2022 SABRE Awards North America Finalists

The 2022 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.

Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on Wednesday, May 4 at Cipriani 42nd Street in NYC, along with the Agencies of the Year. Tickets to the SABRE Award ceremony are on sale now.

Diamond SABRE Awards

Company of the Year

Winner: A Data-Driven Reputation Strategy for America’s Largest Brewer — Anheuser-Busch with Kivvit

The SABRE Award for Superior Achievement in Brand-Building

Canadian Tire Christmas Trail 2021 — Canadian Tire Corporation
Cascade and Sterling K. Brown Convince America to Do It Every Night — P&G with M Booth, P&G In-House PR, Wheelhaus, The Marketing Arm
Here for What Matters — Dollar General with BCW
Krispy Kreme Sweet Support for Covid-19 Vaccinations — Krispy Kreme Doughnuts with FleishmanHillard
The Art of Whisky: The Macallan — The Macallan with M Booth

The SABRE Award for Superior Achievement in Reputation Management

Beating Covid-19, #TysonTogether — Tyson Foods with OPRG
Bospar Messes With Texas — Bospar
British Airways Royal Welcome — British Airways with W Communications
Creating a Culture of Excellence: The Washington Football Team — The Washington Football Team with MikeWorldWide
JuiceLand crisis communications — JuiceLand with Red Fan Communications

The SABRE Award for Superior Achievement in Research and Planning

A report that meets the moment: addressing the urgent need to understand and reverse the negative impact on women at work. — Deloitte Global with MikeWorldWide
Come Clean to Close the Chore Gap — P&G with M Booth, P&G In-House PR, Wheelhaus, The Marketing Arm, Carat
Covid-19 Public Awareness Campaign — State of New Jersey Department of Health with Kivvit
How an All-Natural Deodorant Brand “Sweats” the Assets: Stretching Influencer Partnerships beyond Their Paid Spend — Each & Every with Small Girls PR
The Four Pillars of the New Retirement — Edward Jones with Age Wave

The SABRE Award for Superior Achievement in Measurement and Evaluation

A Data-Driven Reputation Strategy for America’s Largest Brewer — Anheuser-Busch with Kivvit
Incredible Egg Challenge — American Egg Board with Ketchum
JHU Clinical Trial Recruitment — Johns Hopkins University School of Medicine with The Next Practices Group

Industry Sector

Consumer Goods

Automotive

All-New Infiniti QX60 Conquers Life in Style — Infiniti with imre
It's Time to Let Go — Cadillac with Weber Shandwick
Multi-State Electric Vehicle Manufacturing News — Ford Motor Company with W+K, Imagination, Civic and H+K Strategies
My Chevy Truck ft. Breland — Chevrolet with Weber Shandwick
Usainly Fast Offers — CarMax with The Martin Agency

Fashion & Beauty

#VitaGlowUp TikTok Challenge — Vita Liberata with Rebel Gail Communications
Earth Month — Ethique with 5W Public Relations
Hollister Creator Collective — Hollister with 160over90
Prioritizing Self-Care in a Pandemic — Merz Aesthetics with Biosector 2
The Kendra Scott Mother’s Day Personal Time Off Fund — Kendra Scott with Small Girls PR

Food & Beverage

Corona Hard Seltzer Limonada Product Launch — Constellation Brands (Corona Hard Seltzer) with MullenLowe
Corona Island — Corona Global with Allison+Partners
Go for the Handful — Goldfish with MSL, Saatchi & Saatchi
Heineken Fresh Looks — Molson Coors Beverage Company with Citizen Relations
The Original Wellness Drink — The Florida Department of Citrus with Edible

Home & Furniture

BIC Gets Lit with Snoop Dogg & Martha Stewart — BIC with MikeWorldWide
Mattress Firm Un-Junk Your Sleep Truck Tour — Mattress Firm with Golin
Monogram x Patrick Kriss Partnership — Monogram Appliances Canada with Craft Public Relations
O-Cedar CleanTok Awards — O-Cedar with 3rd Coast PR
TIKI Brand Media Relations — TIKI Brand with Cramer-Krasselt

Consumer Products

Bright Beginnings — Pampers with MSL
Galaxy Z Fold3 and Z Flip3 Launch — Samsung Electronics America with UEG, Edelman, BerlinRosen, Allison+Partners, West Wing Writers
Herbal Essences 50th Anniversary #ScentBack Program — Herbal Essences with Marina Maher Communications, Carat
Maverick — Ford Motor Company with W+K and WPP Team for Ford (Hill+Knowlton Strategies and VLMYR)
Widen The Screen — Procter & Gamble with Hill+Knowlton Strategies

