NEW YORK — Royal Air Maroc hired 5W Public Relations and digital agency How as its PR and digital agency of record in the US. The PR team's strategic focus centers on enhancing airline awareness and promoting travel to Morocco and Africa from major US cities such as NYC, Miami and Washington. By closely collaborating with Royal Air Maroc, 5WPR will analyze target audience trends and preferences, creating campaigns and initiatives that align with travelers' interests. How will reimagine the airline's US paid media program, revitalizing ad creative and targeting, while also developing compelling social media content to bolster the airline's global presence.

PHILADELPHIA — Brownstein Group agencies — Brownstein, Red Thread PR and Nucleus Digital — have welcomed three new food and beverage clients to their roster. Federal Donuts is working with both Nucleus Digital and Red Thread PR to promote its donut and fried chicken shops. With nearly a dozen locations established since its founding in 2011, the brand now seeks to reach new markets across the country and accelerate its national expansion with the support of Nucleus and Red Thread. To raise awareness of its fresh coffee offering with its bean-to-cup machines, hospitality company Onvo has partnered with Brownstein and Nucleus on a new brand awareness campaign. Coffee extraction company BKON has enlisted Red Thread PR to support the launch and expansion of its new ready-made cold coffee product Coldstretto.

SAN DIEGO — Crowe PR has partnered with Infantino, taking charge of planning and executing Infantino's public relations and social media influencer marketing strategies. The collaboration aims to bolster Infantino's reach and reputation by spotlighting their products through targeted media and influencer relations.

NEW YORK — New skincare company Sepia has hired Ink & Roses for PR support. Ink & Roses’ first charge is handling communications around the August 1 launch of Sepia. Sepia’s products are designed to be used by consumers with diverse skin tones and texture.