDA'A BCW Arab Youth Survey
  • Clinician of the Future — Elsevier Health with WE Communications
  • Commetric and EY understanding brand positioning and opportunities in a post Covid digital transformation sector — EY with Commetric
  • Proving the Value of Influencers — Duracell with Hill+Knowlton Strategies

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • #DontMissYourVaccine — NHS South East London Integrated Care System with Lynn
  • 10 Cal #tellmeyousayyestopudding Campaign — Hartley's 10 Cal Jelly with Aduro Communications
  • Commetric and Institute of Molecular and Clinical Ophthalmology Basel (IOB)- Communicating scientific breakthrough in times of global pandemic — Institute of Molecular and Clinical Ophthalmology Basel (IOB) with Commetric
  • Comprehensive measurement of an international communication crisis | A Data Pro & Publicis Groupe Social Intelligence Center of Excellence — Publicis Groupe Social Intelligence Center of Excellence
  • The Most Inclusive Airline in the Skies — Virgin Atlantic with Tin Man



  • Accelerating financial inclusion for all — Vodacom with WE Communications
  • Creators Day — Meta with Clockwork
  • Star Radler Relaunch - Consumer Marketing (Existing Product) — Nigerian Breweries
  • The headline that became a campaign — Shoprite
  • The power of a storyline to highlight existing products — Shoprite with KAMuses

The Balkans

  • All Out by Samsung — Samsung Electronics Romania with MSL The Practice Leo Burnett, Starcom, Centrade Cheil
  • Nivea #daretowowandcare — Nivea with SiteMedia Consultancy
  • One Size Doesn't Fit Them All — Durex DLG with MSL The Practice
  • The Creative May Program - Empowering The Next Generation of Creative Entrepreneurs — UniCredit Bank with Daescu Bortun Olteanu
  • The Institute for AI (INSAIT) Opening — INSAIT with SiteMedia Consultancy

The Baltic

  • Development of electrolyte factory in Poland — Capchem Poland with Komunikacja Plus Group
  • Helping Children Move — Orkla, Helping Children, University of Tartu with Hamburg & Partners
  • Join The Police — The Lithuanian Police with Fabula Rud Pedersen Group
  • Let's talk honestly about obesity — Novo Nordisk with MSL Poland
  • Superbet Rapid & Blitz Warsaw 2022 — Superbet with Clue PR, Honest Media, El Padre


  • Animal Welfare — FrieslandCampina with Vertov
  • Coffee Free Coffee — Northern Wonder with Food Cabinet
  • Inspiring millions of (grand)parents to give secondhand toys — Marktplaats with Bijl PR, Happiness-Brussels & Higuita, Mediacom and Maxlead
  • National Climate Week — The Dutch Ministry of Economic Affairs and Climate Policy with Bijl PR & Campagne
  • The Gazelle DRS-Zone During the Formula 1 Dutch Grand Prix — Gazelle with Team Lewis


  • Jobs for Ukrainian refugees: The launch of UA Talents — UA Talents with MSLGroup Germany
  • My Second First Time — MSD Sharp & Dohme with Edelman
  • Perfectly Positioning Graphcore to Punch Above its Weight — Graphcore with The Hoffman Agency, Europe
  • Scent of Life — Sanofi with Edelman
  • WWF Metaverse Operation #OCEANDETOX — WWF with MSLGroup Germany, Digital Pixelpark

Central and Eastern Europe

  • 3D Concrete Printing: A Leap from The Experimental to The Real — Stavební spořitelna České spořitelny
  • CSO Club - When Media Relations Run Out of Breath — Trend Micro with Pram Consulting
  • Digital Farmers, Head For The Future! — Mastercard Hungary with Uniomedia Communications
  • Help Us Find You! — Hungarian Post with Lounge Group
  • The Human Side — with Noguchi


  • 50th Anniversary of UNO — Mattel with Monet Associés
  • Cooling the carbon footprint of the digital economy — Scaleway with AxiCom
  • Pink October — Organon with Jin


  • Bihar: Choosing Tomorrow — Fundación BBK with LLYC
  • Communicando Juntas — Canela
  • Eres gamer y no lo sabes — Multiópticas with LLYC
  • From Zero to Hero - how AxiCom took Podimo from unknown start-up to the reference brand for Podcasting in Spain — Podimo with AxiCom
  • Glass Packaging, Serious yet Fun! — Friends of Glass (FoG) – ANFEVI (Spanish National Association of Glass Packaging) with Marco