Consumer Services

Entertainment

Audacy Brand Launch — Audacy
Reinventing Live Sports for the Digital Age — Fan Controlled Football with Finn Partners
Tackling Covid-19 Through Vaccine Confidence — NFL Alumni Health with MikeWorldWide
The Longest Night of Museum — Wargaming Group Limited
Whistler Film Festival 2021 - Bringing Two Worlds Together — Whistler Film Festival with Jive PR + Digital

Financial Services

Direct Deposit Delivers — Nacha with Subject Matter & Seven Letter
Leading by Example: Ally Bank Steps Up to Eliminate Fees Disproportionately Affecting Financially Vulnerable Americans — Ally Bank with Tier One Partners
Life Happens and Kelly Rowland Show Americans “With Life Insurance, I’ve Got You” — Life Happens with KWT Global
The General: Turns Out, You Were Right — Brand Refresh Campaign — The General Insurance with Spool Marketing and Communications
The Strivers Initiative — Mastercard with Ketchum, McCann, Carat

Food Service (including restaurants)

Can't Fly? Have A Fry — Shake Shack with Confidant
Cotton Candy Lobster — Get Maine Lobster with Allison+Partners
Eat Happy at Home Campaign — Mendocino Farms with Jackson Spalding
Fancy Like — Applebee's with Current Global
Super Wendy's World — Wendy's with Ketchum, VMLY&R and Spark Foundry

Retailers

Addressing the Gender Gap in Sports — Dick's Sporting Goods with 160over90 and VMLY&R
Black-owned Beauty — Sephora with DeVries Global
SkeleTON of Fun: Halloween and Holiday Virtual Media Showcase 2021 by The Home Depot — The Home Depot with MSL, Hartmann Studios
The Haulerverse — no frills with Veritas
The Reinvention of Signet Jewelers – How the Brand is Establishing New Industry Standards From Wall Street to Main Street — Signet Jewelers with The Sway Effect

Travel & Tourism

Deskover Puerto Rico — Discover Puerto Rico with Ketchum
Life Opens Up — Sonoma County Tourism with Fahlgren Mortine
The Changed Traveler: Hilton Explores Emerging Travel Trends Two Years Into the Pandemic — Hilton with Coyne PR
Under a Rock — Hotels.com with ICF Next
Wandermust by Four Seasons — Four Seasons Hotels & Resorts with KWT Global

Business-to-Business

Energy And Natural Resources

A Pipeline to Progress: Making the Moral Case for Natural Gas — Chesapeake Utilities with Davies Public Affairs
Overcoming A Counter-Productive Natural Gas Ban — Southwest Gas with Davies Public Affairs

Chemicals & Industrials

Winner: Telling the Good-News Story about a Climate Friendly Agriculture Giant — Syngenta Group with Method Communications

Professional Service Firms

Deloitte Forecasts Merry and Bright Holiday Season, but Not for All — Deloitte with Brodeur Partners
Deloitte Global's 10th Anniversary Campaign: Millennial and Gen Z Survey — Deloitte Global with MikeWorldWide
Emphasis on Empathy - EY 2021 Empathy in Business Survey — Ernst & Young US with M Booth
Reaching our target audience by contributing compelling content to Forbes — FM Global with Brodeur Partners
Resilience in Action Campaign — EY

Real Estate & Construction

Annual Roof Deployment Project Exceeds Goal of Helping its 300th Veteran — Owens Corning with Coyne PR
Awning: Becoming An Owner — Awning with Rally Point PR
How to Build a Personal Brand - The Digital Course — Sell it Like Serhant Digital Education Courses with Agean Public Relations
Summit One Vanderbilt Launch — SL Green Realty with BerlinRosen
The 175 Park Renovation — RXR Realty and TF Cornerstone with Global Strategy Group

Transportation & Logistics

AI platform can save nearly two billion tons of carbon emissions per year — Airspace Intelligence with The Bulleit Group
Experience Is the New Loyalty — DHL Supply Chain with Fahlgren Mortine
The Little Drone That Could — Drone Express with Fahlgren Mortine

