SABRE Awards EMEA 2018 Winners | Holmes Report

2018 SABRE Awards EMEA Winners

View the winning summaries here


#toocoolforplastics—Iceland with Weber Shandwick


Company of The Year                  

Project Horizon: One of the Biggest Mergers in the Region, Delivered Successfully—Mubadala Investments Company - Group Communications                        

CEO of the Year              

CEO of the Year - Frans van Houten—Royal Philips

Blood Normal—Libresse with Ketchum and Myriad PR

Reputation Management                        
Project Horizon: One of the Biggest Mergers in the Region, Delivered Successfully—Mubadala Investments Company - Group Communications

Research and Planning              
EY Brand Marketing Research – Finding the Audience for the Digitisation Debate—EY with Commetric

Measurement and Evaluation                
Life Uncensored—Pfizer with Oglivy South Africa



Siemens AirDrop—Siemens South Africa with Atmosphere Communications together with the King James Group Companies (King James the Second, King James Digital and King James Digital Media)

The Balkans

The Magic Chair—Magic Makers with Jazz Communication and Rogalski Damaschin PR

The Baltic

A Public Initiative "Freedom to Rock'n'Roll"—Festivaliu aljansas with Fabula Hill+Knowlton Strategies


Pact for Life—Pfizer with Ogilvy and Social.Lab

Are You Chris? A Disease Awareness Campaign in Hepatitis C—Gilead Sciences Europe Ltd with Cohn & Wolfe and Medizin und Markt

Central Eastern Europe
Blazing the Trail (Razíme Cestu)—LMC with AC&C Public Relations


Repair Days—Carglass with Wellcom


UNEXPECTED OPENING—Unibail-Rodamco (Glòries Shopping Mall) with DICOM EVENTS

Chat Yourself Italia—Longeva with Burson-Marsteller Italy

The Middle East

SYFY - No End House for Middle East—Channel Zero, SYFY with Edelman Middle East

Check Your Balls—Young Cancer / Ung Cancer with Cohn & Wolfe

Russia and the CIS
Beyond the Capitals—Google Russia with Ketchum Moscow


Talking Paintings—Turk Telekom

United Kingdom and Ireland (Small Budget)
Brie-once—East Village E20 with Hope&Glory

United Kingdom and Ireland (Mid Budget)

Is It a Plane? Is It a Train? The Launch of Lintenair—Trainline with Red Consultancy

United Kingdom and Ireland (Large Budget)
A Smart Strategy for a Smart Crossing—Direct Line with Mischief PR

Multi-Country Programme
Hidden Treasures of Creativity—Adobe with Golin

Global Programme

ReConnect: The World’s Biggest Recruitment Programme for Career-Break Women—Vodafone Group


Kaan’s Stream Store - The World’s First Livestream Store—ABN AMRO with NewsLab, Buutvrij and UM

Consumer Marketing (Existing Product)
MAIA for ADT—ADT with Unity

Consumer Marketing (New Product)
Sound So Loud You Can See It—Sony with Hope&Glory

Integrated Marketing
F*ck like a Finn—RFSU with Miltton

Institutional Image
Scammer Nanas—Get Safe Online with Unity 

Employee Communications
The Polar Race—Hennig-Olsen Is with Nucleus AS

Employer Branding
Serve Your Country—McDonald’s Sweden with Prime Weber Shandwick and Nord DDB

Executive Communications
Taking a Stand for Globalization: An Outreach Campaign During Germany's G20 Presidency—Deutsche Post DHL Group

Capital Markets Communications
“Reaching the Point of No Return” – A Shareholder Activism Campaign—Franklin Templeton Investment Management Ltd – Fondul Proprietatea with GOLIN

Cause-Related Marketing
The Coffee Line—Shell with Hill+Knowlton Strategies

Community Relations
Don't Tell Martti—Crisis Management Initiative (CMI) with Miltton, Miltton Creative and Cocoa Mediaproductions

Corporate Social Responsibility
Our Freedom Is (Still) Not Granted—O2 Czech Republic and O2 Slovakia with Triad Advertising (SVK), Seesame (SVK) and FleishmanHillard (CZ)

Public Education
SERIOUS PLAY: LEARNING CODING AT SCHOOL—Clementoni with Omnicom Public Relations Group, Italy/Ketchum

Crisis Management
Slaughterhouse Becomes Open House: From Horror Story to Role Model—DEBRA GROUP with Whyte

Issues Management
Fighting the #1 Fake News Story in The Netherlands—Recybem B.V. with Hill+Knowlton Strategies

Public Affairs
GIrls in STEM—Microsoft Europe with Creation

Corporate Media Relations
ATM Gold—Barclays with Hope&Glory

Product Media Relations (Consumer Media)
ManFran—Virgin Atlantic with Weber Shandwick

Product Media Relations (Trade Media)
Global Launch of the IKEA Place App—IKEA with Allison Partners

Digital Campaign

Social Media/Social Networking Campaign
Nimue 12 Week Challenge #NoMakeUpBride—Nimue with Ogilvy South Africa

Influencer Marketing
Cyberbullying: Not Okay—The Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) with Geelmuyden Kiese, Sande Fredin,and Hinda Fahre.

