2023 IN2 SABRE Awards Winners

The IN2 SABRE Awards winners will be presented during the PRovokeEMEA Summit at Gesellschaftshaus Palmengarten in Frankfurt, Germany on March 23.

Tickets are available here.

Experiential Marketing

Live Events
Winner:

• Patient's Parliament — Novartis with Narva Communications

Certificates of Excellence

• Misfits 2.0 Anti-Prom — Spotify with Spotify with Hill+Knowlton Strategies, The In, and The Digital Fairy
• One Genmab Company Event 2022: Stronger Together — Genmab with Ashfield Event Experiences
  
• The KSA Pavilion’s Chief Storyteller — The KSA Government’s Ministry of Culture with APCO Worldwide
• The Sunken Bar — Carlsberg Sweden with BCW

Online/Virtual Events
Winner:

• Fortune favors the brave – MuniFin’s path to public finance thought leader — MuniFin (Municipality Finance Plc) with SEK

Certificates of Excellence

• Hackhaton Hack to the Future — VakıfBank

Digital Promo & Activation
Winner:

• Dream the Ocean Clean — OceanCare with Farner Consulting / Farner Schweiz

Certificates of Excellence

• Everyday Adventures — Honda with Hill+Knowlton Strategies
• New definition of love — Absolut (Pernod Ricard) with PR Clinic, JANDL
• Protect your money with FSCS — Financial Services Compensation Scheme with Hanover Communications
• SE Donates — Anthony Nolan

Earned Media

Digital/Print Media: General, Consumer and Lifestyle Media
Winner:

• The Last Photo — Campaign Against Living Miserably with Hope&Glory and adam&eveDDB

Certificates of Excellence

• From strawberries to the 21st century farm: Introduction of new Farma Vraňany — Farma Vraňany with KnowComm
• Move. Your. Skin — Venus with Hill+Knowlton Strategies
• The Big Rewild — innocent
  
• The Out-of-this-World Football Game — Mastercard with Weber Shandwick MENAT, FP7 and Markettiers

Digital/Print Media: Business/Trade Media
Winner:

• Europe's Energy Future — Wärtsilä Energy with Kurio & Greenhouse Communications

Certificates of Excellence

• Huawei Startup Challenge — Huawei with MSL Poland
• “In the fast lane with data driven PR” - How a smart young logistics firm more than doubles visibility in the German business press in one year — Flexport with AxiCom
• Perfectly Positioning Graphcore to Punch Above its Weight — Graphcore with The Hoffman Agency, Europe
• Xydus taps the zeitgeist — Xydus with Positive

Broadcast Media
Winner:

• Allianz Direct: The Bolt Battles — Allianz Direct with Team Lewis

Certificates of Excellence

• NATO Innovation Podcast — NATO Act with Agenda
• Road to F1 — Roman Biliński with MSL Poland

Earned Media with Influencers + Communities
Winner:

• Be You. Period — Lil-Lets with Retroviral

Certificates of Excellence

• Eres gamer y no lo sabes — Multiópticas with LLYC
• Getting Gen Z financially fit! — Experian with Brands2Life
• In Spain Kevin Bacon is a Burger — Goiko with Apple Tree

Persuasive Content
Winner:

• No to Normal — Unilever with Daniel J Edelman

Certificates of Excellence

• Don't Cancel The Cow — Arla with Hill+Knowlton Strategies
• Inclusivity Table — Haleon with Edelman
  
• The kids are(n't) alright — Virgin Active with Razor - M&C Saatchi Group
• United By Our Purpose — Sanofi with Satellite My Love and FutureBrand

Sponsored & Paid Media

Paid Influencer Programs + Endorsements
Winner:

• One Size Doesn't Fit Them All — Durex DLG with MSL The Practice

Certificates of Excellence

• I Don’t Have Dandruff — Head & Shoulders with Ketchum UK with Saatchi, Publicis
• Insomnia: The Drop Off — OTO CBD with The Romans
  
• Re:Suede - A Puma experiment in biodegradability — Puma with MSLGroup Germany
• RoyalTEA — Alpro with Richmond & Towers

Product Placement (Entertainment Vehicle)
Winner:

• Remix Is The New Black — Fazer Confectionary with Kurio

Certificates of Excellence

• Gulder Ultimate Search (GUS) — Nigerian Breweries
• Quest for authenticity and style — Philips with Omnicom PR Group NL in collaboration with Philips, OMD and Team Gullit
  