Technology

Consumer Electronics

Coyne Lights the Way for Philips Hue in 2021 — Philips Hue with Coyne PR
Ford F-150 Lightning Reveal — Ford Motor Company with Imagination & Wieden+Kennedy
Generation17 — Samsung with Edelman
Mark Levinson. Hear It Here. Only Here. — Harman with Matter
TCL Dominates CES Even as Covid Challenges Came Flying in Faster Than 5G — TCL Communication with Citizen Relations

Technology: Hardware

Building a leading horticulture lighting brand backed by science — Fluence Bioengineering with Red Fan Communications
Executive Summit 2021: Building Meaningful, High-Impact Connections — MediaTek with Racepoint Global
Facebook Retargeting for Lead Generation — Panasonic Solar US with Porter Novelli
Making a Splash During Prime Day Lets BioBidet Flush Out the Competition — BioBidet with Bospar
Walmart Transforms the Retail Associate Experience with Rugged Samsung Smartphones — Samsung Electronics America and Walmart with Allison+Partners

Technology: Software & Services

Affectiva Acquired: A PR Journey to M&A — Affectiva with Walker Sands
Arketi Group’s Integrated Communications Campaign Expands Awareness & Engagement for DefenseStorm — DefenseStorm with Arketi Group
Human and Machine: NFTs and The Ever-Evolving World of Art — Tezos with Huge, Blokhaus
MacKeeper Reputation Transformation — Clario with Lightspeed PR/Marketing
Think Quik: A Social Influencer Success Story by GoPro — GoPro with Hotwire

Telecommunications

Bridging the Digital Divide — America’s Broadband Future and Broadband Equity for All coalitions with ROKK Solutions
Hotwire Intermedia: Building a Unique Voice in a Crowded WFH Market — Intermedia with Hotwire
Verizon Up To Speed — Verizon with IPG

E-Commerce

Carparts.com — Carparts.com with 5W Public Relations
Etsy Supply Chain — Etsy with Haymaker Group
How Overstock Owned Ecommerce in 2021 and Beyond — Overstock with Method Communications
JOE-M-G! Expedia Invites Anxious Travelers to Hold a Replica of Joe Jonas’s Hand — Expedia with Zeno Group
Turning Stamford Bridge into Stamford Beach — trivago with Peppercomm and Flagship (Unity)

Healthcare

Animal Care

A Campaign To Stop Animal Cruelty On YouTube — Lady Freethinker with Group Gordon
Cesar Bestie Bowls — Mars Petcare with Weber Shandwick
Showing up for homeless pets — Mars Petcare with Edelman

Consumer Health

Bayer Gives Heart Attack and Stroke Survivors a “Most Meaningful Melody” to Inspire a Focus on Their Health — Bayer with twelvenote
Game Over for Headaches — Excedrin by GSK Consumer Health with Weber Shandwick
LUNGevity No One Missed Biomarker Testing Awareness Campaign — LUNGevity Foundation with JPA Health
The Outsideologist Project: Inspiring a Lifelong Love of Being Outside — Claritin with Coyne PR
Walgreens Taps into Key Voices for Flu Shot Campaign — Walgreens with WPP/The Pharm

CBD and Cannabis Products

Advocating for the power and truth of medical cannabis in Texas — Texas Original Compassionate Cultivation with Red Fan Communications
Launching a Sustainable Future for Cannabis Packaging — Calyx Containers with Brodeur Partners
Local Cannabis Beverage Outlet — Truss Beverage with Agnostic

Healthcare Providers

Courageous Conversations on Recovery — Recovery Centers of America with RoseComm
Get Ahead of Stroke — Society of NeuroInterventional Surgery with BCW, Direct Impact
More than amenities — Brookdale Senior Living with Revive
SickKids Vs Monument to the Brave — SickKids Hospital Foundation with Citizen Relations
Unsilence the Conversation — Sunnybrook - PAIL Foundation with No Fixed Address

Medical Technology

Bringing a Conversation About Diabetes to One of the World’s Biggest Stages — Dexcom with Allison+Partners
Pace of Mind — Medtronic with Padilla
Quest Diagnostics Reveals Health Trends to Elevate its Brand — Quest Diagnostics with Syneos Health
Rising to the Occasion: BD Brings its BD Veritor™ Plus System and At-Home Covid-19 Test to Market When the World Needed It Most — BD with The Sway Effect
Using AI and Real-World Data to Hyper-Target Heart Patients — Abbott with Real Chemistry and Swoop, part of Real Chemistry

