MINNEAPOLIS—The Conseil Interprofessionnel du Vin de Bordeaux, which represents and promotes nearly 6,600 wine growers and 300 wine merchants in France’s Bordeaux wine region, has selected PadillaCRT as its public relations agency of record for the United States. The work will be based primarily out of the agency’s New York office.

MINNEAPOLIS—Tunheim, a Minneapolis-based communications consulting firm, has been named consumer public relations agency of record for Twin Cities-based Select Comfort Corp., creator of the Sleep Number bed. Tunheim won the business in collaboration with IPREX, its network of 115 independent communication offices worldwide. Sleep Number is seeking put greater emphasis on its brand story, and particularly the ways in which the company’s innovations can improve sleep quality.

BOSTON, MA—BackBay Communications, an integrated firm focused on the financial services sector, has been retained as public relations agency of record by Bluefin Payment Systems, a leading provider of secure payment technology for retailers, enterprises and small to medium-sized businesses worldwide.

NEW YORK—DavEllePR has been named PR agency of record for Hispanicize for the fifth year. Now in its eighth year, Hispanicize 2017 Week is a leading annual event for Latino trendsetters and newsmakers including digital content creation, journalism, marketing, entertainment and tech entrepreneurship.