FLORHAM PARK, NJ — BMLPR has been named PR agency of record for Discover Boating, a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. BMLPR will manage all public relations efforts focused on increasing participation and creating interest in boating specifically by driving consumers interested in learning more about boat ownership to DiscoverBoating.com.

RALEIGH — French/West/Vaughan has been retained by the ticketing platform FlipTix for national and event-specific public relations support. Based in Newport Beach, Calf., FlipTix provides a platform, including a mobile and web app, that lets ticketholders who leave an event early “Flip” (sell) the remaining time on their ticket to a buyer outside the venue. FWV will direct media relations efforts for FlipTix, starting with the upcoming BUKU Music + Art Project, March 22-23 in New Orleans.

LOS ANGELES — jmpr has been named agency of record for Edelbrock, a designer, manufacturer and distributor of aftermarket performance parts. jmpr, a division of imre, will support Edelbrock by enhancing awareness for the brand’s product offerings in the late-model and classic muscle car, hot rod, off-road and JDM sectors among others, while assisting the company with upcoming product launches and sponsorship announcements.

ATLANTA —Trevelino/Keller has been engaged by Revegy, which specializes in sales and account planning technology for complex enterprise sales organizations. Trevelino/Keller will provide public relations, digital marketing support, and strategic counsel to raise awareness of Revegy’s differentiated offerings and further the company’s position as a category leader.