Pharmaceutical: Rx

AIDSVu: Driving the Conversation on HIV in America — Gilead Sciences with Signal Group
'Ask2Bsure' Meningitis B Communications Campaign — Glaxosmithkline with Porter Novelli
Claiming New Spaces for People Living with Disabilities — Genentech with Syneos Health Public Relations
CRMSynced: Gaming the Systems — Boehringer Ingelheim and Eli Lilly and Company with dna Communications, Psyop, Resolute Digital
MBC Unfiltered — Sanofi

Non-Corporate

Associations

Protecting Long Term Care Facilities and Boosting Vaccination Efforts — American Health Care Association and National Center for Assisted Living with Plus Communications
Careers of the Future — Next Generation Manufacturing Canada with Proof Strategies cairns oneil, Makers and Art & Science
Champion The Truth, National Newspaper Week 2021 — News Media Canada with Craft Public Relations
Defending Patient Access to Quality Surgical Care — The American College of Surgeons / Surgical Care Coalition with Brunswick Group
Health Delivered — Healthcare Distribution Alliance with Reservoir Communications Group

Educational & Cultural Institutions

9/11 Never Forget Campaign — 9/11 Memorial & Museum with Subject Matter
A Brand Story Like No Other — Augusta University with Kivvit
Building Columbia Business School's Profile — Columbia Business School with SKDK
My Pandemic Story — Royal Ontario Museum with No Fixed Address
Skydeck Chicago: A Street to Sky Transformation — Skydeck Chicago with Zapwater Communications

Government Agencies

The Bums and the Bees — Centers for Disease Control and Prevention with Ogilvy
‘Re the We’ Relationships Initiative — Military OneSource/Department of Defense with Crosby Marketing Communications
Under the Paper Gown — Centers for Disease Control and Prevention with Ogilvy
Vaccinate WA Young Adult Campaign — Washington State Department of Health with C+C
Wildfire Ready Neighbors — Washington State Department of Natural Resources with C+C

Not-For-Profit Organizations

Helping Americans Welcome Afghan Refugees — Welcome.US with Precision
Lifting Up What Works: An Oral History of the First 22 Years of PolicyLink — PolicyLink with Thaler Pekar & Partners
Nothing about us, without us: creating long-term institutional shifts to increase employment and authentic representation of disabled people in Hollywood — 1IN4 Coalition with Bryson Gillette
The First All-Civilian Trip Into Orbit — Inspiration 4 with BCW
Unspoken Curriculum — The Boris Lawrence Henson Foundation with Edelman

International

Global Campaign

Compelling employees to get a Covid-19 vaccine — Mars
Famous Orders - “The BTS Meal” — McDonald’s with The Narrative Group, Wieden+Kennedy
Mastercard Economic Insights 2021 — Mastercard
Patients in Focus — Pfizer with APCO Worldwide
When Cancer Grows OldTM – A Platform for Policy Change — Sanofi with GCI Health

Multimarket Campaign

Billabong x Wrangler® Collection — Wrangler® with French/West/Vaughan and AMP3 PR
KFC x Sweet Hot Capital City® Mambo Sauce Test — Kentucky Fried Chicken with Edelman
Reese's Thanksgiving Pie Launch Makes Consumers Extra Grateful — Reese's Brand with FleishmanHillard
Sailing from historic industry shutdown to the global restart of cruising — Carnival Corporation with LDWW
This is Our Shot: Walgreens Effort to Build Trust and Overcome Covid-19 Vaccine Hesitancy — Walgreens with WPP/The Pharm

Canadian Campaign

AriZona Hard Bikes — AriZona Hard with Citizen Relations
Drive-Thru, Say I Do — McDonald's Canada with Weber Shandwick
Happy Birthday, Twitter — Canadian Centre for Child Protection with No Fixed Address
Microsoft Translator Adds Inuktitut — Microsoft Canada with Veritas
Vizzibility Project by Vizzy Hard Seltzer — Vizzy Hard Seltzer with Citizen Relations

Practice Area

Marketing Communications

Business-To-Business Marketing

Lost and found in L.A. County — What3Words with Clarity Global
Made For More — Newell Brands - Ball Home Canning Products with Zeno Group
SalesPad announces rebrand as Cavallo — Cavallo with Red Fan Communications
The Pharma Brandemic: Identifying the Seismic Shift that Will Change Healthcare Marketing Forever — M Booth Health
Zesty.AI: Re-Shaping the Insurance Industry— Zesty.AI with Clarity Global

