NEW YORK — The Latino Donor Collaborative, a nonprofit dedicated to changing the mainstream perception of Latinos, has chosen The Pollack Group as its agency of record. Pollack’s role includes amplifying the launch of the 2023 LDC US Latino reports, a significant series highlighting Latinos' increasing influence across various sectors such as business, finance, education, media and technology. The agency’s involvement aims to elevate LDC's visibility and position its research partners as forward-thinking leaders in the field. The Pollack Group will manage comprehensive media relations, crafting compelling narratives for prominent media platforms, and ensuring the wide-reaching recognition of LDC's reports. Additionally, TPG will assist in promoting LDC's forthcoming LinkedIn Live announcement.

LAS VEGAS — Paymon’s Lounge has named Jenerate PR as its first-ever agency of record. Jenerate is charged with building awareness around Paymon’s Lounge, an upscale hookah lounge featuring nightlife, entertainment, cuisine and cocktails.

DALLAS — BizCom Associates has added PrimoHoagies to its client portfolio. BizCom has been hired by PrimoHoagies to orchestrate an integrated media relations and digital strategy initiative, aimed at amplifying the brand's franchise opportunity and overall presence across media outlets, trade shows and strategic platforms to engage potential franchise prospects.