PRovoke Media 02 Mar 2020 // 3:29AM GMT
LOS ANGELES — The Consultancy PR has been selected to represent EQ Office, which works with businesses to find, design and manage workspaces. TCPR will work with EQ to further the reach of the company beyond the commercial real estate business into the lifestyle and design businesses.
TORONTO —Strategic Objectives has been named agency of record for public relations and influencer marketing for Groupe Marcelle, the largest cosmetic manufacturer in Canada. Following a competitive review, the agency was selected to lead public relations and influencer strategies across the company’s portfolio of brands including Lise Watier, Marcelle, Annabelle Cosmetics, and CW Beggs & Sons. Strategic Objectives has also been named Canadian public relations agency of record for Portland, Oregon-based KEEN Footwear. KEEN has retained Strategic Objectives to manage national public relations and communications, supporting ongoing initiatives and new product launches.
TORONTO — Cohn & Wolfe | Canada has added two new clients to its roster. The firm has been named the marketing strategy agency of record for Canada’s Lighthouse Labs to support the independent educator’s mission to continuously find the best ways to train the next generation of developers and transform the way tech education is delivered. New Zealand’s Sacred Hill Vineyards, part of FWM Wine, Beer and Spirits’ brand portfolio, has also enlisted Cohn & Wolfe to drive their Canadian influencer marketing and share the flavors and stories of the winery.
NEW YORK —AZIONE is now representing the brand Judy, which sells emergency preparedness kits. Kits are created based on risks associated with buyers’ households. Once registered for a kit, customers also receive access to a text-based “Ask an Emergency Expert” program with real-time responses as well as an on-going messaging system with life-saving safety tips and timely alerts.
PARSIPPANY, NJ — Coyne Public Relations has been named agency of record for Evolve BioSystems. Coyne has been tasked to develop a communications strategy to bring more awareness of the company’s most recent product Evivo, a probiotic to restore the infant gut microbiome.
NEW YORK — Smart lock maker Gate Labs has selected Diffusion as its public relations agency of record. Diffusion is responsible for all corporate and consumer media relations as it works closely with the brand to raise awareness of its next generation smart lock.
LOS ANGELES — Viamedia, the cross-media local advertising company for independent video providers, has selected Bob Gold & Associates as its public relations agency of record. The agency will help promote Viamedia’s comprehensive suite of advanced video and digital advertising solutions.
FORT LAUDERDALE, FL — Hemsworth Communications has added Zombie Coffee and Donuts to its food, wine and spirits division. Effective immediately, the firm will be responsible for driving Zombie’s communications strategy, media relations and social media programming.
NEW YORK — Lou Hammond Group (LHG) has been hired by five new clients for public relations/corporate communications, strategic planning, creative services and digital marketing. They are: investment company McNair Interests, which is launching a new mixed-use development in Houston; The Gain Aspen resort in Aspen, Colorado; Pearland Economic Development Council, which represents the community outside Houston; The Garden of the Gods Resort and Club in Colorado Springs; and the Houston Golf Association, a nonprofit that focuses on local communities and youth.