Consumer Marketing (Existing Product)

Bar Smells — Miller Lite with ICF Next
Bodequality — Old Navy with The Martin Agency, Alison Brod Marketing + Communications
Cottonelle® Refreshingly Clean Slate — Cottonelle with Ketchum
Tic Tac Launches into Space — Tic Tac with Golin
Oreo Thins, For Adults — Oreo, Mondelez International with Weber Shandwick, 360i, The Community, Media.Monks, Vayner Media, Merkle, CAA Brand Consulting, Meredith Corporation, B&G Foods, Hanesbrands, Ford Motor Company, E & J Gallo

Consumer Marketing (New Product)

Fisher-Price Chatter Telephone with Bluetooth — Fisher-Price with Weber Shandwick, Wieden+Kennedy
Tide Designs First Laundry Detergent for Space — Tide® with Marina Maher Communications, Ketchum
Tropicana Toothpaste — Tropicana with MullenLowe U.S. PR, Cramer-Krasselt, OMD
True Name — Mastercard with Ketchum
Wendy's Jalapeno Popper — Wendy's with Ketchum, VMLY&R and Spark Foundry

Inclusive Marketing

Astroglide Slides Into Pride — Astroglide with Team Lewis
Band-Aid® Brand Launches Ourtone™ Line of Inclusive Bandages — Band-Aid® Brand with Hunter
Can't Cancel Pride 2021 — Procter & Gamble with Hill+Knowlton Strategies
QueeR Codes — Skittles with ICF Next
What happens when great minds don’t think alike? — EY

Integrated Marketing

Be that Someone — Canadian Red Cross with Proof Strategies, Capital-Image, cairns oneil and Makers
It's Bigger Than Me — Novo Nordisk with FleishmanHillard
Kingsford - Preserve the Pit — Kingsford Charcoal with Current Global
Made to Move Communities: Inspiring and supporting young innovators — Otis Elevator Company with Weber Shandwick
MyMcDonald’s Rewards Loyalty Launch — McDonald's with WE Communications

Corporate Reputation

Institutional Image

2021 Required "Good Tech & Hard Tech" to Drive Social & Economic Progress — IBM
Finding Insights in the Data: Refreshing the Brand of the World’s Leading Cancer Organization Serving Cancer Professionals — American Society of Clinical Oncology with M Booth Health
Fundamentally transforming PepsiCo’s business through pep+ (PepsiCo Positive) — PepsiCo with Ketchum
How the 4A’s Re-Established its Leadership Position And Retained/Grew its Membership — American Association of Advertising Agencies [4A's] with The Sway Effect
Positioning The Cleaning Industry As Essential To Safely Reopening America's Economy — Cleaning Coalition of America with Marathon Strategies

Employee Communications

Harnessing Colleague Pride — Pfizer with M Booth, INVNT Group
Lilly Links the Shared Cultures of Science and Sport — Eli Lilly and Company with Ketchum
'On Aon' Podcast Series — Aon with Vested
Pass the Stork — Merck for Mothers with Marina Maher Communications
Transforming Prudential: How 20,000 employees changed a company’s course — Prudential Financial

Employer Branding

Be Limitless with Hotwire Into Tech — Hotwire
Chipotle Mexican Grill x Discord Career Fair — Chipotle Mexican Grill with Day One Agency
When you work for us, you work for them — ServiceNow

Executive Leadership

Building a Leadership Voice in AI — Appen with Hotwire
Curtis Sparrer: The Outlier's Champion — Bospar
Executive Leadership: Engineering Thought Leadership Pilot Program — ServiceNow
Leveraging a Change in Leadership to Achieve a Better Future, Faster — Philip Morris International
Promoting Groundbreaking, Life-Saving Technology Amid Covid-19 — Cogitativo with Marathon Strategies

Capital Markets Communications

Capital Markets Day — Ford Motor Company with Civic
Honest-ly Perfect: The Honest Company Goes Public — The Honest Company with Zeno Group
Raising an Indian Innovator’s Profile to a $15 Billion Valuation — Freshworks with Method Communications
Relaunching Wolfspeed: The Leader of the Pack in Silicon Carbide Technology — Wolfspeed with French/West/Vaughan
Series D Fundraising Campaign — Miso Robotics with Golin

