NEW YORK — M&C Saatchi Sport & Entertainment North America has been appointed public relations agency of record by Piaggio Fast Forward (PFF), a subsidiary of Piaggio, the Italian manufacturer of the iconic Vespa scooter, for its robot, gita. Gita is the first consumer robot programmed with pedestrian etiquette. The Boston-based robotics company and leader in following technology has partnered with M&C Saatchi Sport & Entertainment to develop and lead strategic communications programs to support gita.
BOSTON — Definitive Healthcare, which provides data & analytics in the healthcare provider and influencer market, has named PAN Communications its PR agency of record. To kick off the partnership, PAN will help elevate Definitive Healthcare’s brand visibility and awareness in the healthcare data and intelligence market, with a focus on the biopharma and medical device verticals.

SANTA ANA, CA — Powerhouse Communications has been hired by olive oil producer Pasolivo to lead its national media and influencer relations. Powerhouse will manage the California company’s PR and influencer programs with the goal of educating the public about the differences, benefits and versatility of a premium olive oil.