NEW YORK—Lane PR was retained by Infinova, a global provider of complete video surveillance solutions, to provide strategic counsel for its $89 million agreement to acquire March Networks, a security and video surveillance peer. Lane PR advised Infinova on all aspects of communications surrounding the acquisition, including timing, positioning, messaging and media outreach, reaching employees at both companies as well as to customers and investors.

RALEIGH, NC—French/West/Vaughan has been named public relations agency of record for Arena North America and Skins International. FWV is partnering with Arena to enhance awareness of its line of high-performance swimwear as it continues to expand its position in the US market. The firm will also be providing PR support for the athletic apparel brand, Skins International.

MOUNT KISCO, NY—Robin Leedy & Associates, a public relations and social media marketing agency known for its expertise in engaging m female consumers, has signed several new clients: FeverAll Acetaminophen Suppositories by Actavis; Replens by Lil’ Drug Store; SpermCheck Fertility; The Natural Dentist by Revive Personal Products; Redex’s Udderly Smooth; and the Boiron USA brands Oscillococcinum, Arnicare and Camilia.

NEW YORK—Child’s Play Communications has added GUND, a leading manufacturer of plush toys, to the company’s client roster. Child’s Play Communications will be responsible for creating press turnout for GUND at Toy Fair and implementing a year-long mom-blogger outreach program for the company’s babyGUND line.

ATLANTA—Arketi Group, a high-tech business-to-business public relations firm, has been chosen by MediKeeper, a health information integration company, to lead strategic marketing initiatives. Arketi will be handling event marketing, email marketing, social media and public relations for MediKeeper. Arketi's work will help the company target public and private employers, employee benefit and wellness vendors, and health care providers.

LOS ANGELES—Blaze has added The Claremont Hotel Club & Spa, located in Berkeley, Cal., to its client roster. Blaze will generate consumer awareness and interest about the property, located on a mountainside in the Berkeley Hills.

NEW YORK—5W Public Relations has added Rewarding Student Commitment, a college preparatory program for students in grades 8-12, to its client roster.