NEW YORK — 5W Public Relations has been named agency of record by the Indie Beauty Expo (IBE) for its New York show. The firm is tasked with executing a comprehensive PR program designed to position IBE as an innovator in the beauty, wellness, lifestyle and business categories. The show was founded to provide a platform to recognize, showcase and celebrate independent beauty, wellness and lifestyle brands. 

LONDON, ONTARIO — SkyX has chosen the PR Office to oversee its financial and corporate communications. The London, Ontario-based agency works across corporate and professional services, financial communication, business and industry, and not-for-profit sectors. Based in Ontario, Canada, SkyX was founded by former Israeli Defence Force pilot Didi Horn and develops drones designed to inspect pipelines for damage, as well as for mapping and security surveillance. 

BOSTON — SuperReturn, a private equity and venture capital conference series, has named BackBay Communications as its media partner for the annual conference. BackBay is tasked with elevating awareness of the conference and its speakers among key private equity professionals and private equity focused media, managing traditional and digital communications, and providing on-site PR and social media support. The conference will take place at Boston's Renaissance Waterfront Hotel from June 12-15, 2017.

NEW YORK — Lifestyle and brand PR firm Magrino has announced new client, National Tailgate Weekend, which was create by Learfield Licensing Partners to provide college football fans a proper platform to celebrate tailgating. The agency has been tasked with promoting the new national holiday, which debuted in 2016 with over 100 colleges participating across the US.