DUBLIN — The 2018 ICCO Summit will focus on 'shaping the future of public relations' bringing together a host of agency leaders from across the globe.

Confirmed speakers include FleishmanHillard CEO John Saunders, Ketchum CEO Barri Rafferty, Edelman COO Matt Harrington, Text100 CEO Aedhmar Hynes and Mitchell CEO and ICCO president Elise Mitchell.

They are joined by several other senior industry figures from around the world for the conference, which is taking place in Dublin on 4-5 October. 

The agenda will feature talks, panel discussions and debates around new creative methods, innovations, and considerations of how to harness technology to complement traditional communication.