2020 EMEA IN2SABRE Award Winners
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In2 SABRE Awards Winners

Earned Media

Best in Digital/Print Consumer Media (Earned)
Winner:

  • The Glenlivet Capsule Collection — The Glenlivet with Pangolin
Certificates of Excellence:
  • Launching Samsung KX with a bang — Samsung with Ketchum UK
  • Looking for love with UK media — Plenty of Fish with Tin Man
  • Off the Beaten Track — Trainline with Hope&Glory
  • Spoiler WHOPPER® — BURGER KING Deutschland GmbH with Emanate GmbH (PR), Grabarz & Partner Werbeagentur GmbH (Creative), setup GmbH (Digital), Vizeum Deutschland GmbH (Media)

Best in Digital/Print B2B Media (Earned)
Winner:

  • Tudder: Tinder for Cows — Hectare Agritech with Octopus Group
Certificates of Excellence:
  • Lucozade Energy Watermelon & Strawberry Cooler: Building Retail Success — Lucozade Ribena Suntory with Hanover
  • Making the internet safe again — Sectigo with Positive
  • Smithwick's Red Socks — Smithwick's Ireland with Ogilvy Ireland
  • The reputation Unbabel tower — Unbabel with Corpcom

Best in Broadcast Media (Earned)
Winner:

  • New future for khanty people in Western Siberia — Lukoil with Orta Communications
Certificates of Excellence:
  • Biscocrema Product Launch —Barilla Pan Di Stelle with INC Istituto Nazionale per la Comunicazione
  • Boskalis – Unique Dry Docking of Gigantic Cruise Vessel — Royal Boskalis Westminster
  • FIFA 20: From Romania, to the world — EA Sports
  • Rent a Finn — Visit Finland with SEK

Best in Product Reviews (Earned)
Winner:

  • IKEA & Sonos present SYMFONISK — Coebergh Communicatie & PR
Certificates of Excellence:
  • ‘Finding’ the value in Tile — Tile with Kaizo
  • OPPO’s Winning Product Review Strategy — OPPO with ASDA’A BCW

Best Earned Media with Influencers + Communities
Winner:

  • Beyond the Screen — Facebook with Hope&Glory
Certificates of Excellence:
  • #forgetaboutage — 1+1 media
  • Joie de Vivre by L'Oréal Professionnel — L'Oréal Professionnel with LLYC
  • New future for khanty people in Western Siberia — Lukoil with Orta Communications

Best Persuasive Content
Winner:

  • DO: Black — Doconomy with Hill+Knowlton Strategies RBK Communication Making Waves
Certificates of Excellence:
  • #letsgodigital - An innovative take on stakeholder outreach — Pfizer Belgium with Whyte Corporate Affairs
  • A Unique Bond — Boehringer Ingelheim with Burson Cohn & Wolfe
  • Girls Can Be Engineers Too — Jaguar Land Rover for International Women in Engineering Day with W
  • Opportunity2030 — Standard Chartered with Man Bites Dog

Best Content Creation for Media Sites (Earned)
Winner:

  • Father's Day — Gillette with Hill+Knowlton Strategies

Certificates of Excellence:

  • Green Power of Neversea — CEZ Group in Romania with Rogalski Damaschin
  • Keeping long-distance love alive — Megabus with Tin Man
  • More than Afrobeats! — Universal Music Group Nigeria with Brands we Love Agency
  • The Sound of Drowning — Trygg-Hansa with BCW

Sponsored & Paid Media

Best Content Creation for Media Sites (Paid)
Winner:

  • How Equinor will face the climate challenges – easily Explained — Equinor with Schibsted Partnerstudio, IUM, TRY
Certificates of Excellence:
  • 100 Romanians — Lidl Romania with Golin/Kubis/Wopa
  • The Macallan Conversations — The Macallan with Citizen Relations UK

Best Influencer Programs + Endorsements (Paid)
Winner:

  • Lag din egen lunsjreklame / Make Your Own Lunch-Commercial — The Norwegian Public Interest Organizations for Farmers
Certificates of Excellence:
  • Always Manifest of Self-Confidence — P&G with FleishmanHillard Vanguard
  • Confessions and Irritations — P&G - Gillette Romania with Graffiti Public Relations, Mediacom, Leo Burnett
  • Mein AUTOgramm (My AUTOgraph) — auto-schweiz - Association of Official Automobile Importers with Farner Consulting AG
  • The transition from a traditional product manufacturer into a service-oriented solution provider — ABLOY with SEK

Best Media Partnership
Winner:

  • Turning the internet purple — Follicular Lymphoma Foundation with Coolr
Certificates of Excellence:
  • Best Media Partnership - Iberdrola — Iberdrola with Headland Consultancy

Best in Digital Marketing/Advertising
Winner:

  • Blood stem cell donation campaign — Blutspende SRK Schweiz with Farner Consulting AG
Certificates of Excellence:
  • Get a new career — Academy with Nucleus
  • Getting Some? Get Tested — Hologic with 3 Monkeys Zeno
  • The Banknote Concert — Samsung Electronics Romania with MSL The Practice | Leo Burnett Bucharest
  • Viber: Saving Siberian Tiger — Viber with FleishmanHillard Vanguard

Social Media & Community Management

Best Use of Integrated Social Media
Winner:

  • Dear Condom II — RFSU AB with House of Radon
Certificates of Excellence:
  • #TheREALCheekyNandos — World Animal Protection with Alfred
  • Be Ready, Whenever You’re Ready — Gedeon Richter with Biosector 2, a Syneos Health® Company
  • Engaging a cult-like following on social — Strongbow with Coolr
  • Writer on demand — NLB with Nucleus

Best Use of Social Networks
Winner:

  • The Vagina Emoji — Twitter with The Romans
Certificates of Excellence:
  • Darkness is coming — Trygg Trafikk with Nucleus
  • Driving downloads for My McDonald's App — McDonald's UK with Red Consultancy
  • The Masked Singer - Bulgaria — NOVA Broadcasting Group with Intelday Solutions
  • Turning true heroes into movie heroes — University Hospital of Freiburg with Ketchum Pleon

Best Use of Video Networks
Winner:

  • Project Stratos — Samsung Electronics Romania with MSL The Practice | Viral Studios
Certificates of Excellence:
  • Always Manifest of Self-Confidence — P&G with FleishmanHillard Vanguard
  • Darkness is coming — Trygg Trafikk with Nucleus
  • Do The Belt Check — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus
  • Money Bistro — Raiffeisen Bank with Rogalski Damaschin Public Relations

Best Use of Photo Networks
Winner:

  • The Unluckiest Traveller: #rsatravelphotofails — RSA with Edelman, Middle East
Certificates of Excellence:
  • #MoreThanJustPink — TLC (Media Alliance) with Win2Win Communications

Best Use of Blogs
Winner:

  • Fountain of Goodness — Nornickel with Orta Communications
Certificates of Excellence:
  • Sony Alpha Universe 2019 — Sony with Hope&Glory

Best in Crowdsourcing & Co-Creating
Winner:

  • No Country For Canyons — Neste with Kurio
Certificates of Excellence:
  • Provoking the Kickstarter community to crowdfund $1m in record time — Snapmaker with Dynamo
  • The Future Viewpoint — Urban Future Global Conference with Nucleus
  • The IoT Connectivity Tree — Thales with Brands2Life
  • Vaccinate for Life — GSK Vaccines with Hill+Knowlton Strategies

Best in Real-Time Engagement
Winner:

  • Viber: Saving Siberian Tiger — Viber with FleishmanHillard Vanguard
Certificates of Excellence:
  • Interated Communication for Global Scenarios - BCW takes on "The European House-Ambrosetti" Forum — The European House - Ambrosetti
  • Putting milkshakes on the National agenda — Burger King with Coolr

Best Meme/Viral Campaign
Winner:

  • Putting milkshakes on the National agenda — Burger King with Coolr
Certificates of Excellence:
  • Memes against eye injuries — Danish Safety Authority with Holm Kommunikation

  • The Christmas Gospel 2019 — Church of Norway with Geelmuyden Kiese

  • The World Piece — momondo with &Co

  • Viber: Saving Siberian Tiger — Viber with FleishmanHillard Vanguard

Best Use of Gamification/User-Generated Contests
Winner:

  • The All-Russian Initiative 'Vote For Your Skating Rink!' — NIVEA with Pro-Vision Communications

Brand Content & Creativity

Best in Brand Narratives
Winner:

  • Eternal Run — ASICS with Edelman UK
Certificates of Excellence:
  • A Unique Bond — Boehringer Ingelheim with Burson Cohn & Wolfe

  • The Edible Country — Visit Sweden with Prime Weber Shandwick
  • The Glenlivet Capsule Collection — The Glenlivet with Pangolin
  • The Power of Hair — Pantene with House of Radon

Best in Digital Brand Platforms
Winner:

  • The Banknote Concert — Samsung Electronics Romania with MSL The Practice | Leo Burnett Bucharest

Certificates of Excellence:

  • #Ideas Powered website: ideaspowered.eu — EUIPO with Marco de Comunicacion
  • Bosch Families — Group BOSCH
  • Reimagine Neuroscience — Novartis with LLYC
  • ShareThyme — Red Badger with Fanclub PR & 10x

Best in Brand Film/Video
Winner:

  • The moment of truth — Neste with Miltton, Cocoa & Vizeum
Certificates of Excellence:
  • Darkness is coming — Trygg Trafikk with Nucleus
  • Dear Condom II — RFSU AB with House of Radon
  • Pillow Fight Club — Premier Inn with Golin
  • Sony Alpha Universe 2019 — Sony with Hope&Glory

Best in Brand Animation
Winner:

  • Sounds of Home — HSBC with Edelman, UK
Certificates of Excellence:
  • Standing still for 7 more years: raising awareness about the forgotten patients — Roche with Grayling

Best Use of Illustrations + Photography
Winner:

  • Nobody Left Outside (NLO) — MSD with Interel Consultancy

Certificates of Excellence:

  • Dream Big — Caledonian Sleeper with Weber Shandwick Scotland
  • Sony Alpha Universe 2019 — Sony with Hope&Glory
  • The Art of Detection — Roche with Edelman, UK
  • Turning true heroes into movie heroes — University Hospital of Freiburg with Ketchum Pleon

Best in Audio: Podcasts + Music
Winner:

  • Monster Under The Bed podcast series — European Investment Bank
Certificates of Excellence:
  • More Than a Number — The Institute of Chartered Accountants in England and Wales (ICAEW) with MSL (corporate and strategic lead) & markettiers (production and promotion)
  • Norway's Sexy Beats — Sonos with PR-operatørene
  • Refuse To Snooze — Eve Sleep with The Romans
  • The Case Files Podcast — Slater and Gordon with markettiers

Best in Identity Branding
Winner:

  • The Recycled Logo — Deep RiverRock with Edelman, Ireland
Certificates of Excellence:
  • Anticipate. Embrace disruption — LLYC with LLYC
  • Dream Big — Caledonian Sleeper with Weber ShandwickScotland
  • Future in your hands — TÜV SÜD Global Employer Brand with Edelman, Berlin
  • The transition from a traditional product manufacturer into a service-oriented solution provider — ABLOY with SEK

Best in Social Good + Public Service
Winner:

  • Coca-Cola Joined the fast — Coca-Cola Norway with Trigger
Certificates of Excellence:
  • Camden Town: Poured with a Purpose — Camden Town Brewery with W

  • Drag Cleans —Method with The Romans

  • New future for khanty people in Western Siberia — Lukoil with Orta Communications

  • The Sound of Drowning — Trygg-Hansa with BCW

Analytics + Insights

Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting
Winner:

  • National Index of Anxieties. New Tool for Public Opinion & Sentiment Monitoring — CROS
Certificates of Excellence:
  • 1+1 media — 1+1 media 
  • Arizona State University in association with Al Ghurair — ASU with Edelman, Middle East
  • Nesquik — Nestle with Ogilvy Istanbul
  • Standing still for 7 more years: raising awareness about the forgotten patients — Roche with Grayling

Best Use of Original/Commissioned Research for PR
Winner:

  • Edelman Intelligence for Mylan Saugella: Break the Taboo Campaign — Mylan (Saugella)
Certificates of Excellence:
  • At the Limit — FIFPro with BCW Brussels
  • Levelling the playing field in the taxi market — FREE NOW with Grayling Poland
  • The Cost of Bad Mental Health — Janssen Slovakia with Seesame

Best in Measurement, Post-Campaign Analysis
Winner:

  • A Unique Bond — Boehringer Ingelheim with Burson Cohn & Wolfe
Certificates of Excellence:
  • Climbing the Summit — Decathlon with PR Agency One
  • Commetric and a pharma client: quarterly financial results media analysis a partnership approach — Commetric and a Pharma Client with Commetric
  • Do The Belt Check — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus
  • Navigator 2019 — HSBC with FTI Consulting, Grey, PHD, Editions, Kantar, Hogarth and Creative Conduct

Best in Marketing Technology
Winner:

  • ComVix – a media analytics platform for real-time measurement and management of corporate reputation — Commetric
Certificates of Excellence:
  • PXN - Tech for PR and Partners — PXN with Indigo Pearl

Silver SABRE Awards

PR Agency Employee Program
Winner:

  • Pop Up Agency — Ketchum Pleon GmbH

PR Agency Citizenship
Winner:

  • Not on our watch! Time to STOP social media abuse with AI — SomeBuddy with Netprofile
Certificates of Excellence:
  • ‘A Call for Reform’ - The 11th Annual ASDA’A BCW Arab Youth Survey 2019 — ASDA'A BCW
  • Ketchum: Being a Force for Good for each other and the wider world — Ketchum UK
  • Our Global Day of Giving: Zeno Gives Back — Zeno Group
  • WX: Removing the Social Mobility Barriers for a Career in PR — W

PR Agency Marketing
Winner:

  • National Index of Anxieties. New Tool for Public Opinion & Sentiment Monitoring — CROS

Certificates of Excellence:

  • MSL The Practice introduces the Healthcare Division — MSL The Practice

Thought Leadership in PR
Winner:

  • FTI Consulting Resilience Barometer 2019 — FTI Consulting
Certificates of Excellence:
  • ‘A Call for Reform’ - The 11th Annual ASDA’A BCW Arab Youth Survey 2019 — ASDA'A BCW
  • ‘New models of measurement in communication and PR’ — Hotwire
  • Fake Moos: creating the concept of a data passport for financial markets — SIX with Aspectus