Digital Marketing/Advertising
Winner:

• #SafeSpaceCar - A life saving change in the attitudes of young people’s traffic behaviour — Liikenneturva (The Finnish Road Safety Council) with SEKrio

Certificates of Excellence

• #SprichÜberAdipositas (#TalkAboutObesity) — Novo Nordisk with BCW
• Don't Expect Too Much From A Waffle — The Norwegian Labour Inspection Authority with Geelmuyden Kiese

Social Media & Community Management

Social Video
Winner:

• Have a Word — Mayor of London with Ogilvy PR UK

Certificates of Excellence

• 50th Anniversary of UNO — Mattel with Monet Associés
• Because life needs more time, we offer all our jobs starting from 60%. — Swiss Federal Railways with Farner Consulting / Farner Schweiz
• Changemakers: Going Global — LinkedIn with Brands2Life
• Grimaces Resulted in International Honors for FIFA 22 — Electronic Arts with PR-operatørene
• The Most Boring Room Ever — The Lego Foundation with Ketchum UK

Social Photos
Winner:

• The Block of Untold Stories — Dr.Max Group with Ogilvy Romania

Social Publishing / Blogs
Winner:

• People Make Places: C-Suite LinkedIn to build brand and reputation — ISS A/S with Fourtold

Crowdsourcing & Co-creating
Winner:

• "Can't do it? Yes, you can!" The heatpump challenge — Vaillant Germany with Ketchum / Nonsquare / Schellhorn PR / Martin Marketing

Certificates of Excellence

• Launch of Ronny football mascot — Penny with MSL The Practice
• Wrapped In Kindness: gift-wrap that helped keep refugees warm — UK for UNHCR with Shook

Owned Media

Mobile Apps
Winner:

• Sixty60 Swindler — Checkers Sixty60 with Retroviral

Certificates of Excellence

• Tickit, a first-of-its-kind loyalty programme offering effortless instant rewards — Dubai Holding with APCO Worldwide

Digital Publishing
Winner:

• The Period Act — KIWI with Trigger Oslo

Certificates of Excellence

• Dream the Ocean Clean — OceanCare with Farner Consulting / Farner Schweiz
• Serving up Simplicity — Tiger Brands Eat Well Live Well with Razor - M&C Saatchi Group
• The Green Pub Guide — Heineken with Cirkle
• The kids are(n't) alright — Virgin Active with Razor - M&C Saatchi Group
  

CSR, ESG and DEI Reporting
Winner:

• Vodacom Africa.connected: Making Sense of Social Progress — Vodacom with WE Communications South Africa

Certificates of Excellence

• Appetite for Action – Creating Resilient Supply Chains — Sodexo with Brands2Life
• The Beyond Fossils Platform — UPM with SEK
  

Annual Report
Winner:

• Union for the Mediterranean Annual Report 2021 — Union for the Mediterranean with Marco

Documentary Film and Video
Winner:

• Secret Life of Quarries — Caterpillar with Weber Shandwick

Certificates of Excellence

• Animal Welfare — FrieslandCampina with Vertov
• My Second First Time — MSD Sharp & Dohme with Edelman
  

Tools and Tactics

AI/Virtual Reality/Augmented Reality/Immersive Technology
Winner:

• Digitalise Your Class! — Magyar Telekom with Uniomedia Communications

Certificates of Excellence

• AWA — Magnum with Golin x Lola Mullenlowe
• Cupra Unstoppable Impulse Event — Cupra with La 5ª
  
• Unpacking Visual Impairment — Aunt Bessie's with Cirkle
• WWF Metaverse Operation #OCEANDETOX — WWF with MSLGroup Germany, Digital Pixelpark

Audio: Podcasts + Music
Winner:

• Love of Sound — Samsung with Trigger Oslo

Certificates of Excellence

• Mimecast Phishy Business — Mimecast with Harvard
• NATO Innovation Podcast — NATO Act with Agenda

Gamification/User-Generated Contests
Winner:

• Dictator of Sweden — Civil Rights Defenders with Prime Weber Shandwick

Certificates of Excellence

• Fridge Night — Hellmanns
• Guardians for life — TÜV SÜD with Ketchum, Flying Spoon

Identity Branding
Winner:

• Beban Branding — Beban with Limefish Design

Certificates of Excellence

• Daikin: Communicating Daikin’s Sustainable HVAC Solutions to Millennials — Daikin with Team Lewis
• Valio Aimo – Forging a joint identity from two cultures — Valio with SEK

Illustrations + Photography
Winner:

• Dramatic Transformation — ASICS with Golin

Certificates of Excellence

• Everyone Needs an Auditor Once in a While — Revisorforeningen with Geelmuyden Kiese
• Limitless skies — Visit Norway with Trigger Oslo
• The Last Photo — Campaign Against Living Miserably with Hope&Glory and adam&eveDDB
• Wrapped In Kindness: gift-wrap that helped keep refugees warm — UK for UNHCR with Shook

Real-time Engagement (Crisis and Issues)
Winner:

• How AUTODOC rescued its employees in Ukraine — AUTODOC with MSLGroup Germany

Certificates of Excellence

• easyJet makes Dutch ticket tax more sustainable and fair — easyJet with Omnicom PR Group NL
  

Real-time Engagement (Newsjacking)
Winner:

• Pitch, Please — adidas with Hill+Knowlton Strategies

Certificates of Excellence

• Burger King and Nick Pope — Burger King with Coolr
• Cut food waste. Cut mortgage. — Matvett (the national food waste organisation in Norway) with Trigger Oslo, and Fenomen
• Leapfrogging the world's richest man — Extrahop with Positive
• Ping Identity - Everyday Creativity — Ping Identity with Harvard
  

PR in the Metaverse

Virtual Worlds
Winner:

• Shine a Light on XLH — Kyowa Kirin with Porter Novelli

Certificates of Excellence

• WWF Metaverse Operation #OCEANDETOX — WWF with MSLGroup Germany, Digital Pixelpark

Gaming in the Metaverse
Winner:

• Join The Police — The Lithuanian Police with Fabula Rud Pedersen Group

Certificates of Excellence

• Rebuilding History — Xbox with Edelman

NFTs
Winner:

• OKX Celebrates Historical Royal Moment With NFT Jubilee Coin — OKX with Team Lewis

Data and Analytics

Social Listening
Winner:

• Deliveroo Locals — Deliveroo with Coolr

Certificates of Excellence

• Comprehensive measurement of an international communication crisis | A Data Pro & Publicis Groupe Social Intelligence Center of Excellence — Publicis Groupe Social Intelligence Center of Excellence
  

Data in Campaign Planning and Development
Winner:

• #DontMissYourVaccine — NHS South East London Integrated Care System with Lynn

Certificates of Excellence

• Commetric and EY understanding brand positioning and opportunities in a post Covid digital transformation sector — EY with Commetric
• Proving the Value of Influencers — Duracell with Hill+Knowlton Strategies
• Stories of Succession — Yara International with Geelmuyden Kiese, with Copenhagen Film Company
• The Cost of Inequality — Fondation Des Femmes with Edelman

Behavioral Science
Winner:

• Battle Against Littering: behavioral research cleans Slovak towns and cities  — ENVI-PAK with Seesame

Certificates of Excellence

• #DontMissYourVaccine — NHS South East London Integrated Care System with Lynn
• #SafeSpaceCar - A life saving change in the attitudes of young people’s traffic behaviour — Liikenneturva (The Finnish Road Safety Council) with SEK
  

Original/Commissioned Research for PR
Winner:

• Spotlight on Depression: shedding light on the unseen pandemic in Central-Eastern Europe and the Baltics — Janssen with Seesame

Certificates of Excellence

• Field100 — Dr. Schär with Weber Shandwick
• Mind Race — ASICS with Golin
• Polish Cities of the Future 2050 — Saint-Gobain Group with Icon Strategies
  
• The Penn Elcom Global Parcel Theft Report 2022 — Penn Elcom with Sharp Minds Communications

Measurement and Post-Campaign Analysis
Winner:

• Commetric and Institute of Molecular and Clinical Ophthalmology Basel (IOB)- Communicating scientific breakthrough in times of global pandemic — Institute of Molecular and Clinical Ophthalmology Basel (IOB) with Commetric

Certificates of Excellence

• #DontMissYourVaccine — NHS South East London Integrated Care System with Lynn
  
• Hacked and Stolen - tackling the personal consequences of piracy — Creative Content UK with Tin Man
• Proving the Value of Influencers — Duracell with Hill+Knowlton Strategies
• The Most Inclusive Airline in the Skies — Virgin Atlantic with Tin Man