  • AIB Backing Club & County - #TheToughest — AIB with Wilson Hartnell
  • PsO Let's Talk Psoriasis Video & Podcast Series — Janssen Sciences Ireland UC with Ogilvy Dublin
  • SuperValu's Sponsorship of the GAA All-Ireland Senior Football Championship #CommunityIncludesEveryone — SuperValu (Musgrave Group) with Wilson Hartnell


  • #EmbracingVenice: Saype & Lavazza Group with Beyond Walls — Luigi Lavazza with BCW
  • È Tempo di Vita (It’s Time for Life) — Novartis Italia with OMNICOM PUBLIC RELATIONS GROUP ITALY
  • Field100 — Dr. Schär with Weber Shandwick
  • My Green Pasta — UIF - Unione Italiana Food with INC Istituto Nazionale per la comunicazione
  • Zero Drop: A Water Resources Protection Program by Coca-Cola Hellas — Coca-Cola Hellas with V+O Greece

The Middle East

  • Beban Branding — Beban with Limefish Design
  • Shifting the narrative for female entrepreneurs — Visa with ASDA'A BCW
  • The Journey of Light — Riyadh Art / Noor Riyadh with Hill+Knowlton Strategies
  • The Out-of-this-World Football Game — Mastercard with Weber Shandwick MENAT, FP7 and Markettiers
  • Umniah’s Sustainability Campaign: This World Deserves Life — Umniah with APCO Worldwide


  • 90 Day Finn – A Relocation Programme Turned into an International Phenomenon — Helsinki Partners with Netprofile
  • Cut food waste. Cut mortgage. — Matvett (the national food waste organisation in Norway) with Trigger Oslo, and Fenomen
  • Don't Expect Too Much From A Waffle — The Norwegian Labour Inspection Authority with Geelmuyden Kiese
  • Love of Sound — Samsung with Trigger Oslo
  • Valio Aimo – Forging a joint identity from two cultures — Valio with SEK


  • ´A real/ly important job. — Almega Serviceföretagen with Spotlight Communications
  • Anchoring Anker at the heart of Swedish media — Anker with AxiCom
  • Launch a streamer like a streamer — Britbox with JMWGolin
  • Patient's Parliament — Novartis with Narva Communications
  • The Dog Zone — Tre Sweden


  • Dreams Made by Fabric — Defacto with Desibel Ajans
  • Upcycling with Wall's Max — Unilever with Golin Istanbul, Onaranlar Kulübü

Ukraine and Other Independent States

  • Winner: Cinema for victory — MHP

United Kingdom - Small Budget

  • #CyberflashingIsFlashing — Bumble with Hope&Glory and Broadcast Revolution
  • #Mynameis - The Fuh-Net-Ic Filter — Race Equality Matters with Daniel J Edelman
  • Belonging at Britvic — Britvic with Cirkle
  • Have a Word — Mayor of London with Ogilvy PR UK
  • RoyalTEA — Alpro with Richmond & Towers

United Kingdom - Medium Budget

  • Appetite for Action – Creating Resilient Supply Chains — Sodexo with Brands2Life
  • Fridge Night — Hellmann's with W Communications
  • Gumfree - the Completely Free Pop Up Shop — Gumtree with Tin Man
  • Misfits 2.0 Anti-Prom — Spotify with Hill+Knowlton Strategies, The In, and The Digital Fairy
  • My KIND Hero — KIND Snacks with Frank

United Kingdom - Large Budget

  • A sustainable platform for the future — Heineken UK with Cirkle
  • Find Your Four to live well with HIV — Gilead Sciences with 90Ten
  • Hacked and Stolen - tackling the personal consequences of piracy — Creative Content UK with Tin Man
  • It's Time to Expect More — Virgin Media O2 Business with Eulogy
  • The Big Rewild — innocent with Frank 

Multi-Country Programme

  • Because everyone can be a designer — Canva with Marco
  • 'Believing is Magic’ FIFA World Cup Trophy Tour by Coca-Cola — The Coca-Cola Company with Hill+Knowlton Strategies
  • Classics Can Be Remixed — Magnum with Golin x Lola Mullenlowe
  • Europe's Energy Future — Wärtsilä Energy with Kurio & Greenhouse Communications
  • Standing Out as a New Brand – Putting Trellix XDR On The Map — Trellix with The Hoffman Agency, Europe

