CHICAGO—The American Dental Association has selected Fleishman-Hillard as its agency of record, following a competitive review of 12 national and global agencies that began in the fourth quarter of 2012. ADA, a leading advocate of oral health, will partner with Fleishman-Hillard on an integrated awareness campaign that will educate the public, engage the broader healthcare community and support the future of access and optimal oral health for all Americans.

NEW YORK—Armitron, the watch brand, has chosen MWW as its public relations agency of record. MWW will lead a national public relations initiative to support Armitron’s “Make Time” campaign, which celebrates special moments in people’s daily lives. MWW will also craft communications programs to promote the company’s Anne Klein and Nine West brands. The account will be led by MWW’s consumer lifestyle marketing practice, based out of MWW’s New York office.

MINNEAPOLIS—Padilla Speer Beardsley has been engaged for communications services by two healthcare clients. For Midwest & Mountain Dental, a provider of family dentistry with 110 offices nationally, Padilla will develop and execute a lead generation campaign to accelerate patient growth in key markets. For Patterson Companies, a $3.5 billion specialty distributor for the dental, veterinary and rehabilitation supply markets, the firm will work on crisis and issues management and training, in addition to support for Patterson’s investor relations program.

NEW YORK—Lippe Taylor has become the consumer agency-of-record for ZeptoLab, the Moscow-based gaming company best known for Cut the Rope. Lippe Taylor will be responsible for spearheading consumer PR and building greater brand awareness for new and existing game titles, a new and expanding line of Cut the Rope toys and merchandise, and the award winning web series Om Nom Stories.

NEW BRIGHTON, MN—Risdall Marketing Group has added Dental Services Group, a dental laboratory network providing products and services to dentists across the country; Pathway Health Services, a professional management and consulting organization focused on the long-term care industry; and Vertical Storage, a supply and storage company for the material handling industry. Other recent additions include Groveland Capital, QBF, Schussler Creative, the University of Texas at Tyler, and Wayne D. Jorgenson.

NEW YORK—The Morris + King Company has been retained by Arby’s Foundation, a foundation dedicated to ending childhood hunger in America. MKC will work with the Atlanta-based Foundation to develop a revamped branding strategy and help engage and educate the public about its work to connect children with the healthy meals they need. The campaign will tap MKC’s expertise in the consumer, lifestyle, healthcare, foundations and life sciences sectors.

BOSTON—PAN Communications, a public relations and digital media leader driving communications strategy for technology, consumer and healthcare industries, has added four accounts to its technology portfolio: Veracity Payment Solutions, a merchant acquirer and provider of payment transaction processing services; Caserta Concepts, a consulting and technology services firm that specializes in data warehousing, business intelligence and big data analytics; Outerlink Global Solutions, a first-responder communications provider for M2M applications; and Conduit Systems, which delivers information technology support and services.

LOS ANGELES—JS2Communications has been selected by, a pioneer in online cash-back shopping, as its agency of record. The firm will introduce the recently re-launched website and further expand the company’s US presence through media relations, marketing and social media consulting.

ATLANTA—Brandware Public Relations has been selected as public relations agency partner for Mighty Auto Parts, which is celebrating 50 years in the American automotive aftermarket. Brandware will work alongside Mighty’s longtime advertising partner, Agency South, supporting a full range of corporate public relations needs, including strategy, media relations and event support.

NYACK, NY—Carolyn Izzo Integrated Communications has been selected by the newly opened El Ganzo Hotel in San Jose del Cabo, Mexico as its agency of record. CIIC's goal is to put El Ganzo on the radar of trendsetting travelers throughout the United States using both traditional media and social media, through targeted media outreach, executive media tours, celebrity and key influencer outreach.