CHICAGO—Olson Engage has been named the new public relations agency of record for Kraft’s Planters brand, replacing Edelman. The win expands Olson’s relationship with Kraft Foods, which began with the agency’s 2012 win of Oscar Mayer, which had been with Weber Shandwick for the previous 16 years.

NEW YORK—Lippe Taylor has been chosen by Shionogi as public relations agency of record for Osphena, approved by the US Food & Drug Administration for the treatment of moderate to severe dyspareunia. Lippe Taylor will be responsible for consumer and professional PR, educating the media and telling the brand story to both postmenopausal women and healthcare professionals.

NEW YORK—Ogilvy Public Relations will continue to serve as Mazatlan’s public relations agency of record following a competitive review. Ogilvy PR will expand on its previous work with the destination to drive tourism growth and foreign investment in the region and shape its reputation in the media. Ogilvy PR has worked with the Mazatlan for the past two years as well as the Government of Mexico and Mexico Tourism Board.

NEW YORK—The London West Hollywood has selected DKC Public Relations as its public relations agency of record.  DKC will work with the elegant and chic hotel to oversee its public relations platform and strategies, focusing on upcoming renovations as well as supporting the property's award-winning amenities, services and iconic features on a national and international basis.

NEW YORK—Clearpath Health Communications has been appointed by Scioderm, a late stage clinical pharmaceutical company developing SD-101 for the treatment epidermolysis bullosa, as agency partner for corporate communications, providing integrated media, investor, patient and professional communications.

MIAMI—RockOrange has been selected as the agency of record to lead public relations efforts for Gulliver Schools. RockOrange will serve as an extension of the school’s existing communications team, and will assist with external, internal and executive communications.

NEW YORK—For a fourth straight year, M&C Saatchi Sport & Entertainment has been named communications partner for Beyond Sport United, which brings sports teams, leagues, and their partners together to share, learn and better understand how they can deepen their social impact. M&C Saatchi Sport & Entertainment will oversee strategic communications, social media management and sponsorship exploitation for the event.

NEW YORK—Atlanta-based Mellow Mushroom Pizza Bakers  has selected Stuntman PR as agency of record. Stuntman PR will implement a fully-integrated publicity campaign to support the expanding national franchise.

NEW YORK—Alan Miller Public Relations has been retained as the national public relations agency of record for the 2014 season of the Professional Bull Riders, coinciding with the PBR’s 21st anniversary. Starting with the kickoff of the Built Ford Tough Series’ recent season opener at Madison Square Garden, AMPR has been tasked with building the PBR brand through national media exposure and supporting various Built Ford Tough Series local engagements.

NEW YORK—cutlog NY has appointed A&O PR to oversee marketing and public relations for the fair’s second edition, taking place during Frieze Week, May 8-11.