Global Programme

  • Deloitte Mental Health Campaign — Deloitte with MikeWorldWide
  • Iberdrola Mola — Iberdrola with Marco
  • No to Normal — Unilever with Daniel J Edelman
  • Question Fractures More — UCB with Syneos Health
  • The Last Mile — International Committee of the Red Cross with Weber Shandwick Switzerland

Practice areas

Marketing Communications

Business-To-Business Marketing

  • 2021 by George Orwell — Avast with The Romans
  • Making an Impact with Cybersecurity — Proofpoint with AxiCom
  • Plataforma Tierra — IBM with Weber Shandwick Spain
  • The All Inclusive Photo Project — Celebrity Cruises with Good Relations
  • Tomorrow's Leaders — Microsoft Middle East & Africa with WE Communications & Wunderman Thompson

Consumer Marketing (Existing Product)

  • The World's largest urban art exhibition — Estrella Galicia with Corpcom
  • All A-board Shorts — Birds Eye with Cirkle
  • Grimaces Resulted in International Honors for FIFA 222 — Electronic Arts with PR-operatørene
  • Insomnia: The Drop Off — OTO CBD with The Romans
  • Licor 43 & The battle for the Hot Shot — Licor 43/Nigab with Spotlight Communications

Consumer Marketing (New Product)

  • From Introduction to Test Drives – Bringing Luxury to the Czech Republic and Slovakia — Rolls-Royce Motor Cars Prague with KNOWCOMM
  • Mastercard & Gastronomos Pop-Up Restaurant “Veggera in Smyrna” — Mastercard with V+O Greece
  • MTN 5G — MTN Nigeria Communications
  • Rebuilding History — Xbox with Edelman
  • T Phone Live! Treasure Hunt — Magyar Telekom with Uniomedia Communications

Inclusive Marketing

  • Be You. Period — Lil-Lets with Retroviral
  • Breaking Bias — Samsung UK&I with Ketchum UK
  • Bucking The Trend: the First Female Racetrack Caller — Newbury Races with W Communications
  • Pride in London — Pride with BCW
  • The Sign Dance — ENS - Italian National Deaf Association with Omnicom PR Group Italy, DLV BBDO

Integrated Marketing

  • Digital Futures Index — Microsoft CEE with Current Global
  • How Primark conquered Prague — Primark with Grayling Czech Republic
  • NAFIS..Your Way — Emirati Talent Competitiveness Council with Hill+Knowlton Strategies
  • Side Hustle Nation — Royal Mail with Eulogy
  • The Last Photo — Campaign Against Living Miserably with Hope&Glory and adam&eveDDB

Corporate Reputation

Institutional Image

  • B Corp: promoting the business paradigm shift in Spain — B Corp with Apple Tree
  • Carrefour: Héroes sin capa — Carrefour with Marco
  • Creating the National Databank — Virgin Media O2 with Hope&Glory, Missive, Broadcast Revolution
  • Doing good is good for business — Shoprite with KAMuses

Employee Communications

  • Best Place To Be — Liberty Seguros with LLYC
  • JLL — JLL with BCW
  • One Genmab Company Event 2022: Stronger Together — Genmab with Ashfield Event Experiences
  • President’s Club 2022, Mastercard USA - Corporate Performance Reward Program — Mastercard with V+O Greece
  • United By Our Purpose — Sanofi with Satellite My Love and FutureBrand

Employer Branding

  • Because life needs more time, we offer all our jobs starting from 60%. — Swiss Federal Railways with Farner Consulting / Farner Schweiz
  • Everyone Needs an Auditor Once in a While — Revisorforeningen with Geelmuyden Kiese
  • Melexis Bulgaria Employer Branding Strategy — Melexis with United Partners
  • Talent is Everywhere — IBM with Weber Shandwick MENAT
  • Your First Job Matters — TELUS International Bulgaria with d:istinkt, proof.