Engaging Society

Cause-Related Marketing

Juntos Crecemos (Together We Grow) Launch — PepsiCo with Boden Agency
Boards of Change — City of Chicago and When We All Vote with Current Global & FCB
Cartoon Network's Play Positive Campaign — Cartoon Network with Topol Consulting
Dole Malnutrition Labels — Dole Sunshine Company with Peppercomm
Small Stories. Great Impact. The IKEA Approach to Earth Day 2021 — IKEA with APCO Worldwide

Community Relations

A Global Day of Action Celebrated in the First State — Delaware Department of Natural Resources and Environmental Control
Hard Rock is Hard Work — Carhartt with Zeno Group
Lowe's 100 Hometowns — Lowe's with UEG
“Sounds of Progress” – Jake’s House with Edelman Canada
When 'Good Enough' is Not Enough: Empowering People Living with Schizophrenia — Alkermes with Finn Partners

Corporate Social Responsibility

Beyond the Bottle: Driving Coca-Cola's Sustainable Solutions — The Coca-Cola Company with Zeno Group
Big Sean, HBCU Students and Ally Teach Kids Money Lessons in Minecraft — Ally Financial with Tier One Partners
Closing the Skills Gap with Equity — IBM
P&G’S 2040 Net Zero Ambition — Procter & Gamble with Hill+Knowlton Strategies
Save It, See It — Anheuser-Busch and Michelob Ultra with 3PM, Weber Shandwick, GUT, Draftline

Public Education (Non-Covid-19)

Ad Council Sound it Out — Ad Council with Cashmere Agency
Advancing The Black Economic Alliance — Black Economic Alliance with Global Strategy Group
Duracell Power Safely: The Mission Continues — Duracell with Citizen Relations
Ugly Truths Holiday Sweaters — Canadian Mental Health Association with Citizen Relations

Public Education (Covid-19)

Bigger Picture — Budweiser with Allison+Partners
Come On Over – Covid-19 Vaccine Education — Lysol, a Reckitt brand with Access the Agency
Covid K(no)w More: The Public Education Campaign To End Devastating Racial Divides And Save Countless Lives — NAACP with Global Strategy Group and Burrell Communications
Mask Up America — Ad Council with SKDK, Colle McVoy
The Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines — Pfizer with Real Chemistry
Voices of Long Covid — Resolve to Save Lives, an initiative of Vital Strategies with Three Seas

Advocacy

Crisis Management

Communications and legal support for State of Minnesota v. Derek Michael Chauvin — Office of Minnesota Attorney General with Finsbury Glover Hering
Resolved & Resilient: Johnson & Johnson Responds to Covid-19 — Johnson & Johnson with Gagen MacDonald
Subway Tuna is Real Tuna — Subway with Current Global
The #FreemanEra — Notre Dame Athletics
Vaccinate WA — Washington State Department of Health with C+C

Issues Management

Harm Reduction Saves Lives — New Jersey Harm Reduction Coalition with Kivvit
Life. Supported. — New York Disability Advocates with Kivvit
Reopening North America’s Premier Convention Center – Addressing Pandemic-Related Issues — Metropolitan Pier and Exposition Authority with Hawthorne Strategy Group
The Great Grape-Nuts Shortage of 2021 — Post Consumer Brands with Carmichael Lynch Relate
Walgreens Response to Covid-19 Vaccines — Waglreens with WPP/The Pharm

Public Affairs

Alerting Global Policymakers to Disease Burdens Beyond Covid-19 — Institute for Health Metrics and Evaluation with M Booth Health
Building Momentum to Win Support for Intro. 146 in NYC — Win with SKDK
Community Gyms Coalition — Community Gyms Coalition with Firehouse Strategies
Taking Pride in Taking Action: The Fight for Transgender Rights — The Body Shop with Finn Partners
The Facebook Whistleblower — Frances Haugen with Bryson Gillette

Media Relations

Corporate Media Relations

ECMC Group Helps Teens Question The Quo in Education — ECMC Group
Elevating Brand Awareness of alliantgroup Through Strategic Thought Leadership — alliantgroup with Diffusion
From “Floating Petri Dish” to “Safer than Main Street” - Navigating the Pandemic, Regaining Trust and a Healthy Return to Sailing — Royal Caribbean Group with Weber Shandwick
GitLab Makes Remote Work Debut on NASDAQ — GitLab with Highwire
Leveraging Data as an Economic Barometer for Media Storytelling — Conduent Incorporated with Levee Communications

