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PLATINUM SABRE AWARD FOR BEST IN SHOW
Aflac “Outducks” a Reputational Deficit—Aflac with FleishmanHillard, Ken Willis Inc., Carol Cone On Purpose and Marina Maher Communications
DIAMOND SABRE AWARDS
COMPANY OF THE YEAR
Communicating Values in the Fourth Industrial Revolution—Salesforce with Zeno Group and Nectar
CEO OF THE YEAR
John Legere, the Un-Carrier CEO—John Legere, T-Mobile
Road to Worldwide Relevancy—Turtle Wax with Zeno Group
Building Honda's Reputation in Washington, D.C. as the Most Effective Foreign-Owned Carmaker—Honda
RESEARCH AND PLANNING
Rallying Big Data, AI and PR In Defense of Fairness Opinions—Duff & Phelps with Greentarget
MEASUREMENT AND EVALUATION
Columbia Gas of Ohio Energy Efficiency Saving Matters—Columbia Gas of Ohio with Fahlgren Mortine
GOLD SABRE AWARDS: PRACTICE AREA CATEGORIES
Living Acres: Preserving Monarch Butterflies—BASF Crop Protection with Padilla
CONSUMER MARKETING (EXISTING PRODUCT)
Mr. Clean, the Undisputed Winner of the Super Bowl—P&G Mr. Clean with Citizen Relations
CONSUMER MARKETING (NEW PRODUCT)
Friends Again—Bank of America with Burson-Marsteller
Tostitos Party Safe Bags—Frito-Lay with Ketchum
Aflac “Outducks” a Reputational Deficit—Aflac with FleishmanHillard, Ken Willis International, Carol Cone ON PURPOSE and Marina Maher Communications
Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria—Medtronic
Think Next. Now.—CSRA Inc. with REQ
J&J Takes Over #JPM17—Johnson & Johnson with Marina Maher Communications
An All-Time High for Financial Communications—Abbott
The Color of Inclusion—Mattel, UNO with Weber Shandwick
Creating a Community’s Voice in the Wake of a Tragedy: OneOrlando Alliance—Pro Bono/OneOrlando Alliance with Edelman
CORPORATE SOCIAL RESPONSIBILITY
The Estée Lauder Companies’ Breast Cancer Campaign Reaches 25-Year Milestone - The Estée Lauder Companies’ Breast Cancer Campaign with M Booth, Spring Studios New York and Reason2Be
Childhood Enders Campaign—Save the Children with Weber Shandwick
Heroes Among Us: Sutter Health Emerges as a Role Model for Natural Disaster Response in 2017—Sutter Health with Weber Shandwick
2018 Bayer Bee Care Program—Crop Science, a division of Bayer with Porter Novelli, BBDO and Mastermind Marketing
Free Lunch for 1.1 Million Public School Students in NYC—New York State Health Foundation with Global Strategy Group
CORPORATE MEDIA RELATIONS
Staring Down The Street: State Street’s Fearless Girl—State Street with Ogilvy, River Communications and Water & Wall Group
PRODUCT MEDIA RELATIONS (CONSUMER)
Handle With Care—Gillette with Ketchum supported by Ad Agency: Grey New York
PRODUCT MEDIA RELATIONS (TRADE)
Taking Blockchain from Geekdom to Game Changer—IBM with Ketchum
Undeniably Dairy—Dairy Management Inc. with Edelman
SOCIAL NETWORKING CAMPAIGN
#NuggsforCarter—Wendy's with Ketchum
American Greetings Give Meaning—American Greetings with MullenLowe
Aspiring Toward a World Free from HPV-Related Cancers and Diseases—Merck with Zeno Group
WORD OF MOUTH
Bar on the Edge—Brewdog with Manifest New York
For The Love of Hot Dogs—Oscar Mayer with Olson Engage
Garden of Life Cultivates #Organic and #Non-GMO Leadership Position—Garden of Life with Carmichael
Pay With Honest, Get Honest Tea—Honest Tea with M Booth
The NFL Tastes The Rainbow—Skittles with Olson Engage
CES: A Device Like No Other by American Greetings—American Greetings with MullenLowe
MARKETING TO MEN
The Find Your Magic Initiative—Unilever/AXE with Edelman
MARKETING TO WOMEN
Evereve Turns #DressLikeAMom Into The Ultimate Compliment—Evereve with Carmichael Lynch Relate
MARKETING TO YOUTH
Make America Bait Again: Turning the Participation Tide for Fishing and Boating—Recreational Boating and Fishing Foundation with Exponent PR
P&G "The Talk"—P&G's My Black Is Beautiful with EGAMI Group
GOLD SABRE AWARDS: INDUSTRY SECTOR CATEGORIES
Thor Trucks: Beating Tesla to the Streets—Thor Trucks Inc with the Bulleit Group
FASHION AND BEAUTY
All Ages, All Races, All Genders: Helping M∙A∙C Cosmetics Continue Its Diversity & Inclusion Journey
—M∙A∙C Cosmetics with Praytell Agency
FOOD AND BEVERAGE
Catelli 150th Family Reunion—Catelli Pasta with Proof Inc.
