NEW YORK—Memorial Sloan Kettering Cancer Center has retained CooperKatz & Company as its strategic communications partner. Memorial Sloan Kettering is looking to enhance and expand both its reputation and how people think about cancer, having recently launched a new campaign—“More Science. Less Fear.”—developed by creative agency partner Pereira & O’Dell. CooperKatz will work with MSK to promote its new models for broadening the reach and impact of its standards of care and clinical research program in partnership with other cancer care providers.

NEW YORK—Percepture has been selected by Kronos America to unveil its latest consumer product launch, the Reebok Watch Collection (pictured).

ATLANTA—Bluegiga, provider of short-range wireless connectivity solutions to OEMs, device manufacturers and system integrators, has selected Trevelino/Keller as its public relations agency of choice. The firm will manage an aggressive media relations strategy, executive visibility program and tradeshow support.

NEW YORK—Child's Play Communications has added iDeaUSA as a client. The Child's Play team will be responsible for media relations and blogger management for the launch of two products: The Q, a new tablet just for kids, and Q Whoo, a messaging app that seeks to protect kids while connecting families.

CORAL GABLES, FL—Cheryl Andrews Marketing Communications has added the Paradise Beach Nevis, a new boutique villa resort on the Caribbean island of Nevis, to its list of travel and hospitality clients.  The agency has been retained to coordinate the launch campaign in North America and the UK surrounding Paradise Beach’s January opening date.

NEW YORK—Public relations, marketing and digital agency NKPR has expanded its artist management division, NK Artists, with the addition of clients including New York fashion photographer, Sophie Elgort; Financial Times and The Hollywood Reporter contributor, trend expert and futurist Syl Tang; and Olympic gold medalist, Russian-American gymnast, Nastia Liukin.