NEW YORK—Skift, a leading resource, authority and expert on the travel industry, has tapped Percepture as its public relations agency. Percepture's mission is to help solidify Skift’s authority as the most credible and comprehensive resource in the world for travel trends and information. Kathie Gonzalez and René Mack at Percepture lead the account relationship.

NEW YORK—Child’s Play Communications, a public relations agency specializing in promoting kids’ products to parents, has added Pai Technology, which makes family-friendly educational products with a focus on science, technology, engineering, and mathematics.  Child’s Play will be responsible for traditional media and social influencer outreach to launch or support Pai brands including the PaiBand kids’ activity band; robot Pai CodeBot; and Pai interactive storybooks.

TORONTO—Dell Technologies has named Environics Communications its public relations agency of record in Canada, following a competitive pitch process. Environics will provide integrated communications services for Dell Technologies including PR, social media and influencer engagement.  

NASHVILLE—ReviveHealth, a Weber Shandwick company, has been named integrated marketing agency of record for Vanderbilt University Medical Center, which includes a leading medical research center and the highest-ranked hospital in Tennessee. ReviveHealth is tasked with stewardship of VUMC's brand and all marketing, advertising, digital, social and PR work to support the organization.

CHICAGO—Zapwater Communications has expanded its beauty portfolio with the addition of clients including men’s grooming brand Oars + Alps—for media relations, strategic partnerships, event management, marketing communications and social media—and skincare line Advanced Clinicals, which initially retained Zapwater last year for social media, including community management, content creation, influencer engagement and social listening, and has expanded the partnership to include media relations, strategic partnerships and event management.

TONAWANDA, NY—E-ZOIL, manufacturer of performance-enhancing fuel additives and cleaning solutions, has named Marx Group as its agency of record for marketing and public relation. Marx will assist E-ZOIL with marketing and branding strategies, messaging and ad creative, media planning and placement, trade show support, PR writing and distribution and represent the company to trade and consumer media.

NEW YORK—Kellen, an association management and communications company, recently added clients to its communications roster, including Girl Scouts of the USA, National Association of Corrosion Engineers, and the Disaster Recovery Institute International.  

SANTA ANA, CA—Social Costa Mesa, a chef and ingredient-focused, new-American restaurant known for its creative play on the social dining experience, has hired Powerhouse Public Relations to provide a wide scope of public relations, marketing and social media support.

NEW YORK—Brandstyle Communications has been selected to represent Schaffer's Genuine Foods and North Sails.

TORONTO—Chimera Collective has been selected to represent Baycrest's The Brain Project.