HOME AND FURNITURE
Global Launch of the IKEA Place App—IKEA with Allison+Partners
Stand With Ribs—The Clorox Company / Kingsford Charcoal with Current Marketing
The Timberwolves Launch a #NewEra—Minnesota Timberwolves with Olson Engage
American Express Cobalt Card—American Express
Breaking the Interstate … and a Sales Record - Krispy Kreme Original Glazed Doughnut's 80th Birthday—Krispy Kreme Doughnuts with FleishmanHillard
#ForceofNature: Making the Outdoors the Largest Level Playing Field—REI with Edelman
TRAVEL AND TOURISM
Eclipsing the Eclipse—Royal Caribbean International with Weber Shandwick
ENERGY AND NATURAL RESOURCES
Remembering Hurricane Andrew: Miami-Dade’s Unbreakable Spirit—Florida Power & Light Company with rbb Communications
CHEMICALS AND INDUSTRIALS
Countdown to Day One: Creating DowDuPont—DuPont with Gagen MacDonald and Think Marketing
PROFESSIONAL SERVICE FIRMS
Bringing Business Chemistry to Life—Deloitte with Hill+Knowlton Strategies and Grey Market Digital
REAL ESTATE AND CONSTRUCTION
Schindler Elevator Creates Sales Lift with Social Listening—Schindler Elevator Corporation with G&S Business Communications
TRANSPORTATION AND LOGISTICS
Taking Flight to Explain Complicated Technology from Cockpit to Cabin—Honeywell Aerospace with WE Communications
TV is Art: The Frame—Samsung Electronics America with Allison+Partners
HPE Takes Its Mars-Shot—Hewlett Packard Enterprise with Interfuse Communications, a Ketchum Company
TECHNOLOGY: SOFTWARE AND SERVICES
Swipe Right for Good: Tinder’s #FundHerCause for International Women’s Day—Tinder with M Booth
Disrupting the Duopoly: Launching the ZTE Axon M—ZTE with Grayling
Making Meaningful Connections: A Tinder Couple Goes Viral—Tinder with M Booth
If This Dog Could Talk—Merck Animal Health with GCI Health
Empowering the LGBT Community to F*ck w/out Fear—Los Angeles LGBT Center with Weber Shandwick
Don’t Be An Accidental Drug Dealer - A Campaign To Combat Tennessee's Opioid Epidemic—BlueCross BlueShield of Tennessee with MP&F Public Relations
Evolving a Brand’s Heart Health Mission—Omron Healthcare with MWWPR
Be Vocal: Speak Up for Mental Health—Sunovion Pharmaceuticals Inc. with Biosector 2
Meet the Elevators—Elevate Minnesota with Olson Engage
EDUCATIONAL AND CULTURAL INSTITUTIONS
Making a Dent in College Debt: Freshman Year for Free Launch—Modern States Education Alliance with RoseComm
By Air, By Land or By Sea—Department of Defense Warrior Games with Edelman
NOT FOR PROFIT ORGANIZATIONS
YES Means Test: Empowering Sexually Active Young Adults to Get Tested for STDs—American Sexual Health Association with Edelman
GOLD SABRE AWARDS: GEOGRAPHIC CATEGORIES
Pure Earth Highlights Global Impact of Pollution to Public Health Problem and Economics—Pure Earth with TogoRun
Carnival Corporation Rallies the Industry to Show THE CARIBBEAN IS OPEN—Carnival Corporation with LDWW
It's About mBC Time—Pfizer Canada Inc. with NATIONAL Public Relations
SILVER SABRE AWARDS: AGENCY MANAGEMENT
PR AGENCY EMPLOYEE PROGRAM
Clean Up At Cannes—Golin
PR AGENCY CITIZENSHIP
Mi Casa Es Tu Casa—Weber Shandwick
PR AGENCY MARKETING
Day One Agency Perspectives—Day One Agency
THOUGHT LEADERSHIP IN PR
Authenticity as a Driver of Reputation: Leveraging Original Research to Spark Conversation—Cohn & Wolfe
PR AGENCY NEW PRODUCT OR OFFERING
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