CARBONDALE, CO — The Brewers Association has named Backbone Media as its public relations agency of record. Backbone will provide dedicated media relations and strategic communications support for the association’s member- and consumer-facing initiatives and priorities. These include amplifying the brand presence and awareness of the Brewers Association and its members; promoting and elevating the beverage of craft beer to consumers; and getting consumers interested in homebrewing.

NEW YORK — Kaplow Communications is now working with Extend Fertility. The New York City company aims to make fertility services more accessible by charging fees that are 40% less than the national average.

LOS ANGELES — Ballantines PR is now representing the new AC Hotel Pleasanton as its official PR agency of record. Situated in the heart of the Tri-Valley in Northern California, the AC Hotel Pleasanton is scheduled to open this fall.