Product Media Relations (Consumer Media)

Big Results for a Small World — Nikon with Hot Paper Lantern
Botox - See Yourself — Allergan with Lippe Taylor
Cottonelle® ‘GoodDownThere’ Campaign Improves Colon Cancer Awareness and Screening in Black Americans — Cottonelle® with Ketchum
IHOP Milkshake Monday — IHOP with DeVries Global
The Ultimate Thirst Trap: Stanley’s Adventure Quencher Turns #Hydration Into Quarantine’s Hottest Lifestyle Trend — Stanley with Kaplow Communications

Product Media Relations (Trade Media)

Ball Horticultural Company: Digging into the Pandemic Gardening Boom — Ball Horticultural Company with Zapwater Communications
Bospar Takes Unistellar To New Heights — Unistellar with Bospar
Cruise Reboot: Carnival Cruise Line Resumes Cruising Operations for the First Time Since March 2020 — Carnival Cruise Line with LDWW
Hankook Takes on New Terrain with Off-Road Tire Launch — Hankook Tire with Brodeur Partners
Trumpeting the Launch of Cadence, a Plant-Based Restaurant with Southern Soul — Overthrow Hospitality with Hanna Lee Communications

Digital and Social Media

Digital Campaign

Cerving Confidence — Black Women’s Health Imperative and Hologic with Edelman
Cheetos It Wasn't Me — Frito-Lay North America: Cheetos with Ketchum, Goodby, Silverstein & Partners, VaynerMedia, OMD
Happy Birthday, Twitter — Canadian Centre for Child Protection with No Fixed Address
MS in Harmony — Bristol Myers Squibb with Ogilvy Health
Phexxi “House Rules” Campaign — Evofem with Real Chemistry, McCann Health NJ, McCann Health Engagement & Mediahub

Social Media/Social Networking Campaign

Chipotle Mexican Grill x Miley Cyrus - ‘Guac Is Extra But So Is Miley Burrito’ — Chipotle Mexican Grill with Day One Agency
Midol No Apologies Period — Midol & Bayer with twelvenote
Roast Day 2022 — Wendy's with Ketchum, VMLY&R and Spark Foundry
#ShotforSam Vaccine Incentive Program — Samuel Adams with MullenLowe PR, Goodby, Silverstein & Partners, Hearts & Science
Tabasco® Brand Enters the #HotSauceWars — Tabasco® Brand with Hunter

Influencer Marketing

#StayStrongTogether fueled by 'got milk?' — California Milk Processor Board with ROX United
Baby Checkups Count™ — Pfizer with Ogilvy
CeraVe Loyalists Continue to Build Brand Awareness — CeraVe with Coyne PR
Crest Whitening’s Beauty Breakthrough — P&G (Crest) with Zeno Group
Head & Shoulders Enlists Bill Nye the Science Guy, the Ultimate Science Influencer, to Drive Brand Superiority — Head & Shoulders with Marina Maher Communications, Carat Global

Branded Journalism

Clorox® Scentiva® Yas Clean! — Clorox® Scentiva® with Ketchum
I am BIO Podcast — Biotechnology Innovation Organization
The 3M State of Science Index: Shattering Stereotypes with "Not the Science Type" — 3M with Ketchum, Generous Films, and Passion Point Collective
Tres, Dos, Uno! Puerto Rico Hosts America’s First New Year’s Countdown In Spanish — Discover Puerto Rico with Ketchum
Walgreens Newsroom Re-Design — Walgreens with WPP/The Pharm

Word Of Mouth

Accelerating Increased Representation for Black Leaders in the Corporate Boardroom — The Board Challenge with Global Gateway Advisors
Alessia Cara Live from Niagara Falls — Niagara Falls Tourism with Zerotrillion
Dawn Powerwash — P&G with M Booth, P&G In-House PR, Wheelhaus, The Marketing Arm, Carat
“Have You Ever Put Butter on Pop-Tarts?” — Kellogg's with Weber Shandwick
This Game is For Us All — Labatt Breweries of Canada with Veritas

Experiential

Publicity Stunt

7-Eleven Gamers' Paradise — 7-Eleven with M Booth
Bud Light Seltzer Launch — Labatt Breweries of Canada with Veritas
“Garden of Life Makes the Most Carbon-Neutral Carbon Neutral Announcement” — Garden of Life with Carmichael Lynch Relate
Heineken B.O.T. — Heineken USA with Fast Horse
The Cheez-Itennial Cake — Kellogg's with Weber Shandwick