Campaign Awards

Platform Creation
Winner:

• Creating the National Databank — Virgin Media O2 with Hope&Glory, Missive, Broadcast Revolution

Certificates of Excellence

• A sustainable platform for the future — Heineken UK with Cirkle
• All Out by Samsung — Samsung Electronics Romania with MSL The Practice Leo Burnett, Starcom, Centrade Cheil
• Brightless — Gigantti with SEK
  
• Gender Pain Gap — Nurofen with Golin

Content Marketing Campaign
Winner:

• The Sign Dance — ENS - Italian National Deaf Association with Omnicom PR Group Italy, DLV BBDO

Certificates of Excellence

• Back from Depression — Janssen Poland with Hill+Knowlton Strategies Poland
• Plasticwork — Keep Sweden Tidy & National Museum of Science & Technology with BCW
• The Last Photo — Campaign Against Living Miserably with Hope&Glory and adam&eveDDB
• The Restoring Twenties — UPM with SEK
  

Storytelling
Winner:

• 2021 by George Orwell — Avast with The Romans

Certificates of Excellence

• Getting the nation talking... in BSL — Cadbury Fingers with Tin Man
• Girls Can Achieve Anything — the Lego Group with Clue PR
• My Reading Journey — Aldi with BCW
• The Last Mile — International Committee of the Red Cross with Weber Shandwick Switzerland

Combating Disinformation
Winner:

• #PostContentFightPutin — Ukraine Communications Support Network with Lynn

Certificates of Excellence

• #DontMissYourVaccine — NHS South East London Integrated Care System with Lynn
  
• Don't Cancel The Cow — Arla with Hill+Knowlton Strategies

Emerging Sector Campaign
Winner:

• Women Are Complaining — Nimoklinikken with Geelmuyden Kiese

Pro-Bono Campaign
Winner:

• #Mynameis - The Fuh-Net-Ic Filter — Race Equality Matters with Daniel J Edelman

Certificates of Excellence

• #22WeekWait — Deutsche DepressionsLiga with Weber Shandwick
  
• Grenfell Platinum Jubilee Street Party — Justice4Grenfell with Here Be Dragons
• Jobs for Ukrainian refugees: The launch of UA Talents — UA Talents with MSLGroup Germany
• Pride in London — Pride with BCW

Micro-Budget Campaign
Winner:

• EY Sustainability Boardgame 2.0 — EY Austria

Certificates of Excellence

• #CyberflashingIsFlashing — Bumble with Hope&Glory and Broadcast Revolution
• Elton John Collab — Marmite
  
• Let's Talk About Menstruation — Care Norway with PR-operatørene
• Lime's Helmet Hair Salon — Lime with Words Pixels

This Year’s Issue: Ukraine
Winners:

• Helpful - Information platform for Ukrainian refugees — SRK (Swiss Red Cross) with Rod / Farner Schweiz
• Project Light: bringing 54 Ukrainian orphans to safety — Magen David Adom UK with Ready10
• The centrepiece of the world stage “Russian War Crimes House” — Victor Pinchuk Foundation with Finn Partners

Agency Awards

PR Agency Employee Program
Winner:

• Overcoming the stigma of working in an agency environment and counteracting hustle culture. — Irvine Partners

Certificates of Excellence

• Lion's Dream — Publicis Groupe Romania with MSL The Practice (part of Publicis Groupe Romania)
  

PR Agency Citizenship
Winner:

• Eulogy #DoOneThing — Eulogy

PR Agency Marketing
Winner:

• UPN Agency Retreat — United Partners

Agency Thought Leadership

Winner:

• Charting a new course — 14th annual ASDA'A BCW Arab Youth Survey

Certificates of Excellence

• Agency Thought Leadership & Agency of the Future — BHM
  
• Twiplomacy — BCW

Agency of the Future
Winner:

• Agency of the Future — Forster Communications

Certificates of Excellence

• #DontMissYourVaccine — NHS South East London Integrated Care System with Lynn
• Netprofile re-invents itself for the future — Netprofile

Individual Awards

Creative Professional of the Year
Winner:

• Axel Bringel - Creative Professional of the Year — BCW

Innovator of the Year: Agency
Winner:

• Lubomir Alamanov, a PR Innovator — Lubomir Alamanov with SiteMedia Consultancy

Innovator of the Year: Brand
Winner:

• Innovator of the Year - Brand — Funso Aina