Branded Journalism
Yours, Mrs Claus—ActionAid with Unity

Word of Mouth
#EtsyForYou—Etsy with Alfred

Guerrilla Marketing
The Refugee Walk— Vluchtelingenwerk Vlaanderen with LVTPR

Publicity Stunt
BK LOVING "IT"—BURGER KING Deutschland GmbH with Emanate GmbH, Grabarz & Partner

Special Event
Biased Sports Commentators—Oddset with Jung Relations / DDB

AIB Backing Club & County #TheToughest—AIB with Wilson Hartnell

Trade Show
The Impossible Signing Sessions— with LEWIS Global Communications and DDB

Marketing to Men
L’Eau de Chris—CALM & TOPMAN with W

Marketing to Women
Offer Strength—Pantene (P&G) with Graffiti PR, part of MMK+

Marketing to Youth
Duracell: Big Battery Hunt—Duracell with Hill+Knowlton Strategies

Multicultural Marketing
One Book for Peace—Inter-Religious Council in Bosnia and Herzegovina


Ford KSA: Women in the Driving Seat—Ford Middle East with ASDA’A Burson-Marsteller

Fashion and Beauty
Borotalco’s Stop the Stink Hotline—Bolton Austria / Borotalco with Ketchum Publico

Food and Beverage
Fazer Cricket Bread – Building Innovative Bakery Brand—Fazer Bakery with SEK and Dagmar

Home and Furniture
Game of Throws—IKEA with Hope&Glory

Consumer Products
Lynx: Giving British Masculinity a New Voice—Lynx with W

Second Life for Stadium Seats Amsterdam ArenA—Amsterdam ArenA with Leene Communicatie

Financial Services
Challenging Your Appetite for Risk with the Launch of 'Click & Investaurant'—Investec with Frank PR

Food Service
KFC Battle—KFC with Orta CG

#toocoolforplastics—Iceland with Weber Shandwick

Travel and Tourism
The Year of Nice—Monarch with Tin Man

Energy and Natural Resources
Finlandia by Forest Machines—Neste and Ponsse with Kurio

Chemicals and Industrials
#catchcurious for Merck— Merck with fischerAppelt

Professional Service Firms
Henkel Recipe: How to Become the Best Employer—Henkel Slovensko with Seesame Communication Experts

Real Estate and Construction
Aliseda Inmobiliaria: How Kids Imagine the House of the Future—Aliseda Inmobiliaria with LLORENTE & CUENCA

Transportation and Logistics
Khalifa bin Salman Port—APM Terminals with Memac Ogilvy 

Consumer Electronics
Sound So Loud You Can See It—Sony with Hope&Glory

Technology: Hardware
Surface AntyLuwr—Microsoft Poland with dfusion communication

Technology: Software and Services
The Data Dollar Store—Kaspersky Lab with Radley Yeldar

Our Freedom Is (Still) Not Granted—O2 Czech Republic, O2 Slovakia with Triad Advertising (SVK), Seesame (SVK) and FleishmanHillard (CZ)

Web-Based Business
The Psychology of Scamming—Gumtree with Red Consultancy

Animal Care
Animal Heroes of Norway—Agria Dyreforsikring with Gambit Hill+Knowlton Strategies

Consumer Health
THEY WOULD STAY ALIVE Dead Poets Society Reloaded—Hungarian National Association of Pensioners with DeepInsight Creative Agency

Healthcare Providers
Pooh – The Bionic Cat—Central Vet Clinic, Sofia, Bulgaria with SiteMedia Consultancy Bulgaria

Medical Technology
Cutting through the Silence on World Hearing Day—MED-EL with Porter Novelli London

Pharmaceutical: RX
“J’ose contre la fibrose!” (“I dare against fibrosis” )—Roche France with dna Switzerland

#ISeeMore—The Institution of Engineering and Technology with Tin Man

Educational and Cultural Institutions
Postcards from the Past: A Story of the People Who Conquered Time and Space—The Museum of Cosmonautics

Government Agencies

Not-For-Profit Organizations
#SmallTalkSavesLives - Sarah's Story—Samaritans and Network Rail with Pegasus and Progress Films