LOS ANGELES — Healthy snack brand Bahammi has handed its PR business to The Pollack Group. The Pollack Group will provide strategic counsel and support its marketing efforts across media relations, social media, and digital campaigns. Bahamii was founded in 2020, focusing on unlocking the antioxidant and high fiber benefits of dates, the key ingredient of the company’s snacks.

FORT LAUDERDALE, FL — Hemsworth Communications has been hired by Bernoulli | Locke, an experiences innovation firm. Effective immediately, Hemsworth is responsible for crafting a robust PR strategy surrounding various Bernoulli | Locke initiatives, beginning with the launch of Fanvest.io, a platform created to promote “passion investing,” projects, allowing fans to invest in the things they love. The agency’s efforts will include media relations and promotion for the first-ever fan-owned professional sports team, a new Fan Owned SailGP Team. 

NEW YORK — Advantage has appointed 5WPR as their public relations agency of record. 5WPR will spearhead Advantage's US. public relations efforts, strategically focusing on media relations to enhance the company's market share in existing and future destinations. The PR campaign will encompass both B2B and B2C outreach, aiming to establish Advantage as an industry leader by showcasing its unique origin story and its significant impact on the rental car industry. Leveraging their technology division's expertise, 5WPR will draw from top trends, benchmarks and historical insights.

BOSTON — Millwright’s Warner Communications has been chosen as the public relations agency of record for Middlesex Mediation, an ADR (alternative dispute resolution) firm. The Boston-based firm is led by John D. Hanify, former assistant U.S. attorney for the District of Massachusetts and retired partner at Jones Day, where he had served as head of its Boston litigation practice. Middlesex Mediation is engaging the Warner team to amplify awareness of its professional services, including how its cost-saving ADR approach can benefit individual industries, across the Boston metro and greater New England region.

MIAMI — CIIC PR has partnered with Novotel Miami Brickell. The collaboration marks CIIC PR’s expansion into Miami's  hospitality scene. CIIC PR will leverage its experience in the hospitality industry, crafting strategic campaigns and establishing valuable connections with influential media outlets and influencers. The program includes media and influencer relations, thought leadership and synergistic digital partnerships.