Executive Communications

  • Being a leader with a legacy — Britvic with Cirkle
  • Delivering during the cost of living crisis — Pizza Hut with Hanover Communications
  • Hidden Talent — PageGroup with Zeno London
  • Hybrid is Here — International Workplace Group with MHP Group
  • Rethinking Disruption: Innovating for Better in an Era of Division — Philip Morris International

Capital Markets Communications

  • A regional unicorn on its way to the world — Anghami with ASDA'A BCW
  • Brexit Tracker — EY with Edelman
  • Fortune favors the brave – MuniFin’s path to public finance thought leader — MuniFin (Municipality Finance) with SEK

Engaging Society

Purpose-Driven Branding

  • Cheers to the beer supporting Ukrainian relief efforts — Budweiser Brewing Group UK&I with Hanover Communications
  • Gillette Venus stirs up a “shame free” conversation around intimate female grooming — Gillette Venus / Procter & Gamble with Brandzeichen Markenberatung und Kommunikation
  • Goldberg Omoluabi day — Nigerian Breweries Goldberg
  • Not a crumb to waste – how to turn an empty bread shelf into a positive — Fazer Leipurit (Fazer Bakers) with SEK
  • The Most Boring Room Ever — The Lego Foundation with Ketchum UK

Community Relations

  • Costellazioni Negroni — Negroni with INC Istituto Nazionale per la comunicazione
  • Don't Cancel The Cow — Arla with Hill+Knowlton Strategies
  • Iceland Food Club — Iceland Foods with Ketchum UK
  • Isola Documentary - Neighbourhood Histories — American Express with BCW Italy
  • The Ecover Refillery — Ecover with The Romans

Corporate Philanthropy and Fund-Raising

  • Changing Lives with Dogs for Good — More Than Insurance with Grayling
  • Fight for What Counts — Global Fund with Edelman
  • Wrapped In Kindness: gift-wrap that helped keep refugees warm — UK for UNHCR with Shook

ESG Campaign

  • A responsible partner in the nighttime economy — Budweiser Brewing Group UK&I with Hanover Communications
  • A Year Of Green Innovation — City of Lahti with TBWA\Helsinki
  • AWA — Magnum with Golin x Lola Mullenlowe
  • Huawei Startup Challenge — Huawei with MSL Poland
  • Union for the Mediterranean Annual Report 2021 — Union for the Mediterranean with Marco

Public Education

  • Leaders 3.0: Warriors, Queens And Wrestlers — WiseRabbit and Clue PR
  • Let’s Talk About Menstruation — Care Norway with PR-operatørene
  • Not a crumb to waste – how to turn an empty bread shelf into a positive — Fazer Leipurit (Fazer Bakers) with SEK
  • The Last Photo — Campaign Against Living Miserably with Hope&Glory and adam&eveDDB
  • World Public Relations Day (WPRD) — Not applicable - Agency's Project


Crisis Management

  • Helping Amigo Loans Survive — Amigo Loans with Lansons
  • How AUTODOC rescued its employees in Ukraine — AUTODOC with MSLGroup Germany
  • PF Crisis Management - Confidential. — Page Financials
  • Wagatha Christie: Winning the ‘wag war’ — Brabners with Citypress
  • When The Chips Are Down #Fryday — Sarson's with W Communications

Issues Management

  • Awareness, collaboration and communication – critical in fighting cyber threats — Advania with Netprofile Finland
  • HGL — Honeywell Group Limited
  • It wasn't the pipes that caused the huge Vistula River's disaster — Amiblu with Public Dialog and Maurent PR
  • Project Light: bringing 54 Ukrainian orphans to safety — Magen David Adom UK with Ready10
  • Your work, your money. — The Association for Privately Managed Pension Funds in Romania with Rogalski Damaschin Public Relations

Public Affairs

  • LARA — Bonny Stiftung with Farner Consulting / Farner Schweiz
  • Multicrisis — Pro Juventute with Rod / Farner Schweiz
  • Red Sea Swim — The Lewis Pugh Foundation with Frank
  • Spotlight on Depression: shedding light on the unseen pandemic in Central-Eastern Europe and the Baltics — Janssen with Seesame
  • The Cost of Inequality — Fondation Des Femmes with Edelman

Media Relations

Corporate Media Relations

  • A Haven for the Shunned — Novartis with Current Global
  • Fish for Good — FINDUS with INC Istituto Nazionale per la comunicazione
  • “In the fast lane with data driven PR” - How a smart young logistics firm more than doubles visibility in the German business press in one year — Flexport with AxiCom
  • Leading through uncertainty — LinkedIn with LinkedIn's valued agency partners across the globe: Strand Partners, Fight or Flight, Edelman, Hotwire, Kekst CNC, Highwire PR, Coopr, Golin, Optimist Collective, fischerAppelt, Havas, Prime
  • What on Earth is the Value of Space — Inmarsat with Ogilvy PR UK

Product Media Relations (Consumer Media)

