NEW YORK — Rubenstein has been selected to lead communications for NYC & Company's Coalition for NYC Hospitality & Tourism Recovery. An initiative of NYC & Company, the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, the coalition was formed to restore New York City's brand locally and beyond, and safely engage, mobilize and champion all sectors of its tourism economy once the city begins to emerge from the Covid-19 pandemic.

BOSTON – PAN Communications has added Michigan-based software company OneStream to its technology client roster. OneStream, whose platform is designed to simplify corporate performance management, has tapped PAN to help accelerate its media relations strategy and uplevel its brand narrative through content development and executive thought leadership.

SÃO PAULO — Stibo Systems has hired VIANEWS to handle its public relations and social media business in Brazil. Tiago Candiani, senior executive, leads the account for the master data management company.

NEW YORK — Cindy Riccio Communications has been selected as AOR for both Terraboost Media and empowerHER. CRC will support all consumer, trade and business media initiatives for Terraboost, a purpose-driven out-of-home media company, which has been providing hand sanitizer billboards to more than 72,000 outlets nationwide since 2007. empowerHER is a nonprofit organization with a very specific mission, to empower, support and connect girls and young women who have experienced the loss of their mothers. CRC kicked off their first ever virtual Mother’s Day Retreat to welcome women from all across the country and more than nine countries.