PRovoke Media 29 Jun 2020 // 1:48AM GMT
SANTA ANA, CA — Powerhouse Communications has been hired by WaBa Grill to lead public relations, influencer and social media programs for the fast casual chain. Powerhouse is responsible for implementing thoughtful campaigns designed to engage consumers and prospective franchise partners.
NEW YORK — SourceCode Communications today announced that it has been selected as the US communications agency for Gympass, the corporate wellness platform that provides employees access to a global network of gyms, studios and wellness apps. Through this partnership, which started in May, SourceCode will be focused on raising Gympass’ visibility across the US market and shining a light on its recently expanded virtual offerings — live classes, Gympass Wellness, and live personal training.
ATLANTA — Brandware has added EBlock, an online auto auction service, to its client roster. Brandware will provide communications services through trade, industry and automotive-technology publications as well as thought leadership to lead brand and content strategy.
NEW YORK — Loyalty program company Engage People has named Caliber Corporate Advisers as agency of record, charging the firm with communicating the value of paying with points. Caliber will work with Engage People to increase overall awareness around the value of technology that seamlessly converts loyalty points to fiat currency, allowing consumers to pay with points as easily as they’d pay with a debit or credit card during the online checkout process.