  • Destination Bresaola — Consorzio di tutela Bresaola della Valtellina with INC Istituto Nazionale per la comunicazione
  • Insomnia: The Drop Off — OTO CBD with The Romans
  • Jumeirah Restaurants Expansion — Jumeirah Group with ASDA'A BCW
  • Lockdown is over, pet abandonment is not — FACILE.IT with INC Istituto Nazionale per la comunicazione
  • XGIMI - Memorable Moments Together — XGIMI with Eat the Fox - part of Harvard

Product Media Relations (Trade Media)

  • „Agrihandler Academy.” The First year of communication of a pioneering research project. — Agrihandler sp. z o.o. with N42
  • "Can't do it? Yes, you can!" The heatpump challenge — Vaillant Germany with Ketchum / Nonsquare / Schellhorn PR / Martin Marketing
  • The robots helped me keep my well-paid job — Laiye with Positive
  • 'This is Brooklyn' — Brooklyn Brewery with Richmond & Towers
  • Zoom Towns — Zoom with Zeno London

Digital and Social Media

Digital Campaign

  • Cashfree Zone — Mastercard Hungary with Uniomedia Communications
  • Dream the Ocean Clean — OceanCare with Farner Consulting / Farner Schweiz
  • Make Women's Football Equal — Starling Bank with Third City
  • New definition of love — Absolut (Pernod Ricard) with PR Clinic, JANDL
  • The Greatest Gift — Liberty Seguros with LLYC

Social Media/Social Networking Campaign

  • Changemakers: Going Global — LinkedIn with Brands2Life
  • Daikin: Communicating Daikin’s Sustainable HVAC Solutions to Millennials — Daikin with Team Lewis
  • Little Finlandia's national and international publicity raised the Helsinki design story to a new level — Finlandia Hall with Ahjo Communications, PING Helsinki
  • The 1% Club — The 1% Club with Coolr
  • The Block of Untold Stories — Dr.Max Group with Ogilvy Romania

Influencer Marketing

  • Everyday Adventures — Honda with Hill+Knowlton Strategies
  • Launching Fairgame — Fairgame with Coolr
  • Re:Suede - A Puma experiment in biodegradability — Puma with MSLGroup Germany
  • Tag The Game — Persil with Golin
  • "With us you can achieve your sustainability goals." - Microsoft Germany as leader in sustainability — Microsoft Germany with Ketchum Germany

Branded Journalism

  • Winner: Miss Diagnosed — Livi with The Romans

Word of Mouth

  • Bodyright — UNFPA with Daniel J Edelman
  • Burger King and Nick Pope — Burger King with Coolr
  • Desperados collectives - Word of Mouth & Identity Branding — Nigerian Breweries
  • NATO Safeguarding well-being and progress — NATO with Marco
  • The Black Jersey — hummel with Geelmuyden Kiese, Envision


Guerrilla Marketing

  • Chuckle Trophy — Papa Johns with W Communications
  • In Spain Kevin Bacon Is a Burger — Goiko with Apple Tree
  • The centrepiece of the world stage “Russian War Crimes House” — Victor Pinchuk Foundation: with Finn Partners
  • The easiest lottery to win — CNIO with True
  • Translated Into Tartan — Duolingo with The Romans

Publicity Stunt

  • Bihar: Choosing Tomorrow — Fundación BBK with LLYC
  • Brightless — Gigantti with SEK
  • Grenfell Platinum Jubilee Street Party — Justice4Grenfell with Here Be Dragons
  • The True Courier of Ticino — laRegione with Farner Consulting / Farner Schweiz
  • White Claw Cool Wall — White Claw with Frank

Special Event

  • Arcelik Global Culture Launch - Inspire Sustainable Lives in Every Home — Arcelik Global
  • EY Sustainability Boardgame 2.0 — EY Austria
  • Grivalia Hospitality: The Revival of The Legendary “Olympos Naoussa” — Grivalia Hospitality With V+O Greece
  • The Sunken Bar — Carlsberg Sweden with BCW
  • World Innovation Summit for Health (WISH) 2022 — WISH with BLJ Worldwide


  • MAX Sessions — MAX Burgers with JMWGolin
  • McDonald's one's lovin' it — McDonald's with Ready10
  • MTN Nigerian Football — MTN Nigeria Communications
  • Thanks Mom — Helkama-Auto Oy with SEK
  • UBS Kids Cup: 7,000 children celebrated like real world stars — UBS with Yoveo / Farner Schweiz

Trade Show

  • Explain it with a heart... of augmented reality — AstraZeneca with BCW Spain
  • Smashing trade show stereotypes — Vetoquinol with Cirkle

