NEW YORK—LittleThings, a leading lifestyle destination for inspiring, uplifting, and engaging content, has appointed MSLGroup as its public relations agency of record in the US. MSL's work will focus on raising awareness, and brand recognition within business, trade, and consumer media outlets, as well as attracting brands and other potential advertisers.

rd Coast PR has been chosen as the agency of record for Los Angeles-based educational toymaker Lakeshore following an agency review. 3rd Coast will be primarily supporting the expansion of Lakeshore’s B2C business: targeting parents with messaging about its products developed for families to use for learning through play at home.

WASHINGTON, DC—Following its merger with C May & Associates, Smith & Harroff has added new clients, helping to launch a new service area for Experior Group called The Red Ball Drills, for active shooter training; and Celero Strategies, a company founded by Stan Soloway, the longtime CEO of the Professional Services Council.

RALEIGH, NC—MMI has been selected by the Research Triangle Regional Partnership, a business-driven public-private partnership dedicated to the economic development of the counties comprising the Research Triangle region, for multimedia, creative design, public relations and event planning services in support of the 2016 State of the Research Triangle Region event.