NEW YORK — In an effort to strengthen their global corporate and consumer PR initiatives, 160/90 has appointed AJ Goodman as senior VP, global corporate communications lead, and Victoria Biggs as senior VP, global consumer PR lead.


Both Goodman and Biggs will report directly to Samantha Stark, the agency's executive VP. They will be responsible for developing and executing global growth strategies, overseeing key client accounts, and managing 160/90's corporate and consumer PR initiatives.


"We're thrilled to welcome AJ and Victoria to 160/90," said Stark. "Their valuable experience, leadership, and deep understanding of how culture influences communications strategies will be instrumental in expanding our PR and communications practice. We are excited to provide clients with a more comprehensive suite of services, encompassing consumer, corporate, and crisis communications."


Previously, Biggs held senior in-house communications roles at eBay, Motorway and Trainline, where she served as the chief communications officer. In addition, Biggs spent more than half of her career in agencies, including managing director roles at MSL UK, Burson-Marsteller, and Freud Communications. She is also actively involved as a committee member of Women in PR, a non-profit mentoring and networking organization dedicated to increasing the number and diversity of women in industry leadership positions.


"I'm delighted to be part of an integrated marketing agency that offers unparalleled access to future cultural trends, events, and partnerships globally, thanks to its unique position within the Endeavor network,” Biggs said. “Together with our team of talented consumer communications specialists, I'm eager to create memorable and culturally relevant campaigns for our clients that resonate with their customers and set them apart from the competition."


Goodman brings over three decades of industry experience in public relations and corporate communications. His track record includes roles at CBS, Edelman and Ketchum and, most recently, he served as an executive VP and managing director of corporate media at BCW Global. 


"Traditional corporate reputation programs need to be culturally relevant and connected now more than ever to achieve mass awareness and improve perception,” Goodman said. “With unmatched integrated marketing capabilities, access to resources, and the industry's top talent, 160/90 is best positioned to enhance reputation outcomes for businesses and their leaders."


The addition of Goodman and Biggs to the 160/90 leadership team is part of a larger effort by the agency to solidify its position as a leading global integrated marketing agency offering clients a comprehensive range of services.