Specialist Audience

Marketing to Men

  • Prostate cancer prevention - no more excuses! — Slovak Urological Society, Janssen with Seesame
  • Quest for authenticity and style — Philips with Omnicom PR Group NL in collaboration with Philips, OMD and Team Gullit

Marketing to Women

  • Cards For Open Hearts — Mars Czech Republic with MSL Czech Republic and Leo Burnett Prague
  • Gender Pain Gap — Nurofen with Golin
  • Leaks Happen — Elvie with Don't Cry Wolf
  • Move. Your. Skin — Venus with Hill+Knowlton Strategies
  • Pumps on Parade — Elvie with Don't Cry Wolf

Marketing to Youth

  • #SafeSpaceCar - A life saving change in the attitudes of young people’s traffic behaviour — Liikenneturva (The Finnish Road Safety Council) with SEK
  • 'CAN'riculum Vitae — TANGO with Cirkle
  • Mc'n'Roll - song that made Czech TikTok hungry for fresh burgers! — McDonald's Czech Republic with Leo Burnett Prague & MSL Czech Republic
  • Only Nans — OfCom with Zeno London
  • Remix Is The New Black — Fazer Confectionary with Kurio

Marketing to Seniors

  • Second Chance Shop — Loctite with W Communications
  • The Hornicultural Society — Relate with Ogilvy PR UK
  • Wiltshire Farm Foods: Spokesperson for Older People — Wiltshire Farm Foods

Industry sectors

Consumer Goods


  • CUPRA Unstoppable Impulse Event — CUPRA with La 5ª
  • El Prix — Norwegian Automobile Association (NAF) with Trigger Oslo
  • Electric holiday in Slovakia — Škoda Auto Slovensko with PR Clinic, Wiktor Leo Burnett, Socialists, PHD
  • Lime's Helmet Hair Salon — Lime with Words + Pixels
  • Protecting the future of independent garages & bodyshops — LKQ Euro Car Parts with Citypress

Fashion & Beauty

  • From Body Shaming to Body Love — Dove with LLYC
  • Guidelines for Positive Influence — Unilever with Narva Communications
  • Launch of Oral-B iO in Poland — Procter & Gamble with MSL Poland
  • Mind Race — ASICS with Golin
  • Pitch, Please — adidas with Hill+Knowlton Strategies

Food & Beverage

  • Empowering the employees with MyHR — Zagorka / Heineken with SiteMedia Consultancy
  • Getting the nation talking... in BSL — Cadbury Fingers with Tin Man
  • RoyalTEA — Alpro with Richmond & Towers
  • The Future is Methane Free — Upfield Hungary with Noguchi
  • You Can Feel Sicily — Heineken - Birra Messina with INC Istituto Nazionale per la comunicazione

Home & Furniture

  • Feel the Pepco values — Pepco with MJCC
  • Heritage Heroes — AkzoNobel with Cirkle
  • Jointly finding solutions to the climate crisis: Grohe making consumers' voices heard ahead of the COP26 climate conference — Grohe with MSLGroup Germany
  • Second Chance Shop — Loctite with W Communications

Consumer Products

  • CO2 Friendly Driving: simple steps empowering generations to take the wheel on traffic emissions — Neste with hasan & partners
  • Girls Can Achieve Anything — the Lego Group with Clue PR
  • Happy Birthday from Earth — Husqvarna with Prime Weber Shandwick
  • Noom: Savour the Season — Noom with Eulogy
  • Serving up Simplicity — Tiger Brands Eat Well Live Well with Razor - M&C Saatchi Group

Consumer Services


  • A Summer in the Upside Down — Netflix with MSL The Practice
  • BBNaija Season 7 — Multichoice Nigeria with BlackHouse Media (BHM)
  • Building bridges during the pandemic – “The 2021 Supercup Virtual Media Visit” — DFL Deutsche Fussball Liga with APCO Worldwide
  • Launching #Merky FC — adidas and #Merky Foundation with Hope&Glory
  • Real Housewives of Lagos — Showmax

Financial Services

  • Experiencing a truly epic summer in style, #WithAmex. — American Express with Eulogy
  • Financial Services - MTN Nigeria’s MoMo PSB — MTN Nigeria Communications
  • Getting Gen Z financially fit! — Experian with Brands2Life
  • Protect your money with FSCS — Financial Services Compensation Scheme with Hanover Communications
  • Visa How You Pay Matters: Fraudulese Campaign — Visa with Grayling Communications

