NEW YORK — 5W Public Relations and London-based PHA Group have struck a partnership aimed at expanding both agencies’ global presence.

Under the deal, 5W and PHA will share resources and expertise including regional insights, strategy and employee engagement programs across the US and UK.

The two agencies have already started working together, partnering on several campaigns for clients in the consumer and technology space. In April, the agencies will also launch an exchange program for employees of both 5W and PHA.

“Our partnership with The PHA Group is a reflection of both agencies’ drive to remain at the forefront of the ever-evolving PR landscape,” said Dara A. Busch (pictured), 5W’s executive VP of consumer practice.

“We are extremely proud and excited to kick off the new year with this announcement and set the tone for a very innovative and successful 2019," she added.