ATLANTA — The digital payment startup Payrailz has named William Mills Agency its PR agency of record. William Mills, which specializes in financial PR, is charged with building awareness of Connecticut-based Payrailz, which bills itself as being faster and more engaging than other digital pay services.  Payrailz leverages technology and AI other industries are using to provide automated assistance.

NEW YORK — Burrow, the modular, custom couch company, has named Diffusion its PR agency of record. Diffusion is charged with building brand awareness of Burrow, whose home-delivered couches can be assembled tool-free in 10 minutes. The company recently announced obtaining $4.3m in seed money.

CHICAGO — La Sultana Hotels Signature has tapped Zapwater Communications as its US PR agency of record.  The brand consists of two luxury hotels in Morocco — La Sultan Marrakech (pictured) and La Sultana Oualidia. Zapwater has been charged with doing PR, influencer marketing and partnerships, and will serve as the hotel group’s US press office.

FLORHAM PARK, NEW JERSEY — BML Public Relations has nabbed two new accounts — the Manischewitz kosher food company and Mountain Creek Resort in New York. Manischewitz has named BML its PR agency of record, with the goal of increasing brand awareness, particularly at holiday times, and supporting new product launches. Mountain Creek has tapped BML to help the resort’s new owners rally interest among consumers.

RESTON, VIRGINIA — The golf clothes company Swannies has tapped Buffalo.Agency for PR and events support. Buffalo is charged with promoting Swannies’ clothing, which is designed for players age 18-30. The agency also will market Swannies millennial-focused golf tournaments in 10-plus US cities.