Food Service

  • From strawberries to the 21st century farm: Introduction of new Farma Vraňany — Farma Vraňany with KnowComm
  • Greggs x Primark — Greggs with Hope&Glory
  • Stars of the future — Star Pubs & Bars with Cirkle
  • VAT reduction for the gastronomic sector — Slovak Malt and Breweries Association with PA Matters
  • Wendy’s Goes Punk for Camden — Wendy's with VMLY&R, Spark Foundry, and BCW


  • Community Days 2022 — Tesco Stores SR with PR agency Like, Bratislava
  • Elton John Collab — Marmite with W Communications
  • My Reading Journey — Aldi with BCW
  • Sixty60 Swindler — Checkers Sixty60 with Retroviral
  • Tickit, a first-of-its-kind loyalty programme offering effortless instant rewards — Dubai Holding with APCO Worldwide

Travel & Tourism

  • easyJet makes Dutch ticket tax more sustainable and fair — easyJet with Omnicom PR Group NL
  • Limitless skies — Visit Norway with Trigger Oslo
  • Outhorse Your Email — Visit Iceland with M&C Saatchi Talk
  • Trading places — Onyria Quinta da Marinha Hotel with Corpcom
  • Work From Anywhere — Hostelworld with Brands2Life


Energy and Natural Resources

  • #betweenUs — CEZ Group in Romania with Rogalski Damaschin Public Relations
  • Battle Against Littering: behavioral research cleans Slovak towns and cities  — ENVI-PAK with Seesame
  • Green Means Go — E.ON with MHP Group
  • The Beyond Fossils Platform — UPM with SEK
  • The Green Pub Guide — Heineken with Cirkle

Chemicals & Industrials

  • Stories of Succession — Yara International with Geelmuyden Kiese, with Copenhagen Film Company
  • The Penn Elcom Global Parcel Theft Report 2022 — Penn Elcom with Sharp Minds Communications
  • The Restoring Twenties — UPM with SEK

Professional Service Firms

  • Entertainment on Demand Q3 UK Streaming Market Results — Kantar with AxiCom
  • Guardians for life — TÜV SÜD with Ketchum, Flying Spoon
  • Make growth your opportunity! — Academic Work with HBI Helga Bailey
  • Sweco - Transforming Society Together — Sweco with Spotlight Communications
  • Urban pigeons for OOH advertising — JCDecaux with Next9 Communications

Real Estate & Construction

  • Winner: Polish Cities of the Future 2050 — Saint-Gobain Group with Icon Strategies

Transportation & Logistics

  • Second Life Container — DP World with Edelman
  • Secret Life of Quarries — Caterpillar with Weber Shandwick
  • The state of trade — Flexport with AxiCom


Consumer Electronics

  • Circular — HMD Global with AxiCom
  • Hotpoint/Indesit Press Office 2022 — Whirlpool with AxiCom
  • Jabra’s TikTok Takeover With TEAM LEWIS — Jabra with Team Lewis
  • We Are All Gamers — HyperX with Pram Consulting
  • Work for Humankind — Lenovo with Zeno London

Technology: Hardware

  • Freedom of Router Choice! — AVM with Progress Communications
  • From Data Paradox to Data Paradise — Dell Technologies with Weber Shandwick
  • It’s Keyvolution, Baby! – Owning the industry-disrupting evolution of the mechanical key — Abloy with SEK
  • Story of a Talent Factory — ABB Finland with SEK
  • Supercharge Intel — Intel with WE Communications

Technology: Software & Services

  • Authenticity And a Generous Offer as a Distinguishing Factor in the Competitive IT Recruitment Field — Nitor with Netprofile Finland
  • Blank Canvas: A Campaign To Give Young Prison Leavers a Fresh Start — LinkedIn with Fight or Flight
  • Boomerang employees: a French fragrance for an American multinational — UKG with AxiCom
  • Leapfrogging the world's richest man — Extrahop with Positive
  • Life on the Frontline — Workplace from Meta with Harvard


  • Digitalise Your Class! — Magyar Telekom with Uniomedia Communications
  • EE gives Dennis Menace his first smartphone — EE with Pitch Marketing Group
  • Hungarian scientists on the Moon — Yettel (formerly Telenor Hungary) with Noguchi
  • Our Song — T-Mobile with Bijl PR
  • Vodacom Africa.Connected - Working together towards an inclusive, digital future — Vodacom with WE Communications


