NEW YORK —Child’s Play Communications has added the nutrition-focused organization Produce for Kids to its client roster. Child’s Play will be responsible for managing media relations to launch and support the organization’s Power Your Lunchbox Promise campaign, which encourages families and classrooms to make the promise together to eat a healthier lunch throughout the year. For every promise made
at during the fifth year of the campaign, $1 will be donated to Feeding America’s programs that support families and children. 

NEW YORK — The lifestyle agency Magrino has nabbed six new clients. They are: Christie’s International Real Estate; The Lexington New York City; Hunter Douglas; Tastemade; Mouton Cadet; and The Palm by Whispering Angel. The companies join Magrino’s roster of clients in the businesses of travel, real estate, food, wine, spirits and consumer.

NEW YORK — The cybersecurity company F-Secure Software has selected Crenshaw Communications to be its PR agency of record. The appointment was made after a formal agency review involving several PR firms. Crenshaw will undertake PR and media relations strategy and outreach designed to build Helsinki-based F-Secure’s reputation in the United States.

RALEIGH, NC — French/West/Vaughan has been selected by the Certified Angus Beef® brand to lead its national consumer media efforts surrounding its 40th anniversary barn painting initiative. The initiative celebrates the brand’s heritage as the first brand of beef and the only brand owned by the farming and ranching families of the American Angus Association.  FWV will provide strategic counsel and execution of public relations initiatives for the anniversary celebration.

MINNEAPOLIS — The Produce for Better Health Foundation has named Padilla as its PR agency of record. The nonprofit, whose mission is boosting Americans’ health through consumption of fruits and vegetables, has tapped Padilla for brand positioning, stakeholder and consume research, digital strategy and initiatives, industry outreach and consumer influence engagement.

LOS ANGELES — Ballantines Public Relations has been named agency of record for Le Méridien Hotels & Resorts and Tribune Portfolio. Le Méridien consists of more than 100 hotels around the world. and partnerships. Tribute Portfolio is Marriott International's newest collection brand. BPR already serves as AOR for six Marriott brands — Renaissance Hotels, Autograph Collection Hotels, AC Hotels by Marriott, Aloft Hotels, Element Hotels and Moxy Hotels.