PARSIPPANY, NJ—Coyne Public Relations has been named public relations agency of record for The Natural Dentist Mouth Rinse. The agency has been tasked with communicating the therapeutic benefits of the mouth rinse in chemotherapy patients experiencing mouth inflammation or sores. Coyne PR’s efforts will include digital asset creation, advocacy communications, and both on and offline cancer community engagement initiatives.

SAN FRANCISCO—MWW has been named agency of record for three new clients in its technology practice: biofeedback and health apps leader, Azumio; time-saving and arrival technology, Twist; and creative marketing and publishing platform, Blurb. All accounts will be led out of MWW’s San Francisco office.

LOS ANGELES—The USO (United Service Organizations) has retained The Pollack PR Marketing Group as its PR and marketing agency to support its individual fundraising outreach program Team USO. PPMG will devise and implement a holiday campaign for Team USO for the 2012 holiday season.

NEW YORK—Financial services, energy, engineering and technology public relations firm Aspectus PR has been appointed by The IMS Group/Hedge Op Compliance to deliver its global communications strategy. Aspectus will be working with IMS as it develops its core messaging to help develop content for national, international and financial services media across its UK and US operations.

BOSTON—PAN Communications has added PicsArt, a full-featured mobile photo application that allows consumers to create, caption and share photos in real-time. PAN has been charged with strengthening positioning and messaging as well as developing traditional and social media programs.

NEW YORK—M&C Saatchi PR has added three new accounts in the areas of social gaming and technology: Flow, a performance fitness app backed by professional athletes; the new casual gaming tournament platform gogamingo; and Sumeria a national network that connects young professionals to social engagement opportunities.

NEW YORK—Stuntman, a Manhattan-based consumer lifestyle public relations agency, has been named agency of record for Bryant Park Hotel. Stuntman PR will support a wide variety of national and local hotel initiatives including event marketing support for film premieres and special events taking place at the Bryant Park Hotel’s RealD 3D Screening Room and Cellar Bar venues.

NEW YORK—The Morris + King Company has been retained by Jacks & Jokers, a contemporary apparel company inspired by the iconic imagery and art of the United States Playing Card Company. MKC will develop and execute a comprehensive public relations campaign that will tap the strengths of MKC in the consumer and lifestyle sectors, bringing heightened awareness to the Jacks & Jokers brand.