Real Chemistry (previously W2O) is a global health innovation company with an alchemic mix of nearly 1,700 people and hundreds of clients and partners working from bench to bedside to make the world a healthier place for all. Purpose-built by Jim Weiss to address modern healthcare challenges, Real Chemistry is the culmination of 20 years of intentional, fiercely independent, sustained growth.

We are committed to improving health outcomes across today’s ecosystem by partnering with companies who want to reimagine healthcare. We have built a home where the best health experts collaborate and innovate to deliver commercial, clinical and corporate solutions that put patients at the core, through data, proprietary technology and powerful creativity.

With offices across the United States and Europe, Real Chemistry believes that the way to real, transformative change is through our uncommon combination of talents, disciplines and technologies.

Real Chemistry’s proprietary technology products include Swoop, IPM.ai and the Symplur Suite of social listening, analytics and engagement tools, all housed within Real Chemistry Health Technologies. Tools focused on clinical trial engagement live within Hū, and expert service brands include W2O (integrated communications), 21GRAMS (advertising and medical), Discern (value-based care consulting), and starpower (influencer and entertainment marketing). Integrated intelligence, media and marketing are all within Real Chemistry’s Integrated Marketing and Intelligence Services.