PRovoke Media 07 Dec 2020 // 3:51AM GMT
TORONTO — Ceder’s non-alcoholic gin has named Your Brand its Canadian PR agency of record. Your Brand is tasked with developing and deploying paid and earned marketing communications, sourcing and managing partnership opportunities and overseeing the brand’s Canadian influencer strategy.
CHICAGO — Zapwater Communications has struck partnerships with three consumer packaged goods companies. The new clients are GoodSam Foods, a snack foods company that works with small farmers; Snapdragon Food, an Asian food company; and Sonoma Gourmet, whose products include pasta and pizza sauces and olive oil.
NEW YORK — Evins Communications has added Bomber Ski to its client roster. Evins has been tapped to lead the ski brand’s media and public relations efforts in addition to handling social media initiatives.
ATLANTA — Trevelino/Keller has struck new client partnerships with Phytest and PRTCL. For Phytest, the agency will support the brand as it builds awareness and launches an updated website, highlighting new revenue cycle management (RCM) services for laboratories. For PRTCL, Trevelino/Keller will partner to launch the nation’s first collection of sports nutrition supplements specifically formulated for women.