NEW YORK — Kwittken has been named the PR and social media agency of record for the moving and storage company PODS.  Kwittken will be responsible for increasing awareness for the company’s residential moving and storage business. The agency will support PODS through content marketing, social media, brand activations, thought leadership and traditional media relations.

NEW YORK — Relevance International has been selected to be the global PR agency of record for The Royal Atlantis Residences in Dubai. The property, opening in 2019, will be the first ‘super prime’ branded residences in the Dubai residential market and is the first opportunity for residential ownership within the Atlantis portfolio. The 43-story building will have 231 residences and a 795-room hotel.

FORT LAUDERDALE, FLORIDA — Jersey Mike’s Subs has selected Fish Consulting to lead its franchisee recruitment marketing initiatives in the US. The sandwich chain engaged Fish to develop new creative to attract qualified single- and multi-unit franchisees to join the brand nationwide. The agency also will handle national and local public relations to showcase Jersey Mike’s reasons to invest and help it reach the goal of 3,000 restaurants by 2021.

NEW YORK — The Economist Events has selected BackBay Communications to lead PR for its second annual impact investing conference being held Feb. 15 in New York. The agency is charged with raising awareness of the event and speakers among key target media in the impact investing, socially responsible investing and environmental, social and governance investment communities, through pre-event digital communications, including a Q&A speaker blog.