Special Event

A Night of Lowemance — Lowe's Home Improvement with FleishmanHillard
A United America: An Unprecedented Presidential Inauguration — Presidential Inaugural Committee with Precision
Budweiser x Biggie Brooklyn — Budweiser with Allison+Partners
Coors Slice: A Slice of Somewhere Nice — Molson Coors Beverage Company with Citizen Relations
IKEA Festival — IKEA with FactoryPR

Sponsorship

Apple Pie Hot Dog ft. Guy Fieri — Chevrolet with Weber Shandwick, Commonwealth
Iceman to Canton — Coors Light with ICF Next & Alma
Sobeys Feed The Dream — Sobeys
Soul of the City — DoorDash with Martin Agency Cultural Impact Lab
UPS x ComplexCon — UPS with The Martin Agency

Trade Show

Navigating Virtual Trade Shows as a New Normal Post-Covid — Updox with ARPR
Resilience Realized: Open Source Technologies Rise to Meet Pandemic Challenge, Drive Innovation, and Save Lives. — CNCF - Cloud Native Computing Foundation with Speakeasy Strategies
Seeing Farm Tech in Action Through Virtual Reality — John Deere with Racepoint Global

Specialist Audience

Marketing to Men

Axe Dogecan — Axe with Edelman and Martin Agency Cultural Impact Lab
Huddle Up: Let's Talk Obesity — Novo Nordisk and NFL Alumni Association with FleishmanHillard
Pagoda Put The Egg Rolls In! — Pagoda with Carmichael Lynch Relate

Marketing to Women

BIC’s Gold Medal Shave — BIC with MikeWorldWide
Really Cellulite Nano-Influencer Campaign — Endo Aesthetics, of Endo International with EvolveMKD
Show Some Muscle — Ford Motor Company with WPP Team for Ford (Berlin Cameron, BCW and Hill+Knowlton Strategies)
Stacy’s Rise Project® 2021: FoundedByHer — Frito-Lay North America, Stacy’s® Pita Chips with Ketchum, G9, David & Goliath, OMD, Hello Alice
Tommee Tippee Spills the Milk on The Raw Realities Of Parenthood — Tommee Tippee with 360PR+

Marketing to Youth

JBL Freak Edition - JBL X Giannis Collab — Harman Industries with Matter
Pop Tarts Frost Shop — Kellogg's with Weber Shandwick
SunnyD's Sweetest Summer Yet Hashtag Challenge — SunnyD with 360PR+
Tampax Gets a (Social) Makeover — Tampax with MSL
Welcome Back to School Style — Dick's Sporting Goods with 160over90

Multicultural Marketing

A Love Letter to Black America from America’s Black Doctors and Nurses — Black Coalition Against Covid-19 with Real Chemistry
CVS Beauty x Nyma Tang Masterclass Series — CVS Pharmacy with Kaplow Communications
Hockey Night In Canada, Multilingual Edition — Molson with Citizen Relations
Mija/Mijo Covid-19 Vaccination Campaign — Washington State Department of Health with C+C
Ritmo y Color McDonald’s — McDonald’s USA with Boden Agency, Loud & Live

Silver SABRE Awards

PR Agency Employee Program

Bospar: the Politely Pushy, Work-From-Home Agency — Bospar
Juice & Beyond: Driving Inclusivity at Weber Shandwick — Weber Shandwick
Smalls in Sync — Small Girls PR

PR Agency Citizenship

Evoke Kyne Reputation & Social Impact: Much more than marketing — Evoke Kyne
Overcoming underemployment through digital skills and peer connections —Highwire for COOP
Small Girls PR University Presents B.E.S.T. — Small Girls PR

PR Agency Marketing

Ask Gen Z - Day One Agency — Day One Agency
Bospar: the Politely Pushy, Work-From-Home Agency — Bospar
The New Essentials: Working Lessons from a Year in the Pandemic — Ketchum
The Ones You Want in the Room — ROKK Solutions
Time to Face the Influencer Pay Gap — MSL

Thought Leadership In PR

A New Mindset at Work: Zeno Group on the Evolving Workplace in 2021 — Zeno Group
Accessible By Design — Current Global
Examining The Impact Of Digital Activism On Social Justice Reform — Marathon Strategies
The Contribution Effect — United Minds, a Weber Shandwick consultancy
The Polarization Index — Golin