  • #CyberflashingIsFlashing — Bumble with Hope&Glory and Broadcast Revolution
  • A Summer of Preloved Tales — Jófogás with Lounge Group
  • Inspiring millions of (grand)parents to give secondhand toys — Marktplaats with Bijl PR, Happiness-Brussels & Higuita, Mediacom and Maxlead
  • Sixty60 Swindler — Checkers Sixty60 with Retroviral
  • Times are changing, scams are changing too — FACILE.IT with INC Istituto Nazionale per la comunicazione


Consumer Health

  • #Spin4UrSkin — Bayer Bepanthen with Hill+Knowlton Strategies MENA
  • Boehringer ingelheim and lilly documentary: diabetes awareness campaign — Boehringer Ingelheim with Team Lewis
  • Inclusivity Table — Haleon with Edelman
  • Launching a game-changing digital destination for cosmetic treatments — Selfologi with ASDA'A BCW
  • The Period Act — Kiwi with Trigger Oslo

Healthcare Providers

  • #DontMissYourVaccine — NHS South East London Integrated Care System with Lynn
  • Everyone is Welcome — Kena Health with Razor - M&C Saatchi Group
  • The kids are(n't) alright — Virgin Active with Razor - M&C Saatchi Group
  • Women Are Complaining — Nimoklinikken with Geelmuyden Kiese

Medical Technology

  • Dexcom’s No Pricks Parlour — Dexcom with Allison+Partners
  • Preventing Surgical Fires: Do You Smell Burning? — Becton Dickinson (BD) with APCO Worldwide
  • Toilet stories (Historias de baño) — Medtronic with BCW Spain
  • Unpacking Visual Impairment — Aunt Bessie's with Cirkle
  • Unveiling Etteplan’s Unique Expertise in Health Technology with Ambitious Content Marketing — Etteplan with Netprofile Finland

Pharmaceutical: RX

  • #SprichÜberAdipositas (#TalkAboutObesity) — Novo Nordisk with BCW
  • Back from Depression — Janssen Poland with Hill+Knowlton Strategies Poland
  • Fattore J — Janssen Italia - Johnson&Johnson with MSL Italia
  • Shine a Light on XLH — Kyowa Kirin with Porter Novelli
  • “Vercajk V Cajku” (in Czech language it is play on words, which means “Are your tools in the right box?” — Men Against Cancer Foundation and Janssen-Cilag Czech Republic with Insighters



  • #PostContentFightPutin — Ukraine Communications Support Network with Lynn
  • A Giant Step: The Launch of the 1st Women's Professional Football League in Spain — La Liga F with Apple Tree
  • Dictator of Sweden — Civil Rights Defenders with Prime Weber Shandwick
  • "No és culpa meva" — Obertament with Canela
  • SE Donates — Anthony Nolan with W Communications

Educational and Cultural Institutions

  • Involving thousands of citizens of Rotterdam by giving them a voice in the renewal of their Library — Gemeente Rotterdam/Municipality of Rotterdam with Bijl PR
  • O Holy Night 2021 — The Church of Norway with Geelmuyden Kiese
  • Our Art — The National Museum for Art, Design and Architecture with Trigger Oslo
  • Plasticwork — Keep Sweden Tidy & National Museum of Science & Technology with BCW
  • The Forthlin Sessions: getting music back to the birthplace of the Beatles — The National Trust with Shook

Government Agencies

  • Mission: The Green Deal — European Parliament Liaison Office in Lithuania with Fabula Rud Pedersen Group
  • Positioning the UAE’s Comprehensive Economic Partnership Agreements (CEPA) — UAE’s Ministry of Economy with APCO Worldwide
  • „Speaking up is golden“, launch brand awareness campaign — Whistleblowers Protection Office with Seesame, Mannschaft
  • Springfulness — Visit Norway with Trigger Oslo
  • The Inaugural Arabian Leopard Day — The Royal Commission for AlUla (RCU) with Hill+Knowlton Strategies

Not-For-Profit Organizations

  • #22WeekWait — Deutsche DepressionsLiga with Weber Shandwick
  • Comunidad Por Talento Joven — Once with LLYC
  • Helpful - Information platform for Ukrainian refugees — SRK (Swiss Red Cross) with Rod / Farner Schweiz
  • Let’s Talk About Menstruation — Care Norway with PR-operatørene
  • Mangrove Garden — Grow2Know with W Communications