TALLAHASSEE, FLA —Sachs Media Group has been selected to handle communications for Support Our Troops, a nationwide organization that helps meet the needs of US troops deployed overseas. Sachs will promote a fundraising initiative with Dr. Scholl’s and Bayer HealthCare, seeking to spark a national conversation around this charitable effort through an assortment of public relations strategies, including influencer/earned media outreach, grassroots advocacy and social media promotion.

RALEIGH, NC French/West/Vaughan has been named agency of record of BlitzPredict, a global sports information platform with a focus on sports and esports betting markets. BlitzPredict provides sports predictions to the blockchain, time-stamped against true market odds to provide a permanent, verifiable record of an expert’s success.

NEW YORK — SourceCode Communications has expanded its consumer tech client roster with the addition of  two agency of record partnerships —the social app Scruff for gay men and Elvie, a health and lifestyle brand for women. SourceCode’s work for both new clients will focus on building an integrated communications plan designed to establish thought leadership, accelerate customer awareness and drive business growth.

NEW YORK —Issa PR has been selected to handle communications efforts for Project Promise, a St. Croix, US Virgin Islands-based nonprofit dedicated to improving the lives of at-risk youth. Project Promise’s recent efforts include granting nearly $10,000 to educate 30 children in South Africa for a year, hosting a reception for World Refugee Day in New York and training St. Croix community members as coaches equipped to help residents still reeling from the psychological and emotional effects of last year’s hurricanes.

NEW YORK — The Brandman Agency has added BodyHoliday in St. Lucia to its client roster. The all-inclusive property is known for offering guests a customized approach to health and wellbeing through exercise, healthy eating and relaxation.

NEW YORK — Magrino has added three new travel clients to its roster. They are Joali Maldives, a luxury hotel opening on the private island in the Raa Atoll this fall; the newly revamped JW Marriott Turnberry Miami; and the luxury Lotte New York Palace in Manhattan.

NEW YORK — ESN Group has tapped the agency CRC to handle public relations surrounding the launch of Ceramedx, a natural therapeutic system to treat dry or irritated skin. Ceramedx includes an extra gentle cleanser, restoring body lotion and ultra-moisturizing cream.

STUART, FLA — The beachfront community Sailfish Point has named Buffalo.Agency as its public relations partner. Buffalo.Agency will publicize the Hutchinson Point, Florida community in national and relevant regional media covering luxury real estate, golf, yachting and related topics.

NEW YORK — Luxury Collection Hotel & Resorts has tapped Turner to handle public relations for its new Baja California property, Solaz Los Cabos. Solaz is the brand’s first property in southern Baja, where it overlooks like Sea of Cortez.