LOS ANGELES — The Pollack Group has expanded its client roster with two new partners — ClubCorp and Future Meat Technologies. ClubCorp has hired the agency to lead digital and social media for its inaugural ClubCorp Classic, a professional golf competition being held in April in Texas. Future Meat Technologies, which is a cultivated meat company, has partnered with The Pollack Group as it prepares to break ground this year on a large-scale production facility in the US, with a domestic product launch tentatively set for 2023.

DALLAS — Poke restaurant chain Sweetfin has named Champion its PR and social media agency of record. Champion’s work will focus on building brand awareness by generating earned media coverage on a local and national level. In addition, the Dallas-based agency will provide an overarching social media content strategy and community management support across various channels for Sweetfin.
NEW YORK, NY — 5W Public Relations has been named PR agency of record for Dragon Hemp, a new line of wellness products composed of hybrid formulations infused with the original Chinese Herb, CBD, additional Chinese herbs and other botanicals. 5W will work with the client to generate media that achieves mass consumer engagement and industry awareness, introducing Dragon Hemp's custom formulas to showcase their benefits including performance enhancement, recovery support and restore overall wellbeing.

NEW YORK — Cindi Riccio Communications has been selected as AOR in the US for HugePOD, a print-on-demand apparel design and manufacturing company. The PR and influencer marketing campaign for HugePOD will support its growth in the US as it seeks to offer small and mid-sized business owners a fast and cost-efficient process from design to doorstep. HugePOD provides a multitude of innovative technologies including Artificial Intelligence (AI) capabilities, and a drag-and-drop tool to help users directly design a 3D mockup of a garment on a desktop computer or mobile device.
NEW YORK — Lou Hammond Group has signed on four new clients for public relations/corporate communications, strategic planning, branding and digital marketing. They are: Visit Cheyenne Wyoming, the local marketing group; Preserve Sporting Club & Residences, a retreat located on 3,500 acres in Richmond, Rhode Island; Two Roads Development, whose projects include Forté, a waterfront luxury condominium in West Palm Beach; and Hotel Haya, a new boutique hotel located minutes from downtown Tampa.