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Clients of Ogilvy Public Relations and Weber Shandwick took home five Gold SABRE trophies each and Norwegian public relations firm Trigger and its client Plan Norway won the Platinum SABRE for the best public relations campaign of 2015 for “Stop the Wedding,” which captured the attention of a nation to prevent the marriage of Norway’s first child bride—before revealing that the “wedding” was a hoax to raise awareness of the practice in developing markets.
“Stop the Wedding” beat out four other exceptional campaigns to take home top honors: the Always Like a Girl campaign from Procter & Gamble and MSLGroup, which sought to turn an old insult into a statement of empowerment; The Autocomplete Truth, from UN Women and Memac Ogilvy, which used Google’s autocomplete feature to spotlight global attitudes toward women; Speak Out Against Domestic Violence, a Bulgarian CSR campaign from Avon and All Channels Communications; and a public affairs initiative on behalf of Shale Gas Europe, led by FTI Consulting.
Among the agencies with multiple winners, Weber Shandwick and Ogilvy led the way (Swedish acquisition Prime contributed one of Weber’s five, while Middle Eastern operation Memac Ogily won three). Ketchum won four awards for its clients, while Burson-Marsteller, Edelman (including acqusitions Elan and Dabo), Trigger, and another Norwegian independent Geelmuyden Kiese picked up three each.
More than 650 PR professionals from Europe, the Middle East and Africa gathered at legendary London music venue The Roundhouse to celebrate the winners, selected from a record 2,400 entries to this year’s competition.
The Autocomplete Truth —UN Women with Memac Ogilvy Public Relations - Dubai
Speak Out Against Domestic Violence — Avon with All Channels Communication Group
Always Like A Girl — Procter & Gamble with MSLGroup UK
Shale Gas Europe — Shale Gas Europe with FTI Consulting
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