NEW YORK — Park Place Technologies, the data storage hardware maintenance company,  has named Kwittken its global communications agency of record. Kwittken is charged with bolstering the brand with potential C-suite customers by aligning data center hardware maintenance with broader industry trends and executive level concerns. Kwittken is also driving communications strategy for Park Place’s M&A machine, as well as highlighting the company’s strategies for ensuring continuity of customer service and employee culture across its expanding global footprint.

ATLANTA — Stretch Zone, which runs practitioner-assisted facilities, has tapped Trevelino/Keller to spearhead its public relations efforts. The agency is charged with driving brand awareness as Stretch Zone looks to double its growth by 2019. Stretch Zone, founded in 2014, is the only national accredited stretch brand, the firm said.

LOS ANGELES —The natural beauty company Alaffia has tapped Agency Guacamole to serve as its PR agency of record, boosting the firm’s focus on beauty and lifestyle brands.  Alaffia makes fair trade and MADE SAFE-certified beauty products, Africa includes education-based projects, women’s empowerment campaigns, eyeglasses drives and reforestation initiatives.