SAN FRANCISCO—Lithium Technologies, a leader in social customer experience, has appointed Bite Communications as its global agency of record. Bite will drive a full range of communications and thought-leadership campaigns for Lithium, with initial work focused on the US and European markets. The agency will focus on raising Lithium's profile and helping the company champion the value of social customer experience software.

NEW YORK—Nigerian-based Arik Air, one of West Africa’s largest commercial airlines, has appointed C. Moore Media International Public Relations as agency of record. C. Moore Media will create a robust and strategic communications platform that will bolster Arik Air’s position as Africa’s fastest growing airline. The communications platform will include traditional, online and social media. It will also work on raising the profile of Arik Air especially within the US business community.

NEW YORK—Safety-Kleen Systems, a leading provider of environmental services, oil re-refining and responsible cleaning solutions, has named the New York office of Cramer-Krasselt its agency of record for recycled motor oil brand EcoPower. The assignment includes advertising, branding, digital, media and public relations.

NEW YORK—Affect, a public relations and social media firm specializing in business-to-business technology and professional services, has been engaged by Cyrus Innovation, experts in software development for enterprises and startups. The company turned to Affect to help identify and promote Cyrus’ competitive advantages and strengths to assist in marketing and empowering sales efforts. Affect is also working with Cyrus on a new website and sales collateral to reflect the new messaging and positioning.

LOS ANGELES—SnöBar, creator of alcohol-infused ice-pops and ice cream, has selected Blaze PR. The agency is assigned with raising brand awareness and market expansion through a comprehensive public relations program including an aggressive media relations campaign, social media strategy and execution, as well as high-profile events.

WOODLAND HILLS, CA—JMPR Public Relations has been appointed as agency of record for Royal Purple, overseeing media outreach for the high performance lubricant manufacturer. JMPR will execute media relations launching new lines of Royal Purple branded products and raising awareness for the brand within the automotive industry and among consumer target groups.

ATLANTA—Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it has been selected by Knowlagent, an agent productivity solution for the world's 13 million call center agents, as its agency of record. The firm will build on an aggressive 2011 integrated marketing effort that launched Knowlagent's new software-as-a-service productivity platform.

CHARLOTTESVILLE, VA—NovoNail, which markets a solution for nail fungus consisting of dedicated restoration treatment centers, has retained Trevelino/Keller as its public relations agency of record.

NEW YORK— JS² Communications, the bi-coastal public relations and marketing consulting agency, has signed the Hair Rules brand and salon for press representation.

GREENWICH—Lisa Lori Communications has been selected as agency of record by The New York Society for the Prevention of Cruelty for its ongoing media relations efforts and special events. The agency has also been selected by Chef Marc Webber to handle public relations efforts for OntheMarc events and catering and for Thirdman